On June 13, 2017, the strategic cooperation signing ceremony of Wanguo Sports & B&Q and the inauguration ceremony of Wanguo Sports Haidian International Fencing Sports Center were successfully held at the 2nd floor of B&Q, Jinsiji Shopping Center, Haidian District, Beijing. This marks the strategic cooperation between the two sides on the way of life will come into full play, and the International Fencing Center of Haidian International Fencing Center of Universal Sports, the 10th fencing center in the world built by the two sides in the past five months, has been officially inaugurated.
Zhang Tao, General Manager of Universal Sports, Yin Ke, Secretary of the Board of Directors and Vice President of Universal Sports, Tang Jihong, Vice President of B&Q, Wang Ping, Investment Director of B&Q and other guests attended the strategic cooperation ceremony. Then, all the trainers from all over the world gave a wonderful fencing performance, which brought the celebration to a climax.
The brand phrase of B&Q is "Peace of mind, peace of mind", and the focus of Wanguo Sports on fencing training is always implemented. Wanguo Sports adheres to the service concept of "cultivating people by casting swords, carrying the future", takes promoting the development of youth sports, promoting national fitness as its mission, and taking "dedication", "professionalism" and "customer-oriented" as its values. This is similar to B&Q, which takes the concept of "customer first, pursuit of excellence, unity and cooperation, honesty and courage to take on heavy burdens". Combined with the fit of the members of both sides, the two sides will work together to better serve consumers and families to build a healthy lifestyle, which will surely promote the comprehensive upgrading of the brand and cooperation.
The sport of fencing, because of its elegant movements and flexible tactics, known as the "ballet in combat." As one of the most popular leisure sports among gentlemen, fencing emphasizes coordination and reflexes and is also known as "the wise man's sport". Healthy body, enlightening wisdom, knowing rites, royal heart, fencing is a high-quality health sport. On the other hand, B&Q focuses on decoration, implements energy conservation and emission reduction, and provides customers with environment-friendly and livable products starting from the purchase of front-end wood.
Following the launch of the Wanguo Sports Center in Pudong, Shanghai in September 2016, Wanguo Sports has jointly opened the second fencing center in Beijing with B&Q in Haidian District, which is another important measure after ten years of careful operation. The Wanguo Lake Center will be ready to officially open in the near future. The venue covers a total area of 5,000 square meters and has three training areas, including fencing competitions and actual combat areas for youth, fencing training areas for adults and physical training areas of nearly 400 square meters. The venue has 34 kendo standards for international competitions, and is also equipped with an elite coaching team of more than 30 people led by the former national head coach and well-known coaches at home and abroad. The center is also the first standardized venue to fully consider the health of young people from the aspects of engineering, color, design, safety, etc.
This cooperation represents that Wanguo Sports will make full use of the internal and external favorable conditions such as the booming development of China's sports industry, the rise of national fitness and its accumulated advantages over the years, comprehensively accelerate the all-round replication and expansion of fencing as the main industry, rapidly expand the scale of users, and realize the professional, systematic, large-scale and scientific development of youth sports training. Do a good job of member service wholeheartedly and achieve scale management. At the same time, Wanguo will make full use of the similarities with B&Q in brand, membership, service, philosophy and other aspects to construct a comprehensive strategic cooperation system from the perspective of lifestyle. If conditions are met, B&Q will be the preferred venue partner and B&Q will be the preferred operation partner. Both parties will further establish a comprehensive cooperative relationship based on future business development.
Appendix: Introduction of both companies:
Founded in August 2006 in Beijing, Wanguo Sports, formerly known as Wanguo Fencing, started from fencing training. Its main business includes fencing training, fencing event holding and fencing equipment sales. Since its establishment ten years ago, Wanguo has opened 9 fencing centers, 1 comprehensive sports center and more than 50 training centers in Beijing, Foshan, Shenzhen, Guangzhou, Shanghai and Toronto, Canada, with more than 30,000 registered members and more than 100,000 members. Wanguo has been awarded the title of "National Youth Sports Club" by the State General Administration of Sport. In June 2016, Wanguo Sports was listed on the New Third Board market (stock code: 837629), becoming the first stock of sports training in China and the largest professional fencing training club in China and even the world.
Since its entry into the Chinese market in 1999, B&Q, as a world-renowned large decoration and building materials retailer, has been committed to providing one-stop home decoration products and interior decoration services for consumers through in-depth understanding of domestic consumption needs and formulation of new strategic planning. At present, B&Q has set up more than 50 stores in Beijing, Shanghai, Shenzhen, Guangzhou and other large and medium-sized cities across the country, providing more than 20,000 kinds of high-quality building materials in 15 categories. The decoration design center adopts the "supermarket self-selected materials + professional design + on-site construction mode" to create a comfortable and healthy perfect home for customers.
