SHANGHAI – Oct. 14, 2025 – Zhaowentong, a media communications platform, today announced a significant expansion of its global press release distribution network, a strategic move designed to address the growing challenge Chinese companies face in effectively communicating with Western media, investors, and consumers. The enhancement includes deepened partnerships with major newswires like the Associated Press and financial data terminals such as Bloomberg, coupled with a new AI-driven system for media targeting.
The expansion comes as a record number of Chinese firms, from technology startups to established industrial manufacturers, are seeking international growth, yet often struggle to navigate the complex and expensive landscape of global public relations. Traditional methods frequently result in high costs and messages that are lost in translation, failing to resonate with target audiences abroad. Zhaowentong aims to streamline this process through its centralized digital platform.
“Effective cross-border communication is no longer a luxury but critical infrastructure for global business,” said Wei Zhang, Founder and CEO of Zhaowentong. “Our objective is to democratize access to world-class media channels, leveling the playing field for Chinese brands. We are providing the tools to ensure their stories are not just told, but heard and understood in the markets that matter most to their growth.”
The centerpiece of the platform's upgrade is an AI-driven engine that analyzes press release content, industry keywords, and geographic targets to recommend optimal distribution circuits. This is designed to move beyond broad-stroke distribution, instead focusing on reaching specific journalists, trade publications, and financial analysts most likely to cover the news, thereby increasing the potential for earned media pickup.
Key features of the expanded service include:
* Expanded Tier-1 Distribution: Direct content injection into top-tier global newswires, including Associated Press, Bloomberg Terminal, and Yahoo Finance, ensuring visibility in major newsrooms and financial institutions.
* AI-Powered Precision Targeting: The system allows companies to target releases to over 120 countries and dozens of specific industries, from fintech and biotechnology to renewable energy and consumer goods.
* Localized Content Consulting: The service directly confronts a common pitfall for Chinese firms: overly literal translations. Zhaowentong now offers enhanced localization services where content is adapted by native-speaking experts to align with local media and cultural norms.
* Verifiable Analytics Dashboard: Clients receive a comprehensive report tracking key performance indicators, including a list of sites that published the release, audience reach metrics, and direct links, providing measurable ROI on their communications spend.
Since its inception, Zhaowentong has serviced thousands of Chinese enterprises, facilitating their market entry announcements, product launches, and financial disclosures in key international markets such as the United States, Germany, and Singapore.
About Zhaowentong:
Zhaowentong is a global media communications technology company that provides a one-stop platform for press release distribution and media relations. It is dedicated to helping Chinese businesses build brand awareness and connect with media, investors, and customers worldwide.
