On April 1st, CCTV China Television Group signed a contract with China Television Media to establish Xiamen Program Production Center. Meanwhile, CCTV China Television Media Group Fujian Program Production Center signed a formal strategic cooperation agreement with China (Xiamen) International Baby & Children Industry Expo.
Mr. Zhuang Shaoyang, director and chief producer of Fujian Program Production Center of CCTV China Vision Media Group, and Mr. Shen Ruihai, general manager of Xiamen China Vision Culture Media Co., LTD., founder of China (Xiamen) International Baby & Children Industry Expo, jointly signed the cooperation agreement on the construction of "CCTV China Vision Group Xiamen Program Production Center". The two sides cooperated to build the "CCTV China Vision Group Xiamen Program Production Center", and the "CCTV China Vision Group Xiamen Program Production Center" was officially settled in Xiamen Zhongdian Culture Media Co., LTD., starting its operation in Xiamen. At the same time, Fujian Program Production Center of CCTV China Vision Media Group has reached a strategic cooperation with China (Xiamen) International Baby Industry Expo. Both parties are committed to the development and operation of related fields of baby industry by utilizing their respective resources, channels and brand advantages. In the early stage, they mainly focus on the expansion of cultural projects and brand commercial development in the baby industry field.
Program Center projects include the operation of many resources such as CCTV 1-15, CCTV network, CCTV network mall, micro film, film and video production, as well as the operation of hundreds of national TV stations and related cultural project resources.
CCTV is one of the most competitive mainstream media in China today. It has initially formed a diversified business pattern with TV communication as its main business, film, new media, newspapers, audio-video publishing and other mutually supporting multimedia publicity, advertising and industrial development. It is an important window for China to understand the world and for the world to understand China. Its influence in the world is huge and extensive.
With the establishment of Xiamen Program Production Center of CCTV China Vision Group, it will help the development of Xiamen City and local brand communication with CCTV's efficient media return, high-quality production quality and extensive communication channels, enhance the brand exposure and display in the country and the world, and enhance the level of brand communication. This time, together with Xiamen International Children's Expo, we will strengthen the brand communication of baby industry more pertinently, so that the baby brand within the region can get full exposure in the whole country and even the world. At the same time, with the help of the powerful brand influence of CCTV, we will provide strong endorsement and fully sublimate the brand image.
This move, will be in China (Xiamen) International Baby Industry Expo on the basis of the integration of tens of millions of media publicity resources to promote the exhibition brand communication to a higher level - among the international level of the media platform to make a high-profile appearance! Therefore, the industrial ecological construction of China (Xiamen) International Baby and Children Industry Expo has taken a more important and solid step in the construction of media ecology, creating a vertical media ecological pattern of baby and children industry communication from the region to the whole country, from offline to online, and from the public. June 9 -11 in Xiamen International Convention and Exhibition Center officially launched, will attract the attention of the upsurge!
