Introduction: From October 19 to 23, Mr. Mathieu Rouri, franchizer-authorized representative of French Luffu Group, accompanied by Zhang Min, head of Kerillard Brand in China, visited the flagship stores of Kerillard in China -- Longhua Dalang Store in Shenzhen and Hongqiao Central Store in Nanjing.
During his visit to the site, Mr. Mathieu Rouri expressed his sincere thanks to the owner for choosing Keriad brand. At the same time, he also showed that the French Louvre Group attaches great importance to the development of Keriad brand in China, and said that it will provide more support for the development of Keriad brand in China in the future, in order to bring better investment returns for Chinese investors.
Keriad has done very well
As a modern hotel with strong personality and competitiveness owned by the second largest hotel group in Europe, the hotel has been introduced into China since 2015. Under the guidance of Jinjiang International Group's strategy of "global layout, deep development in China and multinational operation", the number of hotels in China has reached 38, and nearly 200 hotels have been signed and will be opened. The number of hotels will reach 300 in the next three years. In just a few years, the rapid expansion of the hotel has attracted the attention of the industry.
Adhering to the "Seize the Moment | live in the Moment, enjoy the Moment" brand philosophy, Carey's hotel to copy from the spirit of great maritime overseas brand gene, would be a perfect fusion of differentiation brand characteristics and localization operation combined business, contracted, fashionable style; From the lobby to the guest room, from the restaurant to the leisure space, the facilities should be complete, and the cultural theme can be seen everywhere. Every detail reflects the core value of "travel, exploration, the world", which is favored by the majority of young customers.
In September this year, Kerryard Hotel won the "Investment Value Hotel Award" at the China Hotel Brand Summit Forum. This is another prestigious award for Kerillard in 2019, following the MBI Golden Flight Award and AHF Asia Hotel Forum Star Award in the hotel industry.
Investors are confident
Keriade Shenzhen Longhua Dalang store investor Han Geping also attended the scene, to the French Louvre Group's attention to express gratitude, but also expressed great confidence in the follow-up development of the Keriade brand and the performance of investment returns.
In recent years, with the continuous development of the domestic market, the brand influence has been enhanced at the same time, the performance of Keriad hotel is also rising, constantly breaking records, highly recognized by investors and industry professionals. In 2019, during the National Day holiday, Kerillard Hotel achieved the performance target of 100% occupancy rate in 28 stores nationwide and achieved a substantial increase in revenue, which presented a satisfactory answer to investors.
Mid-range hotels will meet the peak
With the development peak of domestic mid-end hotels, the international mid-end hotel chain brand with both personality and strength will embrace the golden period of rapid development. With the convergence effect of Jinjiang International Group's platform enabling and resource integration, Keriad Hotel is uniquely positioned to adapt to the group's international development strategy and quickly realize the brand expansion plan.
Faced with the change of consumption habits and demand preferences of the millennial generation, consumers' requirements for hotel experience show a trend of diversification, intelligence and entertainment, and the value-added effect of outstanding and prominent hotel brands is more obvious. Keriad Hotel will continue to innovate and explore the road of self-breakthrough, self-transcendence, focus on bringing the world trend culture to the local environment, and through the iconic extreme service, guests can find more new ideas every time they stay, spark a stream of inspiration, and make the stay experience an unforgettable memory.
In the future, Kerillard Hotel will also move towards a higher goal, with the accumulation of overseas development experience, strong development strategy to continue to enable the hotel in operation, to bring investors more returns on investment, while expanding the brand's iconic theme hotel style to a wider world.
