Co-sponsored by the Ministry of Commerce, the People's Government of Tianjin Municipality, All-China Federation of Returned Overseas Chinese and China Federation of Commerce on October 12, The 2020 China · Tianjin Investment and Trade Fair and PECC Expo (hereinafter referred to as "2020 Tianjin Fair"), jointly supported by the Ministry of Human Resources and Social Security, Pacific Economic Cooperation Council (PECC) and other institutions, opened on the Cloud.
It is understood that the theme of the 2020 Tianjin Fair is "Innovation-driven development, Cooperation creates opportunities, sharing wins the future", relying on Alibaba Group's core technology in artificial intelligence, big data, cloud computing and other aspects and technology accumulation in the field of digital new infrastructure, It has built a platform of "Cloud Forum" covering digital exhibition hall, cloud forum, business communication, supply and acquisition docking, online trading, data analysis and other functions.
The opening ceremony, summit forum, exhibition and other series of activities of 2020 Tianjin Fair are all moved online through the platform of "Cloud on Tianjin Fair", and a 24-hour online exhibition hall is also opened. Relying on the core technology and new digital infrastructure accumulation of artificial intelligence, big data, cloud computing and other aspects of Alibaba Group's exhibition platform on cloud, To build a digital intelligent platform of "exhibition on the cloud" with functions such as digital virtual exhibition hall, real-time interactive trading, intelligent business negotiation, full-link participation experience, exhibition ecological service and industry big data information, so as to realize the integration of exhibition and exhibition, and innovate new business forms and marketing models of exhibition service. For exhibitors, "Cloud on Tianjin Fair" not only gets rid of time and space constraints, but also greatly saves costs. For professional audiences, suppliers can be connected efficiently without leaving home, digital credit mechanism guarantees transaction security, and ordinary audiences can also enjoy the immersive interactive experience of online and offline integration.
In addition, the reporter learned that this year's fair is divided into Tianjin investment environment, international import commodities, foreign trade and domestic goods, agricultural assistance and counterpart support, Tianjin famous enterprises famous products, talent introduction policy and other six theme exhibition areas.
Tianjin Investment Theme Exhibition area is composed of 16 districts and counties of Tianjin, 5 functional areas of Binhai New Area and 7 commissions and bureaus. The exhibition content mainly includes two parts: regional investment and industrial investment, showing the new achievements of Tianjin's development in recent years, as well as the new policies, achievements and projects of investment attraction in commerce, science and technology, finance, agriculture, tourism, infrastructure and other aspects. In the International Import Goods Exhibition area, more than 100 exhibitors from PECC member countries and regions will bring thousands of products including consumer goods, handicrafts, sports products, clothing, household goods, electronic products, smart devices, food, wine and drink, health products and other categories to the exhibition.
At the same time, in order to further promote the resumption of work and production of foreign trade export enterprises, support foreign trade enterprises to explore the domestic market, and constantly cultivate new competitive advantages and growth drivers of domestic demand, the 2020 Conference will set up an exhibition area for foreign trade products for domestic sale, and organize foreign trade enterprises of home textiles and light industry to display export commodities such as gifts, stationery, toys, bags and bags, daily necessities, family life and outdoor goods. At present, nearly 60 enterprises have confirmed to participate in the exhibition. The Tianjin Agricultural Aid and Counterpart Poverty Alleviation Exhibition Area will focus on promoting the excellent cases and achievements of poverty alleviation by governments at all levels and well-known enterprises in Tianjin, as well as the characteristic industries and excellent enterprises in the helping areas. At present, 30 poverty-alleviation enterprises from 6 counterpart cooperation areas, including Hotan of Xinjiang Province, Qamdo of Xizang Province and Huangnan Prefecture of Qinghai Province, are participating in the exhibition. Using the innovative form of online exhibition and trading, they guide resources of various parties, carry out cooperation and negotiation between east and west, and build a platform for industrial integration and promotion.
In addition, Tianjin Famous and excellent Products exhibition area will be specially set up at the 2020 Tianjin Fair. On the one hand, Tianjin key intelligent technology enterprises and their products will be displayed to cultivate new competitive advantages of enterprises and promote enterprises to explore the market. Meanwhile, around the digital transformation of more than 20 time-honored enterprises in Tianjin, the time-honored enterprises will be encouraged to actively explore the new development mode of "online economy". We will promote special food, clothing and traditional handicraft products to the network, innovate the sales model, and develop the market on the cloud. The talent introduction policy exhibition area focuses on the theme of coordinated development of talents in the three areas of Beijing, Tianjin and Hebei, builds a talent and intelligence docking and exchange platform, enlarges employment, vigorously introduces high-end and scarce talents urgently needed by the economic and social development of our city, and provides solid talent and intelligence support for the construction of "Five modern Tianjin".
In general, according to the new judgment of the Party and the state on economic development, the 2020 Conference focuses on building a complete domestic demand system, creating a platform for promoting the double circular economy, promoting domestic sales of foreign trade enterprises and strengthening regional economic cooperation, showing "four features", so as to further create a better business environment and boost domestic demand. A new pattern of development is gradually taking shape, with the domestic cycle as the main body and both domestic and international cycles reinforcing each other.
One is to highlight the online holding, the new model of dual line integration. The opening ceremony, in-conference and exhibition will be moved online. Relying on advanced technologies such as artificial intelligence, big data, Internet of Things, cloud computing, VR, etc., a new platform of cloud exhibition will be built covering digital exhibition hall, cloud forum, business communication, supply and acquisition docking, online trading, data analysis and other functions, so as to increase scientific and technological capabilities for the fair. To realize the integration of exhibitions and conferences, innovate new business forms and marketing models of exhibition services, and further enhance the brand awareness and influence of the fair.
Second, we will give priority to promoting consumption and poverty alleviation. The 2020 Tianjin and Foreign Economic Cooperation Conference will make use of network resources to promote poverty alleviation, explore the network exhibition to promote social poverty alleviation through innovation and consumption, comprehensively introduce the practical experience, characteristic model and work effect of Tianjin's poverty alleviation cooperation and support, and the work of pairing to help poor villages, and concentrate on displaying the achievements of the work. At the same time, it also displays and sells more than 1,000 kinds of brand agricultural products in 6 cities and regions including Hotan of Xinjiang Province, Chengde of Hebei Province, Qamdo of Xizang Province and Changchun City, promoting the connection between production and sales, expanding trade cooperation, and building an industrial integration and promotion platform for the characteristic industries and excellent enterprises in the helping areas.
Third, we will highlight the development of a circular system for transferring foreign trade to domestic sales. According to the development of the new economic situation, the conference will promote the internal circular economy and promote the domestic sales of foreign trade enterprises. It will organize nearly 80 foreign trade enterprises in Tianjin to participate in the online exhibition, expand the sales of enterprises in the domestic market through B2B and B2C, and help foreign trade enterprises to overcome the double impact of the international trade environment and the epidemic.
The fourth is to highlight the network sales and business docking channel construction. By linking online stores to open up online sales channels, exhibitors can both display and sell, realizing dual channels of online exhibition and online sales, implanting business docking sections, linking manufacturers and dealers, and expanding new highlights of online exhibition.
At the beginning of the establishment of the cloud Exhibition, Daniel Zhang, Chairman of the Board and CEO of Alibaba Group, said, "We hope to rely on the cloud exhibition platform, give full play to Alibaba's technical strength and ecological advantages, so as to closely integrate the classic business and trade form of exhibition with the digital economy, and build a new exhibition infrastructure for merchants and partners. To achieve the perfect combination of digital space and physical space, show the world new commercial power and push the exhibition industry to a new stage."
