Recently, there has been a new trend in the domestic skin care industry. On August 15th, the well-known domestic high pose skin care brand will sell the gift box of high Pose Uniform and Pure Run series online for the first time in Vipshop. It is reported that this is the heavyweight new hydrating series of High Pose skin care brand in the second half of this year. It is also the first time that High Pose skin care brand has reached a licensed product authorization cooperation with Disney Big Hero 6. Combined with the famous "cute" Disney "Baymax" image, it has launched a warm and cute hydrating new series to create a sense of water and beauty for Asian women.
According to the introduction, the first online launch of new products shows that Gaozi skin care brand attaches great importance to the launch form of e-commerce platform. It expects to gather a new generation of consumers and start a new journey of marketing with the help of this gradually popular release way and the fashion e-commerce platform with huge young consumer groups.
Focusing on a new generation of consumers in a trendy way
With the prosperity of e-commerce, more and more enterprises take advantage of comprehensive e-commerce platform to launch new products. What they value is the characteristics of network platform, which is beyond time and space, cross-region and flat channel, so that the information of new products can be transmitted to as many consumers as possible in a shorter time. Such a launch can not only earn consumers' "eyes", but also improve the "popularity" of the brand. The most important thing is that enterprises need to choose a credible and authentic e-commerce platform trusted by consumers in order to maintain their high-quality brand image. As one of the three mainstream e-commerce systems, Vipshop is getting more and more fashion products. With its good reputation of authentic products, a large group of young, especially young female users, a high exposure rate of products, and a business model full of shopping sense, Vipshop has become a new product launch platform for many brands.
It is understood that Gaoqi skincare brand chooses Vipshop as its launch platform this time, not only because of its successful business model, but also because of Vipshop's leading position in female vertical e-commerce, as well as its analysis and insight into female big data, which is highly consistent with the target consumer group of Gaoqi skincare brand.
This time Gaozi Skincare brand not only launched Gaozi Even Clean and Run series gift box online, but also invited the famous Taiwan beauty teacher Xiaokai to work together as a red star, hot interaction in Disneyland, live broadcast of the gift box product skin care details, as well as the official Weibo and wechat interactive link. At that time, the multi-dimensional marketing communication mode of beauty + e-commerce + beautician + net celebrity + live broadcast + popular scenic spots will surely refresh the debut record of beauty! It is also better to gather a new generation of consumers through such close communication methods.
Build moisturizing barrier to create water sense of beauty muscle
This time, Gaozi skin care brand adopts multi-dimensional communication mode to launch new products, which shows the high attention to and full confidence in Gaozi Uniform collection. So, what is the ability of the warm and lovely hydrating series launched by High Pose Skincare brand and Baymax to build a solid moisturizing barrier for Asian women's skin and create a watery feeling of beauty? Let's uncover the secret of High Pose Uniform moisturizing series.
The study by High Pose found that Asian women's skin has a thin natural moisturizing barrier due to their skin type. If the barrier is damaged, it will not only cause dehydration, but also lead to skin damage and accelerated signs of aging. In view of how to improve the moisturizing efficiency, Gao Zizhi discovers the new concept of great clarity and great moistening by means of hydration philosophy. With the breakthrough innovative technology of magnetic hydrolysis energy water and "water muscle membrane" technology as the core, we create a new high Zizhi uniform moisturizing series. Magnetic hydrolysate energy water is the best choice of French ocean spring water in Brittany, the use of new technology brought by the latest magnetized water, in order to open the water channel, water efficient penetration, water soaked into the bottom of the muscle, so that nutrients better, faster delivery of deep skin. Then the "water muscle membrane" technology is used to support the skin tissue at the bottom of the skin like a net, and the double effect seaweed is used to moisten the muscle bottom and keep the water from losing. The High Pose Uniform Collection includes a five-piece set of cleanser, water, milk, eye cream and serum.
In this e-commerce launch, we specially customized two limited-amount gift boxes for Vipshop: the "Warm and lovely pet limited-amount gift Box" which includes cleansing, water, milk, makeup remover cotton and mirror.
And a "Warm and delightful limited gift box" that includes cleansing, water, milk, eye cream and mirror.
