On June 17, the Marketing Innovation Summit Forum of Deep Connection -- the New Trend of Change in the post-mobile Era was held in Guiyan. More than 100 representatives and experts from the business community had a warm discussion on the innovation of the communication ways between enterprises and brands and consumers in the post-mobile era.
First, Mr. Roweng, general manager and deputy editor-in-chief of Sales and Marketing magazine, delivered a speech on the theme of "Transformed Information Connectivity Efficiency in the era of Mobile Internet." He said that the past year was a year when mobile Internet quickly entered people's lives, from concept to application, from affecting people's information connection, to affecting the operation of the entire enterprise. There is no problem with engaging consumers simply for free, but the core is how to connect deeply and how to stick users once connected. Your tobacco and wine series products attract consumers through the "integration of tobacco and wine", and more importantly, through the integration and coordination of research and development, production and marketing to ensure high-quality products and retain users.
Shen Tuo, founder of Internet + Research Institute and partner of Maker Capital Fund, took "upgrading dimension" as the topic to elaborate on the disruptive innovation of enterprises in the era of mobile Internet. Problems caused by traditional ways of thinking cannot be solved by traditional solutions. The same industry competition is only the share of high and low, 360 "kill" other anti-virus software, using a different business model, it is the subversion brought by "upgrade". In addition, he also stressed that when a system cannot be solved by internal mechanism, it needs deep connection, deep connection with the Internet, big data, consumer end, and find a new way to find a new solution.
Representatives of the marketing center of China Tobacco Guizhou shared the Internet + strategy of China Tobacco Guizhou at the meeting. In recent years, with the rapid development of information technology, how to make better use of big data to guide product research and development, marketing, and how to communicate with consumers through mobile terminals has become a common concern of the tobacco industry. In this regard, China Tobacco Guizhou is also actively trying, especially using big data to mine users' behavior habits and preferences, to find products and services more in line with users' interests and habits behind the messy data, and to achieve good results in the adjustment and optimization of products and services. At the same time, on the basis of the original consumer database, China Tobacco Guizhou is stepping up the construction of the high-end consumer database of "National Wine Flavor" series products, so as to better guide the marketing and promotion of your national wine flavor series products, and accumulate more experience in the application of big data for the subsequent research and development and production of your tobacco products.
In the ceremony, community expert Tao Xiaokai, new product expert Sun Yingjie, strategic management expert Tao Wensheng are also combined with their understanding of the "deep connection" to express their views, everyone agreed that "connection" is not only people, people and network connection, but also between people and things, things and things between the connection. And this "connection" is just the beginning. Everything will eventually be "connected" together, and the exploration of how to better serve consumers will never stop.
Before the China Enterprise Marketing Innovation Forum, the participants walk into Guiyang Big Data Center for a visit. It is committed to developing the big data industry, creating "China's data Valley", attracting national and global attention to Guiyang, and making Guiyang Data Center a holy place in the hearts of many Internet entrepreneurs, enterprise executives and marketing experts. Through the visit, the participating experts had a detailed understanding of the specific cases of implementing the big data strategic action in Guizhou, accelerating the construction of the national Big data comprehensive pilot zone, and the role of big data in enterprise management and brand marketing.
