Blueberry Club Blueberry News on April 24, MBA micro circle joy Reading Meeting 52 was held in Sun Yat-sen University Shan Heng Hall, this activity is hosted by Sun Yat-sen University MBA Association, Sun Yat-sen University School of Management MBA Center hosted. The new standing committee of MBA Association of Sun Yat-sen University attended and appeared for the first time. Lu Ziliang, the newly elected president of the association, said that this was his first time attending the event since he was elected, and that the platform can build a bridge between schools and enterprises, which will benefit MBA classes and students. "The two founders of the Blueberry Club and the President's Book Club have been invited to share the content, hoping to give more inspiration to everyone and interact more closely with the market." Roh said.
Chen Tejun, the founder of Lanmeihui, has worked in Yili, Liby and Tomson Bihealth for 16 years, engaged in brand marketing, public relations and communication, and is a senior celebrity in the marketing circle. Chen Taijun summed up in practice, mobile reading "light, fast, dazzling, color, benefit" five major characteristics. In the eight changes of marketing he shared, he creatively proposed a six-point model that should detonate the content of "we media" : the topic should find the itch, the title should have the explosive point, the content should be interesting, the Angle should have the characteristics, the art editing should have the highlights, and the text should have the slot points.
In view of the rapid development of new media and profound changes in marketing methods in recent years, Chen Tejun mentioned in his speech that the mobile Internet has broken the limitation of time and space to some extent, so people's life and social order have changed and even reconstructed, and the current users' consumption habits and information acquisition channels have undergone great changes, thus resulting in the reform of marketing. However, we should not be confused by the appearance of change, blindly follow, but should start from the unchanged human nature to adapt, to reform.
Another guest sharing CEO Reading Club founder Cheng Dongsheng shared the experience of high-end community operation, he also introduced a president reading club extension of a new project focusing on children's financial business education Pineapple Street. In addition to MBA students, many corporate, media and creative company employees also came to the event. It is worth mentioning that the activity attracted many investment institutions, including Guangdong Venture Capital Association, to attend and have in-depth talks after the activity.
It is reported that MBA Microcircle is a non-profit organization initiated by MBA students in South China, which is committed to building a resource center and mutual assistance platform for MBA groups. The organizer of the event said that by joining hands with the Blueberry Club and the President's reading Club, it can establish deeper connections with enterprises and senior executives, integrate with each other, share resources and unite with each other, and commit to promoting the immediate integration of experience and knowledge, opportunities and talents at the front line.
