/PRZWT/On October 11th, the 2025 "Car Fun" Qilu Auto Carnival, hosted by the Department of Commerce of Shandong Province, grandly kicked off at the Memorial Square of the Railway Guerrillas in Xuecheng District, Zaozhuang City. Its innovative "culture and tourism + automobiles" integration model and the full industrial chain collaboration mechanism are not only a concrete practice of Shandong's response to the national call of "expanding domestic demand and promoting consumption", but also an important sample for observing regional consumption upgrading and industrial collaboration.
Policies are precisely implemented to build a new consumption ecosystem
At the launch ceremony, Wang Chunbao, a second-level researcher from the Consumption Promotion Department of the Shandong Provincial Department of Commerce, emphasized in his speech that the provincial committee and the provincial government have always placed boosting consumption in a prominent position. Taking "Shop in China" as the key point, they have successfully held nearly 4,000 various consumption promotion activities, effectively stimulating market vitality. This year's "Car Fun" Qilu Auto Carnival event deeply integrates "consumption + cultural tourism", bringing auto shows into scenic spots and infusing culture into cars, creating an immersive scene where "people choose cars in the scenery and cars are displayed in paintings", achieving a two-way empowerment of car purchase consumption and cultural tourism experience. Next, the Department of Commerce of Shandong Province will take "Shop in China · The Sage of Mountains, Waters and Sages Delights Guests and Friends" as the theme of the province's consumption promotion activities. It will fully explore its advantageous resources, combine seasonal and solar terms, and connect various consumption promotion activities into a chain, cluster into groups, and form a trend, continuously activating market consumption.
Wang Shaowen, the deputy district head of Xuecheng District, Zaozhuang City, said in his speech that since the beginning of this year, Xuecheng District has taken "boosting consumption" as the main line, thoroughly implemented the decisions and plans of the higher authorities on expanding domestic demand and promoting consumption, and planned and held various forms of activities benefiting the people, injecting strong impetus into the regional economic development. This auto carnival event enables citizens to learn about the latest auto products, the most practical preferential policies and the trendiest auto culture in one stop. The district government will spare no effort to ensure the smooth running of the event and take this opportunity to continuously optimize the local consumption environment and enhance economic vitality.
Cross-border integration of resources to stimulate new market momentum
Zhang Changjie, a member of the Party Committee and deputy general manager of Shandong Culture, Tourism and Media Group, the organizer, pointed out that the group has fully leveraged the integrated advantages of cultural tourism and media resources, and is committed to building the carnival into a comprehensive platform that combines brand display, cultural experience and consumption interaction. This move is not only the group's active exploration of the "consumption + cultural tourism" model, but also a concrete action to serve the overall situation of the province's consumption work and promote the coordinated development of the automotive industry and the cultural tourism industry.
It is understood that the "Car Fun" Qilu Auto Carnival innovatively integrates auto exhibitions and sales into cultural and tourism scenarios, breaking the single model of traditional auto shows. By creating immersive experiences, it effectively attracts visitors, enhances consumers' participation willingness and purchase conversion rate, and opens up new ideas for auto marketing. The event covers multiple links such as new cars, used cars, motorcycles, and the automotive aftermarket, and introduces elements like public welfare evaluations and Shandong handicraft markets, building a complete automotive consumption ecosystem. This is conducive to fully activating market potential and driving the growth of related service formats.
The brand alliance was established, gathering new synergy for the industry
During the event, the 2025 "Car Fun" Qilu Auto Carnival Brand Alliance was officially established. Nearly 20 mainstream car brands including Dongfeng Auras, SAIC MG, Geely Galaxy, AsKUI, BYD, XPeng, Buick, HarmonyOS, Hongqi and ZEEKR, as well as representatives from relevant institutions such as Zhong 'an Used Car Market and BK2 motorcycles, received the plaques. The establishment of the alliance marks that all parties will work in concert to jointly provide consumers with more abundant and high-quality products and services, and form a powerful synergy to promote car consumption.
With the start-up devices being jointly lit up, the 2025 "Car Fun" Qilu Auto Carnival officially set sail. This event is not only another significant measure taken by Shandong Province to implement the national strategy of promoting consumption, but also indicates that the Qilu region has taken a solid step forward in innovating consumption patterns, deepening supply-side reform, and promoting high-quality economic development.
Since its launch in Zaozhuang, the event will also visit the ancient city of Ju in Rizhao and the Impression Jinan Quanshijie, which is expected to inject strong impetus into the auto consumption market in Shandong Province and achieve a double harvest of economic benefits and social effects.
