Shanghai, China, September 13, 2016 -- Marriott International, the world's leading hotel group, and China's fastest growing Dongcheng Hotel Group, the cooperation of the mid-range hotel brand Wanfeng held a grand signing ceremony in Shanghai, five new Wanfeng hotels signed franchise agreement. Arne Sorenson, President and CEO of Marriott International, attended the ceremony with a number of senior international and Asia Pacific executives. Cheng Xinhua, Chairman and President of Dongcheng Hotels Group, also attended the ceremony with a number of senior executives. On the one hand, the meeting of the top management of both parties shows that Marriott International attaches great importance to cooperating with Dongsheng to develop Wanfeng Hotel brand. On the other hand, it also shows that Marriott is optimistic about the Chinese market and is willing to further expand the Chinese market.
Sorenson (right), President and CEO of Marriott International, meets with Cheng Xinhua, Chairman and President of Dongcheng Hotels Group
The Great age of Grand Tourism
Statistics show that even if China's economic growth slows down, it still contributes 30% to the world economy and is the most important driver of global development.
As for the big tourism industry where the hotel is located, there were about 133 million foreign tourists visiting China in 2015, and the annual income exceeded 4 trillion yuan, contributing 10% to China's GDP. In terms of employment, there are more than 80 million people engaged in the big tourism-related industries in China, among which 28 million are direct practitioners. One in 10 jobs is created in this vibrant industry. China is projected to become the World's No. 1 tourist destination by 2020, according to the World Tourism Organization.
Mr. Sorenson delivered a speech at the signing ceremony
In this era, both Marriott International, the world leader in the hotel industry, and Dongcheng Hotel Group, which is developing rapidly in China, are rare historical opportunities.
Mr. Cheng Xinhua, Chairman and President of Dongcheng Hotel Group, delivered a speech
Mr. Xinhua Cheng, Chairman and President of Dongcheng Hotel Group, and Mr. Sorenson, President and CEO of Marriott Group, make a champagne toast
Landmark 'Firsts'
According to the report, an industry insider pointed out that the mid-end hotel market is now very popular, and Sino-foreign cooperation hotel brands have become a trend. The cooperation between Marriott and Dongshen will undoubtedly be an important milestone in China's mid-range hotel industry, and the two parties will be seamless in many aspects. This is the first time for Marriott in the Chinese market, which shows Marriott's determination and confidence in Wanfeng in the Chinese market, as well as Marriott's high recognition and trust in Dongcheng.
Wanfeng Hotel franchise contract signing ceremony
Many in the industry believe that this cooperation between the two sides is likely to become a classic case of cooperation in the hotel industry, not only for the two companies, but also for the expanding business and cultural exchanges between the two countries, will be an important reference value.
"China is a very important market. This new agreement represents our commitment to serving international and domestic travelers with the Marriott brand. We will work closely with Chinese hotel management companies and owners." "China is Marriott's largest overseas market," said Sorenson, President and CEO of Marriott International. We believe strongly in China's growth potential, especially as the disposable income of the middle class continues to rise and the consumer economy continues to develop."
"I am very pleased that Marriott in China will be able to work with a trusted partner and supporter like Dongssen Hotels, who will bring high quality hotel products and management standards." Sorenson added.
"The partnership will be one of the most successful examples of hotel cooperation between China and foreign countries." Cheng Xinhua, Chairman and President of Dongcheng Hotel Group, described the cooperation in this way.
Cheng Xinhua said that Dongcheng has always been committed to using the latest technology platform to create cost-effective products and services, so that each customer can enjoy the unique, meticulous and perfect service, to create unprecedented experience and value for each consumer is the pursuit of the goal of Dongcheng, "we strive for high standards of products and management, We're going to create an ideal model for a mid-range hotel."
Wanfeng Hotel room model room
Wanhao East is a combination of Chinese and Western Maple hotel
The five Wanfeng hotels in Nanning, Chongqing, Dongguan, Meizhou and Foshan are developed and managed by Dongcheng Hotel Group. In addition to the five franchisees, the event also attracted the attention and participation of many prospective franchisees and potential investors.
According to the data, Wanfeng Hotel is the global leader in mid-range hotels, and Marriott International is the second most widely distributed brand in the world, with more than 750 hotels in the United States, Canada, Mexico and India.
Wanfeng Hotel focuses on bringing efficient accommodation experience for business or leisure travelers, presenting the brand concept of "carefree business travel". Wanfeng modern design, convenient equipment, high quality price and stable and reliable service quality. Each Marriott hotel will have 100 to 200 rooms, according to standards set by Marriott International.
The interior design of Wanfeng Hotel will adopt warm earth colors, timeless natural materials and modern Western style. The hotel will provide intelligent and flexible public space, spacious rooms, comfortable work space, everywhere highlight the brand characteristics. Dongcheng Hotel Group will do its best for investors and consumers in the operation and management of Wanfeng Hotel.
With the continuous growth of the middle class and the arrival of the era of consumption upgrading, Wanfeng hotel brand this condensation of strong brand value culture, product design and tonality are highlighting the values of The Times of the hotel products, or will become the focus of lifestyle, the pursuit of quality of life of the middle class of choice.
