Blueberry Club Blueberry News The marketing director senior training course jointly launched by Sun Yat-sen University and Times Chinese Business has been warmly welcomed by the majority of marketers in the past two years. On April 23, in the multi-function hall on the second floor of Oriental Wende Square, as a part of the 10th marketing alliance, the school invited Huang Yu, a former Apple executive and COO of Le Xin Intelligent health Equipment, to share the hottest secret of smart hardware sales. In addition, we invited Chen Tejun, public relations consultant of Tomson Bihealth and founder of Blueberry Club, the first marketing community in China, to share eight marketing changes.
Most of the participants came from marketing leaders of small and medium-sized enterprises in the Pearl River Delta, ranging from traditional manufacturing and retail industries to technology industries such as robots and intelligent devices. One of the important guests invited to this event is Chen Tejun, who has worked in Yili, Liby and Tomson Bihealth successively. He has been engaged in brand marketing and public relations communication for 16 years and is a senior celebrity in the marketing circle. Chen Tejun mentioned in his speech that the mobile Internet has broken the limitation of time and space to some extent, so people's life and social order have changed and even reconstructed, and the current users' consumption habits and information acquisition channels have undergone great changes, thus resulting in the reform of marketing. However, we should not be confused by the appearance of change, blindly follow, but should start from the unchanged human nature to adapt, to reform. In the eight changes of marketing, Chen Taijun creatively proposed six models from the platform to the content, from the crowd to the subgroup and content creation: topics to find the itchy point, the title has the breakout point, the content is interesting, the Angle has the characteristics, the art editing has the highlights, the text has the slot point. Chen's practical sharing was warmly welcomed and deeply resonated by the students.
Another guest was Huang Yu, a former Apple executive who is now COO of Le Xin Smart Health Devices. "Products, users, channels and markets have given new meanings and interpretations under the new situation. Marketers must have the trait of" good at fighting "to make the company stand out in operation and competition." "Said Huang Yu, who has had such brilliant career experiences as Johnson & Johnson and Apple. From Apple to the present Lai Xin, Huang Yu has a wealth of experience in hard creation and is often a sharing guest at numerous occasions. The style he shares is humorous, and the way he talks and acts is typical of a Virgo executive.
Because the trainees are from the on-the-job marketing people, every link of the activity permeates the marketing atmosphere. From the event site, to the roadshow promotion, from materials to prizes, the whole process is sponsored and supported by the student enterprises. It can be regarded as a crowdfunding marketing class. Classroom and practice so closely interactive, is one of the best ways to promote people. Market practice and theory study, for professionals is a must to take part in the content. In an era where the pace of the market is faster than ever before, no matter as enterprises, media or third-party service practitioners, they are collectively trapped in chaos, expecting to get better knowledge update and action inspiration through learning and communication.
