It is reported that from June 19 to August 11, Flying Cranes will hold the "2016 Flying Cranes Sharing Journey -- Creating a sharing mode of the whole industrial chain" activity in Qiqihar. The activities of the whole industry chain tour of Flying Cranes have been successfully held for many times. Unlike previous years, which were just to visit and understand, this year will be more systematic and put forward the concept of sharing innovatively. At that time, Feihe enterprise leaders, enterprise executives, marketing/industry experts, enterprise channel providers and other industry veterans will be invited to interpret the current situation of the industry, discuss the development situation under the sharing of the industry 2016, and make in-depth communication, in order to seek a new model of sharing economy for common development.
The pioneer of the whole industrial chain
Feihe has always been a low-key enterprise. As early as more than 10 years ago, it began to build the first complete whole industrial chain in the industry, realizing the whole process control from the source grass planting, large-scale dairy cattle feeding to production and processing, logistics and warehousing, channel control and even after-sales service, ensuring the quality of every can of Feihe milk powder. It provides a safe and reliable source of fresh milk for Chinese babies.
More than 10 years ago, the milk powder market just started to enter a period of rapid growth. Faced with the sudden supply gap, some enterprises chose to import powder, while others chose to fish in troubled waters. Everyone was busy making quick money, and few enterprises controlled themselves like flying stork, quietly planted grass and raised cattle, and built an industrial chain under their control.
At the time, this was no doubt "unwise" approach. However, now everyone has seen that the general direction of China's milk powder industry is to consolidate the foundation, precipitate the essence, remove impurities, improve quality, and completely solve the problem of food safety of milk powder. The crane just went ahead.
Today, many dairy enterprises with a weak foundation have to pay a huge price to integrate the industrial chain, equip themselves with corresponding facilities and equipment, and concentrate on production. It is a long process to consolidate the foundation. It also requires a process of transformation for marketing-driven enterprises to suddenly precipitate production, which will inevitably drag down the market.
The future trend of China's milk powder industry will highlight Feihe, which has been dormant for many years. The whole industry chain of Feihe, which has been carefully cultivated for more than ten years, has become a huge thrust under the background of consumption upgrading and industrial norms. Under the background of the sluggish pattern of the whole industry, Feihe will grow against the trend.
Mutual benefit and win-win results to realize the sharing economy
In order to implement the brand strategy of "milk powder more suitable for Chinese babies' physique" into the minds of consumers, it is not enough to simply rely on publicity, but also needs strong support from channels.
To this end, Flying Crane has developed a plan for a sharing economy, an opportunity to contribute and profit together, which is also known as a "win-win" situation. Sharing economy is not only the sharing of resources between individuals, but also the integration platform of seamless service and value sharing between people, factories and businesses, and businesses and consumers. Feihe can share its solid upstream industrial chain resources with the channel operators, and the channel operators can share terminal resources with Feihe to achieve a win-win situation.
In the whole industry chain management system, there are different categories of value attribute layer. Distributors, baby stores, supermarket system and consumers are integrated and inseparable in the sharing economy, which is a new system about "we" co-creation.
This happens to coincide with the industrial deployment of flying cranes. The integration of the whole industry chain of Feihe is not only a stable channel established by enterprises, but also a platform for mutual trust and communication between manufacturers, seamless connection between business and consumers, as well as an important resource platform for value recognition and cooperation in the sharing economy.
Shared journey, the beginning of a new era
It can be said that only by sharing economy can everyone in the link be personally involved in it, and each production link be clearly defined. Only in this way can we have more assured cooperation, fully communicate and understand each other's needs, so as to realize the sharing economy of the whole industrial chain. The crane's shared journey provides just that platform.
The organization of this flying crane sharing trip aims to provide channels with an opportunity to understand the strong whole industry chain of flying cranes. Visit the exclusive pastures and factories of Feihe, truly experience every production link, taste the milk source of good quality, so that the channel operators have a real sense of the industry chain of Feihe brand.
Not only that, the Crane Sharing tour also builds a communication platform for channel operators, and industry veterans will share their rich information and knowledge at this event.
