When the hustle and bustle of the capital market broke the quiet of the education industry for a long time, "Matthew effect" and "winner takes all" became the words frequently mentioned, and the education industry entered the Warring States period when a group of competitors competed with each other. In the case that the pioneers have occupied the leading position in the industry, how to compete and coexist with them has become a problem that many educational institutions must face.
Through a detailed analysis of tens of thousands of practical cases, the 300-member professional team of Junxue Academy found that educational institutions can have a correct understanding of the current and long-term business environment, business direction and business ability, fully understand their own strengths and weaknesses, as well as the opportunities and challenges they face, so as to know themselves and their rivals, seize opportunities and make use of opportunities. Achieve better development.
First, focus on strengths and seek heterogeneous breakthroughs
In the comprehensive strength and the leader still have a gap in the case, and it is obviously difficult to carry on a full range of competition, but from many aspects to consider, dig out a number of can be compared with or even beyond the bright spot, it is completely possible. Take advantage of one's own strength, attack another's weakness, give play to comparative advantages, and then dig out their own survival and development space.
Second, the goal is concentrated, customer-oriented strategy
Focus resources on specific buyers, markets, or product categories; The general term is "market positioning". Different from the above two basic strategies, goal focus is manifested in the form of customer orientation, which is also in line with the Four Cs principle of marketing, which is to provide more effective and satisfying service to specific customers.
Therefore, the enterprise that implements the strategy of focusing on goals may not be dominant in the market as a whole, but it can be the leader in a relatively narrow range.
There are a thousand Hamlets in a thousand people's eyes, and each institution has its own unique and unreplicable strategy, so there is no exactly the same development strategy. This requires the institution to evaluate the situation in the process of development, according to the current situation of the development of the school, carry on the correct strategic analysis and choice, make the correct strategic decision. Although the strategies are different, there are some basic rules. Generally speaking, we can start with the capital strategy, from the product perspective, the team perspective and the market perspective.
After seven years of professional experience, tens of thousands of practical cases, and a professional team of 300 people for ten years, Junxue Academy has launched the "100 billion strategic Plan", which aims to provide the most systematic operation and management output to educational institutions through a large number of practical cases, field guidance, mutual assistance, resource integration and other ways. We will help more education entrepreneurs achieve their strategic dreams of education entrepreneurs, and make our own contribution to the education cause of China through the birth of one after another excellent education group of tens of billions.
