On the evening of May 12, the "10th Top 500 Chinese Brand Value List" was announced by Brand Observation Magazine, China Brand Research Institute and several mainstream media in China. With a brand value of 13.182 billion yuan, Dongyi Risheng continued to rank among the top 500 brands, ranking 277 in the home decoration industry for a second year. Its brand value increased by 35% compared with last year. Beyond reproach to become a leading brand in the home improvement industry.
It is understood that Brand Watch is China's most professional business case magazine, known as "China's first business case magazine", has many top "golden readers" in China. The selection of "China's Top 500 Most Valuable Brands" has been successfully held for ten consecutive years, which is one of the most authoritative and influential awards in the field of domestic brand research.
Brands are considered the most important asset that cannot be reflected on the balance sheet. The evaluation of China's Top 500 Brand value list is carried out from the perspective of brand value management. This evaluation activity is mainly for the purpose of research. The present value of earnings method is adopted to estimate the future excess profits that may be brought by the brand mainly according to the profit level of the enterprise in the recent three years, and then the influence of industry characteristics, market state, brand market position, brand history and other factors is taken into consideration. Free for enterprises to understand the value of their own and other brands to provide a comparable reference data.
Since its inception in 1997, Dongyi Risheng has developed a core strategy to focus on providing "organic holistic home decoration" solutions for China's elite class. And from an innovative perspective, it takes the lead in creating a unique domestic development mode of the whole industrial chain, which covers residential decoration design, construction, main material agent and supporting system of self-supporting wood products. After years of continuous accumulation, expand market share, and gradually grow into China's housing decoration industry leader. In 2014, it became the first domestic A-share listed enterprise with home decoration as its main business, which further improved the popularity of Dongyisheng, consolidated the brand value, and provided greater space for its future development.
We believe that in the future, Dongyi Risheng will continue to adhere to the concept of "serving customers faithfully", take "decorating beautiful space, building a happy life" as the mission, serve customers with a realistic and pragmatic attitude, and constantly improve the dream of Chinese family housing. At the same time, with its foresight to lead the industry, indicative of the home decoration industry sustained innovation, common development.
