/PRZWT/ (February 28, 2026, Shanghai) During the Year of the Horse Spring Festival, the FV Florence Town in the Greater China region achieved outstanding results through a coordinated effort in seven cities. With market performance exceeding expectations, it secured a winning start for the 2026 strategy. As an Italian-origin luxury brand, Florence Town is not only a one-stop luxury shopping destination that gathers global renowned brands, but also offers year-round discounts as low as 20% and a rich and diverse brand portfolio, along with high-quality service experiences. It continuously attracts consumers from both home and abroad and leads the process of consumption upgrade.
During the Spring Festival holiday from February 15th to February 23rd, the total visitor volume of the FV Florence Town in seven locations increased by over 30% year-on-year, and the total sales achieved a stable growth of 14%. This outstanding result is attributed to FV Florence Town's precise understanding of consumer demands such as emotional value and cultural confidence. Through the integrated operation strategy of "outdoor retail, local culture, and immersive experience", it effectively responded to the consumption boom of the holiday economy, setting an inspiring tone for the high-quality development throughout the year.
Multidimensional growth: Both passenger flow and sales show a double increase trend.
The Shanghai FV Florence Town has led the nation with a remarkable 50% year-on-year increase in visitor traffic; the Beijing-Tianjin FV Florence Town has achieved a double-digit growth of nearly 40% in visitor traffic and 20% in sales revenue thanks to its solid market foundation; while the Chongqing FV Florence Town recorded a 23% year-on-year increase in visitor traffic.
The sales of several key brands in the small towns of Chengdu and Wuhan have all witnessed significant increases. The Guangfu FV Florence Town even broke the single-day sales records of multiple international sports brands such as ADIDAS Originals, FILA, and PUMA on the first day of the holiday, further consolidating its leading position in the sports category of the South China outlet market. Additionally, the Hong Kong FV Florence Town achieved a remarkable 25% year-on-year growth in sales through high conversion rates, highlighting its strong appeal to high-net-worth visitors to Hong Kong.
New Year's atmosphere rejuvenates; cultural empathy builds a new realm.
Behind the outstanding performance report lies the innovative reconfiguration of the New Year retail scene by FV Florence Town and its profound grasp of the national trend of consumption. During the Year of the Horse Spring Festival in 2026, each town continued to deepen the "culture-business-entertainment-exhibition" multi-faceted integration model, integrating local traditional culture with modern commercial spaces to create a multi-dimensional and three-dimensional immersive interactive scene, and comprehensively upgrading the festival consumption experience. These series of measures successfully transformed each town into a highly favored "micro-vacation" destination for consumers, laying a solid foundation for performance growth.
The "intangible cultural heritage fire kettle" performance in Wuhan FV Florence Town, the intangible cultural heritage fish lanterns and intangible cultural heritage handicraft workshops in Guang-Fu FV Florence Town, along with the traditional folk activities such as dragon and lion dancing and the God of Wealth procession carried out simultaneously in each town, enable traditional culture to be tangible and perceptible, and deeply integrate into the consumption scenarios. The special exhibition installation "Wheel of Time" in Chongqing FV Florence Town conveys companionship and resonance through artistic narration; multiple town-based experiences such as Chinese family photos and children's face painting add warmth and togetherness to the parent-child time.
In the Spring Festival of the Year of the Horse in 2026, FV Florence Town presented an outstanding performance, fully demonstrating its firm determination to deeply penetrate the market in the Greater China region and its strategic vision of accurately grasping the trend of consumption upgrade. Facing an increasingly diverse market environment, the town, relying on a high-quality product portfolio, year-round surprise discounts and excellent service experience, continuously deepened the refined operation model integrating "culture, commerce, tourism, sports and exhibition", successfully broadened the commercial moat and further consolidated its core competitiveness in the industry. Standing at the new starting point of 2026, FV Florence Town will continue to adhere to the long-termism concept, deepen the integration of internationalization and localization, and with the constantly upgraded "culture, commerce, tourism, sports and exhibition" ecosystem, write a new model for industry development.
