-- May 31 Zero Distance Sharing "Super Content Marketing Era"
The 2016 China Content Marketing Ceremony and Jincheng Award Ceremony hosted by Caisun Media "Successful Marketing" will be held in JW Marriott Hotel Beijing on May 31. This event is the first large-scale marketing event with "content marketing" as the core theme in the industry. This grand ceremony will be around the theme of "Super Content era", invited to more than 30 marketing celebrities gathered at the scene, pure dry goods to share the annual excellent cases and the practical experience of frontline marketing people. The following three highlights reveal the plot of the scene wonderful:
Point one: The judging work has come to a successful conclusion, and the "Jin Cheng Award" will be announced soon
2016 China Content Marketing Award and "Jincheng Award" is a professional award set up by "Successful Marketing" to commend outstanding creative cases of content marketing in the industry, to deeply explore the value of content marketing, and to encourage more advertisers and marketing practitioners to innovate and develop.
The award application started in March and lasted for two months. The organizing committee received thousands of wonderful cases submitted by brand advertisers, platforms and service agencies. Through the case data, it can be seen that the marketing forms involved in submitting cases are novel, rich and diverse, closely related to the current hot spot, leading the marketing trend... For example, the use of VR technology, the help of Internet celebrities, the combination of popular IP cases in the review site received a lot of praise.
One hundred of the industry's most influential marketing professionals were invited to participate in the judging process, either offline or online. The combined scores of the two offline and online reviews will select the annual China Content Marketing Awards, all of which will be announced at the 2016 China Content Marketing Ceremony on May 31.
Point two: Opposing views, strong topic
In the era of super content, how can brands build products with communication power? How can the combination of technology and marketing help the brand to have more possibilities of communication and greater imagination space? What is the key to a more accurate, richer, more enjoyable content experience? How to grasp the data + content marketing new "currency? How to play sports crossover marketing? ... The most popular topic of attention, the elite representative of the whole content marketing industry chain on-site interpretation.
Point three: The strongest guest lineup is coming
"Successful marketing" sponsored activities have always been featured by listening to the voice of advertisers, the ceremony invited to share the majority of guests are first-line brand advertisers, share the content to analyze classic cases as the starting point, share the brand how to win the game in the era of content marketing experience. To share more information and content of the guests, please refer to the 2016 China Content Marketing Ceremony schedule:
| plate
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Core content
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guest
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| 8:30 a.m. to 12:00 a.m
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| Opening address
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Organizer's opening speech
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Qi Xin executive producer and chief editor of Successful Marketing Magazine
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| Opening speech
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2016 Mengniu + Supergirl: How to get through content and sales
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Zhao Xingji Mengniu Group milk beverage category system general manager
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| Annual sharing
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The new posture of traditional brands in the Internet era
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Song Qi Homelink CMO
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| Award stage
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Content Marketing Platform/Product of the Year 2016
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| High-end interview
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Build brand IP, detonate marketing hot spot
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Li Ziqiang Senior Vice President of Pepsi and Master Kong CMO
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| Keynote speech
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No experience, no marketing
-- Intel brand marketing exploration
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Zhang Yi Fan Marketing Director of Intel China
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| Award stage
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Content Marketing Company/Team of the Year 2016
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| Annual sharing
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BMW annual excellent case to share
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Cao Jie, head of brand communication for BMW China
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| Keynote speech + round table interaction
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Variety of entertainment, play brand
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Keynote Speech:
Zhang Min, president of Eco marketing of Hui LeEco
Round table interaction:
Li Li is Senior Vice President and Editor-in-Chief of video content
Li Rong General Manager of Letv National Strategy Center
Dongfeng Nissan high-rise
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| 13:00~17:30 p.m
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| Annual sharing
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The symbiotic marketing of a can of herbal tea
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Zhao Min, General Manager of Wang Laoji Marketing
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| Annual sharing
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China at your Fingertips - Panoramic Image native content ecology
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| Award stage
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2016 Content Marketing Case of the Year Award (1)
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| Keynote speech + round table interaction
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Focus on sports entertainment IP, Si Qi cross-border marketing new model
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Keynote Speech:
Li Qing, CEO of Jusi Media
Round table interaction:
Yan Hongbin, Director of Marketing Department of Dongfeng Nissan
Jin Ruonan, general manager of Jusi Sports
Li Mingzhou, General Manager of Huaao Star
Kexin Dong, Agent Lin Dan
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| Award stage
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2016 Content Marketing Case of the Year Award (2)
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| Annual sharing
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How do high-end brands make big data interaction and precision marketing
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Song Zhaowei General Manager of Haier Home Appliance Industry Group China
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| Annual sharing
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Herborist Taiji Dan integrated marketing case sharing
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Liu Ye Deputy General Manager of Shanghai Herborist Cosmetics Co., LTD
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| Award stage
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2016 Annual Content Marketing Award
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| Round table interaction
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How to Seize the New "currency" of Data + Content Marketing
Key words: Big data Internet celebrity IP
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Sun Lijun, SAP Global Vice President and CMO of Greater China
Ren Yuan is Unilever's consumer Big Data Interactive marketing director
Fu Jiren, Vice President of Information
Jin Wenle Sohu video marketing strategy center general manager
Xiao Kunhai, Vice President of BDP Business Data Platform
Mysterious Internet celebrity
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| Wechat lucky draw
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After understanding the three highlights, no matter you are "very willing to attend the event" or "eager to attend the event", you can add "Sister V" wechat account (V-vmarketing) to apply for limited tickets (application steps: add "Sister V" -- reply the region, company name, department, position and mobile phone number -- waiting for review).
As the event is by invitation only, there is no guarantee that every guest who applies for a ticket will be approved. Guests who do not pass the registration audit can directly purchase tickets through the "successful marketing" public account (vmarketing) micro store...
And high ratio of performance live video for you to choose from http://blive.cuctv.com/nl/HktBZUu6Snk.htm..
2016 Chinese content marketing awards (www.vmarketing.cn/cm2016/), on May 31, waiting for you!
Attached [Introduction to Successful Marketing]
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