Song Joong-ki, a popular husband, recently appeared on Hunan TV's flagship variety show Happy Camp. The program quickly blew up the ratings on the broadcast night, according to statistics, the national network ratings of 2.61, share of 8%, so that the program not only became the national ratings champion that night, but also created the highest ratings since 2016 "Happy Camp" record.
Gaozi, as the quarterly network title supplier of Mango TV Happy Camp, also won praise from insiders for its title program, saying that the precise title marketing of Gaozi this time has realized the precise transmission of the brand connotation of Gaozi, which is "opaque, opaque and large".
"Captain Liu" charm does not reduce refresh ratings
"Happy Camp" by Gao Zi Big White water network title, welcomed the "popular husband" Song Zhongji, a white shirt and smoke pipe pants he is handsome, the scene incarnation of the gold medal lecturer open class teaching! Not only that, Song Joong-ki in the program sometimes dominacious, sometimes cute, sometimes warm heart performance, also attracted the audience along with the happy family have fans sister upper body, sweet index burst the table! The hashtag #520 Confessing Song Joong-ki has been read more than 66 million times in just one day. Very hot!
During the 87-minute episode of "Happy Camp" that night, Song Joong Ki worked very hard, not only recreating the classic scenes of "Descendants of the Sun", but also actively participating in all aspects of the game. Not only was his hand hurt by electric shocks, but also he was hit by a pot several times, but he always maintained a graceful posture. In the end, this program not only won the champion of all the variety shows in China that night, but also broke the audience rating record of Happy Camp this year, which once again confirmed the charm of "Captain Liu" in Descendants of the Sun.
Precise delivery strengthens brand image
As the only flagship variety show with more than 22 million consecutive monthly UV, "Happy Camp" has become the most popular variety show among young people. Among the viewers, nearly 60% are female, 73% are young high consumers aged 18-35, and 81% are educated people with college degrees or above. The program's high proportion, high consumption, and highly educated female audiences undoubtedly provide accurate coverage for the brand communication of high posture.
At present, the total broadcast volume of "Happy Camp" on Mango TV is close to 3.8 billion, the topic reading volume of # Happy Camp on Weibo exceeds 9.3 billion, and the number of discussion is close to 10 million. Hot topics related to the program emerge in an endless stream, and the influence of social platform is much higher than other variety shows among young people. The top IP network appeal, which is the core index of super high network broadcast volume and high interactive social voice volume, will also continue to help Gaozi brand marketing communication to fully seize young target users and enjoy the program marketing dividends. At the same time, the all-media advantage of Mango TV perfectly covers PC, PHONE, PAD, OTT, IPTV and other terminals, so that users can click anytime and anywhere, so that the core appeal of "Big Reveal" of high style brand communication everywhere.
Industry insiders said that Gaozi Dabaishui won the quarterly network title of Mango TV "Happy Camp" with Hunan Satellite TV. Through the deep network linkage, it gives perfect play to the powerful all-media advantage of Mango entertainment Kingdom, which is bound to build the leadership position of Gaozi brand in the domestic whitening skin care market, and realize the precise transmission of the brand connotation of "opaque, opaque and transparent" Gaozi. Build a stronger brand image in all aspects.
