At 14:30 PM on June 30, 2016, Love TV Media Co., Ltd. and Migu Video Technology Co., Ltd. signed a strategic cooperation agreement on IPTV business at Shanghai New International Expo Center. It marks the comprehensive entry of China's three major operators into the IPTV field, opening a new situation of the development of China's IPTV business.
It is understood that Love TV Media Co., LTD., authorized by China Network Television, is responsible for the operation of the operational business of the only central integrated broadcast control platform of IPTV in China. It cooperates with local broadcasting institutions and telecom operators to carry out IPTV business. It has carried out business in 30 provinces and cities across the country, providing quality services for more than 40 million users nationwide. The integration of the three networks and the media has been comprehensively promoted. Migu Video Technology Co., Ltd. is a wholly-owned subsidiary of Migu Culture Technology Co., LTD., a subsidiary of China Mobile. Migu Video Technology Co., Ltd. is the only copyright operating entity of Migu Culture in the video field. At present, Migu has more than 12,000 square meters of self-owned office space and a professional team of nearly 500 people. The strategic cooperation between the two parties responds to the call of the national three-network integration policy, which is of great significance for the development of IPTV business in China.
Gao Xiaoping, chairman of Love TV Media Co., LTD., said that Love Media will cooperate with Migu Video and local sub-platforms, carry out work strictly in accordance with the policy requirements of the State Administration of Press, Publication, Radio, Film and Television, promote IPTV business legally and in accordance with the law, deepen cooperation in platform, network, content and service, and make joint efforts to build the most powerful IPTV ecosystem. Through innovative products, intelligent terminals and smart home businesses, we provide more users with personalized, refined and socialized services, promote information consumption and promote the prosperity of the cultural industry.
According to Wang Bin, CEO of Migu Video, the cooperation between the two sides mainly includes the following aspects: In terms of business development, the two sides will carry out IPTV business in the mode of total score structure in accordance with the policies and regulations of the State Administration of Press, Publication, Radio, Film and Television, and promote the development of IPTV in the direction of high-definition and intelligent. In terms of operation mode, the two parties will establish a joint operation team for IPTV cooperation business in Shanghai to improve the platform operation quality and content operation efficiency and user experience through an efficient and integrated operation team. In terms of content cooperation, we vigorously integrate high-definition, 4K, original content and other programs, and jointly commit to providing users with the most competitive and optimal experience of IPTV video content in the industry.
IPTV is interactive network TV. It uses broadband private network, multimedia, communication and other technologies to provide various value-added services including video (live broadcast, on-demand, time shift, back watch), application and so on to home users. It is the key promotion field of the integration of three networks in the country, and also the embodiment of the new technology of television development in the world. The State Administration of Press, Publication, Radio, Film and Television has strict and scientific policies and regulations for IPTV to ensure its orderly development.
