Once the birthplace of countless hot spots, jokes, and marketing legends, Weibo's influence in the field of social communication is once again approaching its historical peak, as Sina Weibo reported a sharp year-on-year growth in daily active users and revenue in 2016. Multimedia, short videos, Internet celebrities, live broadcasting and many other innovative marketing methods, not only bring more convenience to the majority of users, but also with the increasingly open Weibo platform, so that all kinds of brands, product marketing can obtain the combination of product effect.
A recent classic example is the # Change Posture # Weibo topic marketing campaign, which has more than 10 well-known brands including Kingsoft Ci Ba, letV Mobile, Zhongguancun Online, Haier TV, and Hot Mother Group. Millions of netizens not only "use the topic to play", but also use so many innovative brands and their products as the core. Pattern discussed its daily work and life changes, let a person can not help but sigh again "talent or folk". Interestingly, the participant and dominant player of this microblog brand linkage is Miaoqian, a professional online high-quality debt trading platform in the field of Internet finance in China. Its original intention is quite consistent with the results of public opinion guidance achieved by this activity, namely, under the environment of diversified consumer demands, fragmented channels and even increasingly entertaining content, How brands, products and services can follow the trend or even lead the trend, change the posture, to create continuous value for the ever-changing market and users.
It happens that this activity coincides with the issuance of the Interim Measures for the Management of Business Activities of Online Lending Information Intermediaries, which is known as the "strictest regulation on online lending in history". The new regulations restrict large assets, guide the principle of small-amount dispersion, strengthen the standards of information disclosure, and help the vast platforms in the process of rapid growth and continuous innovation. There is no doubt that the red line has been drawn and the direction has been pointed.
According to the investigation and continuous data tracking of authoritative agencies, the number of new platforms in the P2P lending field has hit a new low of nearly four years since August, and under the influence of the new regulations, more than one thousand platforms are in the process of seeking transformation, which inevitably leads to a certain degree of watching and even questioning among the industry, the market and even investors. Since the end of last year, the "Special rectification Year of Internet finance" has already started the transformation and upgrading of the industry at all levels. As Guo Longxin, founder and CEO of Miaoqian, pointed out in the recently concluded Third Internet Finance Summit, "After so many years of development, Internet finance has now been given official status from the national level and the level of four ministries and commissions, which is of historic significance. Before the new rules came out on August 24th, we were children without parents, but now we are a department with parents and parents-in-law. It can be said that after the wild growth and extensive development, under the environment of continuous improvement of compliance and supervision, the financiers, the majority of investors and high-quality platforms have truly ushered in the spring of Internet finance."
In another way, Internet finance not only needs to move from wild growth and disorderly development into a new era of compliance, supervision, hard work and dedicated service, but also on the basis of decentralization and disintermediation of the Internet. Connecting the people's profit demand for safe financial management with the capital demand of the majority of high-quality enterprise financiers in production, operation and other incremental links in the most transparent and efficient means is to "introduce fresh water" for the transformation and upgrading of the real economy and benefit every ordinary family and every good people. Only by adhering to this original intention and mastering professional operational risk control can we ensure our steady growth and development while continuously creating safe value for both capital and assets. This is not only the basic quality of a responsible platform, but also the core standard for the majority of investors to find high-quality platforms, high-quality assets and high-quality products in a fully competitive and changeable market.
In 2016, Miaoqian, which pioneered the direct debt transaction and investment financing model of high-quality Internet enterprises, not only keeps pioneering and innovating in the field of brand communication and product promotion, but also adheres to the development attitude of "embracing supervision, actively responding to and returning to the true" on the basis of its zero bad debt and overdue record since its establishment. It has won widespread praise from investors and the industry. After the new regulations, Miaoqian will continue to explore and innovate in various fields. It will not only continue to practice its brand mission of "make money every minute and make the best use of money", but also always carry out the success secret of its founder Guo Longxin, who has worked hard all the way from traditional finance and financial leasing fields -- user-centered and awe oriented Internet finance.
