In the era of comprehensive mobile Internet, the interaction and connection between people are more casual and convenient, but the distance between brands and consumers is not narrowed. The new era has brought more new thoughts and provided more new opportunities. From 16th to 18th, the new trend of deeply connected transformation in the post-mobile era -- China Wine Fragrance 2016 China Famous Enterprises Tour in Guizhou, co-sponsored by Sales and Marketing Magazine and China Tobacco Guizhou Industry Co., LTD., was held smoothly. Leaders from famous domestic enterprises such as Stanley, Aoyou Group, Aopu Group, NetEase Qixiu Technology Co., LTD. (Yiqixiu), Pinwu Group, as well as experts and scholars in the field of mobile Internet, consulting institutions, universities and research institutions gathered in Guiyang, "China Digital Valley", to have in-depth exchanges on marketing communication in the post-mobile era, especially the change of consumers' lifestyle. Embark on a journey of speculation and wonder.
On the morning of 16th, the theme salon "I see the Future of Mobile Internet", the first part of the 2016 Chinese Famous Enterprises' Guizhou Tour, conducted in-depth exchanges and discussions on the above issues. The participants believed that the biggest change brought by the era of mobile Internet to enterprises is to pay more attention to product expression from the level of consumption, and at the same time to use the most resources in the marketing level to release the energy of social communication.
The biggest change brought by the era of mobile Internet to enterprise marketing is to release the ability of social communication. Xie Chunlei, co-founder of BeilongZhong.com, said that enterprises now pay more attention to the interaction of communication and how to better express their products. CAI Chunbing, brand director of Opu Group, is deeply impressed by this. The mobile Internet era makes them pay more attention to product design from the consumption level. By inviting more "fresh meat" as brand endorsement, they can directly communicate with millions and millions of fans behind them, and carry out multi-level communication on their products through these fans. "Mobile Internet and big data are having an unprecedented impact on corporate management and brand design," said Dai Jing, general manager of Smart World. He gave an interesting example of how big data mining has found that cheese has become the best "companion" for instant noodles, which is beyond the company's expectations and also affects the direction of future product research and development of related companies.
As a representative of cross-border marketing in China's tobacco industry, China Tobacco in Guizhou has been committed to creating a series of products of "expensive tobacco · National wine flavor" through the concept of integrating tobacco and alcohol in recent years, which has been widely concerned by the tobacco industry. In order to have a deeper understanding of the R & D and production of the series products of "Guiyan · Guojiu Flavor", in the afternoon, the participants walked into the Guiyang Cigarette Factory of China Tobacco Guizhou, visited the cigarette production workshop and technology center, and made a warm discussion on the product and marketing innovation case of Guiyan · Guojiu flavor.
In the morning of the next day, all the guests went to the Big Data Center to visit and study, marking the end of the visit of famous Chinese enterprises to Guizhou.
