One of the most eye-catching keywords of 2020 is undoubtedly "online education". Under the influence of the COVID-19 pandemic, online education has accelerated its rise, coming into the spotlight amid the attention boom of almost universal participation. Online course advertisements are sweeping all the way from subways, bus stations and residential elevators to short video and e-commerce platforms such as Douyin, Kuaishou and Taobao Tmall. Beauty, clothing and home digital products are no longer the main characters of "buying" in the broadcast room. On the first day of pre-sale, the number of people who bought online courses on Tmall alone increased by 649% compared to last year, and the consumption on education increased by 1566% compared to last year. Online courses have become one of the most popular items on Singles' Day and have made a successful debut.
Under the double influence of entering school and taking exams, students' schoolwork pressure continues to advance, and parents pay more and more attention to children's education. At the same time, children are increasingly involved in the decision to choose online education products as "prime experience pavilions". Statistics show that 58.7 percent of students who have attended K12 classes over the past year have tried different forms of online tutoring. Education almost does not allow for "trial and error" space, the autumn ushered in the official opening of the students and parents have a deeper understanding of online education and views, but also put forward more stringent requirements for it, "do not look at advertising, see actual results".
"For children to find the lessons echo, the topic has a targeted companion learning"
Wang Ruicong (pseudonym) from Harbin is in Grade 5 this year, which is a critical period of heavy academic pressure. Usually good grades Wang's biggest trouble is that the school teacher to take care of the progress of most people. "In class, if a lot of students do not understand the problem, the teacher will focus on talking about it. If there are fewer people who can't, and class time is precious, the teacher will go on, and I will continue to listen to the class with questions." Wang said, "There are many students who ask the teacher after class. I often have to go back to class before I get in line. If you miss a step, you can't catch up. It's very uncomfortable."
Wang's problem is common among primary school students. For primary and middle school students, there are two biggest obstacles. One is that learning ability, self-drive and self-control are relatively weak, so they are easily distracted in class and unconsciously fall behind key knowledge points. Another is that school teachers must accommodate the progress of most people, so that students who are fast in learning need to listen to repetitive content, while those who are behind can't keep up. Over time, academic performance is inevitable to decline.
At the beginning of the year, Ruicong's father, Mr. Wang, spent a lot of effort on this problem. "We are a family of three. I am responsible for searching the introduction of the official website and the feedback on the review software, while my wife is responsible for getting to know my neighbors, colleagues and friends in the wechat Jiwa group. Then my son takes the experience class and tells us what is good and what is bad. If the course is not chosen well, it will not only be a matter of cost, but also affect the children's grades. It will be too costly to be careless."
After a carefully selected comparison, Ruicong parents after comprehensive consideration of the choice of 1 to 1. Ruicong mother said, "Choose the master is also our comprehensive comparison of a lot of friends and colleagues after the evaluation of the decision, during the class basically did not appear a ton or interrupt the situation, the teacher is also very responsible, since the choice of online 1 to 1 we must be the choice of the best brand, in this class at heart."
"When I take the master 1 to 1 online course, I think I can concentrate more. The teacher has been very concerned about me. When I meet the place that I don't understand, the teacher will explain it to me immediately and find relevant examples to help me strengthen my understanding. From the beginning of the class in the master, I did not have questions to listen to the case. I also like the teacher very much. After class, if there is a question, the teacher almost always answers it for me." In the first test after the autumn semester, Ruicong's score was more than ten places higher than usual. Such progress made Ruicong's parents very pleased.
For students, the 40-minute class is a crucial link in learning. Whether learning new content or explaining exercises, the series of knowledge is often linked to each other. Therefore, classroom efficiency is the key to improve students' performance. In the online courses on the market, the cost of class is relatively low, but still can not get rid of the shackles of a teacher needs to take care of the progress of the whole class, and the online 1 to 1 mode directly solves the students' understanding ability, the status of the class deviation caused by the progress problem, more suitable for primary and middle school students.
Not only Wang, but also primary and middle school students' "need for attention" from teachers in class. In class, the master's facial expression recognition and voice recognition technology enables the teacher to clearly and intuitively see Ruicong's classroom learning status through the camera and adjust the class rhythm at any time. In addition, the master also set up a special "hegemon screen" function, once the class starts, the desktop will automatically lock the broadcast room, unable to perform other operations, which can effectively help students to maintain a high level of attention, improve the efficiency of the class.
"I'm looking for online courses that know me better than I know myself."
As a large number of educational demands have moved online, the advantages and disadvantages of online education have become clearer. Among the students, there are many voices of acceptance and praise for online courses, among which there are also jokes. For example, sitting in front of the computer for a long time aggravates myopia, and the efficiency of the class is not ideal, online courses also engage in the sea of questions. At a time when technology is embracing education, some courses in the name of online education simply transfer offline content to online, without really taking advantage of online advantages, making "teaching students according to their aptitude" a nice slogan.
"Now everyone is talking about big data. Our students will guess what you like about Taobao, and when they watch videos on b station, there will be a lot of push, which really accords with everyone's preference. But online course is not a piece of clothing, fit to try to know. I want to get into an ideal school that needs an online class that really knows me, or knows me better than me." Xu Jia (pseudonym) from Beijing is entering his second year of high school this year. It is his dream to enter Xiamen University. However, many courses on the market made him feel very disappointed, "the topics pushed are too basic and not targeted enough, which is just wasting time."
Shopping apps can identify your personal preferences. Technology is reshaping every industry, and education is no exception. With the Internet, cloud computing, big data and other technologies, online education should pursue a true insight into students' learning situation, and use individualized teaching to maximize the value and learning efficiency of "one question". After the college entrance examination, Xu Jia learned about the education of a master from an outstanding senior who graduated from the college. "Senior senior has a very good score. The math of the college entrance examination is ten points higher than usual. She thought highly of the boss and suggested I give it a try." Xu signed up for math and English at Master Education in July and has made significant improvements in both subjects over the past four months.
"My teacher told me that in order to improve my performance, I need to break through the weak points in a targeted way. I especially agree with him that you should not spend a hundred questions on something that can be solved with one question. High school time is very tight, I don't like the sea of tactics, not meaningful." Xu Jia said, "But I could not accurately and clearly find my own problems when reviewing by myself. After taking charge of the study report, I saw the blind spots in my study, which knowledge was not mastered at all, which was not accurate and firm enough, and I could get high-quality exercises suitable for breaking through these blind spots at any time. I admire the teacher for helping me make a review plan according to my personal characteristics, which allows me to know myself and the enemy."
After years of data precipitation and algorithm integration, Master Education, which has 40 million registered users, builds a learner data model from the detailed dimensions of students' facial behavior, brain behavior, communication behavior and personality behavior, which can accurately present the behavioral data portrait of students' learning habits, interests and specialties, thinking mode and mastery of knowledge structure. Help students find teachers who are more suitable for them, and also recommend class content for teachers to show the best teaching effect.
"After I entered the leadership, my teacher guided me to establish the overall context and structure of knowledge, and sorted out the examination situation of Beijing College entrance examination in recent years, frequent examination points, knowledge difficulties and mistakes. Then combined with my assessment report, I made a study plan. It makes me feel so safe. Every once in a while, I also make adjustments according to my grades and learning mood changes, which is extremely efficient and does not make me feel very tired. It's important for me to see the results every time I do a problem. It's what keeps me going." Xu said that after the beginning of the semester, his math score ranked among the top three in his class's monthly exam, which boosted his confidence.
Behind every question pushed to students, there is strong support of big data and core algorithm for the master education students, and technology empowerment is also deeply applied to the master teaching research, teaching, operation management and post-service and other links, realizing the intelligent upgrading of the whole teaching chain, and also supporting the commitment of "knowing yourself better than students".
"The questions I did in charge were evaluated according to the frequency of the college entrance examination in previous years, the number of mistakes I made in the exam, the length of the answer, the key knowledge points involved, and the average score rate of the question for my classmates," Xu Jia said. "The teacher told me that the value of evaluating a question was not a single thing. Sometimes the wrong question was due to carelessness, and sometimes it took a long time to do the right question. It may be that you are not proficient enough in the knowledge, so you need to practice repeatedly."
As education continues to evolve, students have a deeper understanding of learning. They remain the core objects and participants of "education". Only by constantly polishing the teaching products and services, deeply understanding the needs of children, and constantly exporting the efficient teaching of "teaching students according to their aptitude", can we truly achieve personalized education and gain the recognition of parents and students.
