Amir's office has been occupied by media who have come to interview Viwfantv. Amir: I'm the first Israeli investor to invest in China. On the desk in my office are my helmet and respirator from when I was a fighter pilot. This is what I did before I started investing.
Amir is an angel investor in Weiwo fanTV. Amir, who only speaks English, explains why he invested in Weiwo fanTV. He is interested in the development prospects of Weiwo's cross-cultural team and fan economy. Amir: What do you think of the technology? Amir: I think it's a great way to train sports fans in China.
Religious football means a lot to the Chinese
When talking about why he invested in Beijing Viwo Technology, a company founded by RAZ, he first talked about a big concept: to spread Chinese culture. This is more like the host's pleasantry before dinner. However, Fang Yedun, a young Chinese and one of the founders, also has to communicate Chinese and foreign cultures. His perspective is more localized. In his opinion, he aims to show the life of foreign fans through some topics that make fun of the deviant nuts, and shatter the stereotype of foreign people and things among the young people who rarely go abroad in China's 2-6 tier cities. Foreigners, for example, don't always go Dutch when they pay. It is not so much spreading Chinese culture as bridging the cultural gap between China and the rest of the world.
Beijing Weiwo Technology Co., Ltd. has four businesses. The first is Weiwo fanTV, which serves the program side. The second is the enterprise side of the fanTV brand customized content; Influencer, fanTV video sharing tool. "We are focusing on football at this stage because the greatest appeal of football is its role as a bridge, a sport that brings people together in a community spirit and a team culture." Amir says. This is a feature of football's resemblance to a religious sport. Fans of a certain team or a certain player always have a lot of common topics to talk about, narrowing the distance between people. This will play a great role in forming the cohesion of the Chinese people in the future. Among the three big balls, football is the most tactical sport, the arrangement of troops, the cooperation between the players, not only the display of individual skills, but also must team cooperation to win.
China is in the midst of a sports boom, and soccer fans are the most interesting of the three big balls, with a global sense of religious identity. Exploiting the "emotions" of Chinese fans is clearly more fun than developing "derivatives" for fans of a particular team.
Cultivating fan IP: Weiwo Technology is both a platform and a tool
From a business point of view, Amir said, "The IP for the event is too expensive. Only a few companies can afford it. Just spreading and showing pictures of the game isn't fun enough. Voofantv brings out the living side of the game by creating IP after IP of capable, passionate football fans." That's part of the value of fanTV's business.
This has been proven and a viable entry point overseas, such as FermantleMedia and 90 min, which carry the function of emotional exchange between fans. This is an unexplored area in China. The fan channel set up by fanTV is to cultivate Chinese fans through the production of short videos. Even Fang Yeden hopes that the veteran fans in China with strong artistic talent can become one after another popular IP among other fans.
Vifantv is a content production matrix that brings together the fans of all football teams. It has established a number of fan channels covering European giants such as Real Madrid, Barcelona and Manchester United, and is currently the media partner of English Premier League clubs West Brom and Stoke City in China.
Taking advantage of Israel's signal solutions, ViFantV offers LiveU, a compact video tool that allows fans to compress video to a suitable amount of data in congested signal conditions, and Showbox, a video tool that allows video producers to nest different scenes, It's like being in a studio. This tool solves the problem of fans making well-crafted short videos for dummies. This provides fanTV with a tool to cultivate fans' Internet celebrities. The MCN(Mutli-Channel network) model, which is popular in the United States, is also popular in China. It is a model that produces a large number of Internet celebrities who can produce interesting and high-quality videos. In the field of fans, VioFantv is the first company in China.
But fanTV isn't an aggregator. It's a distribution platform. fanTV has signed up international platforms such as Facebook and China's Tencent to distribute fans' videos for broadcast on them. Beijing Weiwo Technology Co LTD is developing a statistical function, which will be combined with virtual currency technology in the future, so that fans can see how their videos are being played on various video platforms.
Business development is imaginative
Weiwo Technology has a strong video production team. The short videos of "Bad Euro Games Series" created during the European Championship have been viewed extremely high. The video of "Foreigners Eating Latiao" alone has brought more than 50 million positive exposure and international image publicity for its partner Weilong, and the video of "Group leaders giving red packets" has been viewed more than 80 million times.
The video, which takes less than three minutes, demonstrates the fanTV team's ability to grasp the commercial hot spots and become the object of demand. In time for the Rio Olympics, ViFantv will create a plethora of interesting viral videos, so that those who embed brand stories will benefit the most, often at a few tens of a fraction of the cost of a TV AD. Once again during the Rio Games, the Vickers team is ready to joke with fans and Olympic fans, offering a glimpse into fan life on and off the field through the eyes of fans and sports fans.
Apart from the commercial value of the video creation team itself, Fang said, "There is also a lot of room for commercial development of ViFantv's tools in the future. For example, we can cooperate with a certain event and provide a channel for the event. During the event, fans can create a large amount of interactive content and spread it among themselves. Good and interesting content will attract people's attention on the whole network.
