Having just tried their skills in the European Championship, the fanTV team is ready again for the Olympic Games. This interesting young team went viral on the Internet through the video of "Playing Bad European Cup" hosted by a group of foreigners, which has been viewed more than 100 million times on the Internet, including "Foreigners eat latiao", "the main group gives out red envelopes", "Jiangnan Tannery closed down!" And other light video content full of fun to create viral content spread across the Internet.
Founded less than a year ago by two Peking University students, Gao Yousi and Fang Yedun, Weiwo fanTV has already received millions of yuan in angel investment from Amir Gal-Or, an Israeli angel investor, and Infinity Group. The investors brought the team a business logic and dark tech team from Israel.
Israeli DNA-catalyzed entrepreneurial logic: Integrated distribution rather than cap-raising
"We are a partnership between China and Israel, and we don't think in the same way as domestic start-ups." "Chinese companies tend to do things that converge, like BAT," Fang said. Israelis, on the other hand, have a history of looking beyond their own markets to the world, and can easily put down roots anywhere and serve the whole world. So we don't do aggregation, we use existing mature platforms to build content base stations, to serve content producers is our philosophy."
"If the platforms were cities, we would be contracting a community or a street dedicated to the delivery of UGC works by overseas fans and Internet celebrities. This form is popular with all major platforms. And they are excited when content produced by overseas users becomes popular in China. We do things that optimize social efficiency." Fang Yedun said.
During the European Championship, ViFantv has formed strategic partnerships with almost every sports media platform to focus on overseas content productivity, either general content distribution or customized content for each platform. For example:
Ø During the 51st Euro games, ViFantv became the exclusive operator of the headline-making Euro Games live broadcast room, providing fans with a "short video live" experience. For the opening match of the European Championship alone, the headline room on fanTV is watched by nearly 50,000 people.
Ø Through our partnership with Xiaomi TV, Xiaomi has secured exclusive Internet TV rights for Euro 2016. They need some content from the periphery of the Euro 2016 to complement the needs of their fans across the world. As a result, selected content from Viwo fanTV will enter the living room and appear in the Euro zone of Xiaomi TV.
Ø PPTV Julii Sports launched the Eurocup column of only fanTV and gave it a recommended spot on the front page. The column will be maintained after the end of the Euro. In addition, PPTV bought Viwo fanTV for exclusive distribution of short video content about Inter Milan and AC Milan.
Ø The cooperation with Alisports enables the fanTV content to get a certain resource tilt on Youku Tudou.
Benchmarking PGC work: Rewriting the future of content realization model
With the ability to communicate effectively with both Eastern and Western cultures, VooFantv has integrated powerful overseas resources, enabling them to connect with the best players and the best diaosi in the international football community. They find a lot of soccer stars on YouTube and Facebook, and most of them are backed by MCN(Multi-Channel Network) companies or studios (similar to "Internet celebrity incubators" and "joker companies" in China). fanTV establishes partnerships with these overseas content providers. Strategic cooperation agreements were signed, including global Media companies such as Fermantle Media, which incubated the sports influencers on YouTube together. They are the most sought-after PGC(professional-generated Content) resources in the video industry at present.
This "Bad Euro" is the first time for them to create PGC works, one is to improve the brand, two is to set a benchmark. The production team was in charge of execution in France, while the planning team was in charge of planning and promotion in China. They broke the time difference and regional restrictions and worked day and night for a month. They not only formed a matrix of foreign hosts, but also accumulated valuable creative experience.
The video of "Laowai Eating Latiao" alone has brought more than 50 million positive exposure and international image publicity for its partner Weilong, and the video of "group owners giving red packets" has been viewed more than 80 million times. However, 95% of the traffic is split between the big platforms and the big Vs, as the LOGO is erased as it spreads. "Although we are heartbroken, at least the rights and interests of our partners are guaranteed to the maximum extent," Fang said. "This business model of integrating video content with advertising may be the future of content monetisation."
Fang explained that since the broadcast of "Laowai Eating Latiao", many companies have approached them about similar cooperation. "Using this as a model, we might come up with something funnier during the Olympics."
Israel's black Tech is on its way
To better serve user-generated Content and Generated PGC users both in and out of the sea, their high-tech team in Israel has generated three potentially black tech products:
1. The main developed function of "fanTV Video Sharing" is the background of the wechat service account developed by fanTV, through which fans can shoot and upload short videos with one click, and watch their own short videos clicked on the whole network in real time. For ordinary fans, it is not only a sense of pride but also an incentive to see that the short videos they shot can be distributed to the big video factory and generate value. In addition, in the future, the number of clicks can correspond to "virtual currency", which will be directly exchanged with bitcoin and e-commerce products.
2. The video editing platform jointly created with ShowBox, a video creation platform, will serve PGC people in the future.
3. Cooperate with LiveU, a global signal transmission solution provider, to improve the signal quality of fans' live broadcasts worldwide.
At present, ViFantv has formed deep cooperation with iQiyi, Youku, Tencent, letV, Zhuqidi, Hupu, Toutiao, YouTube, AcFUN and other traffic platforms at home and abroad, and is constantly exploring new cooperation modes with each other. The upcoming Olympic Games will give them unlimited creative space.
