Technology empowers ice sports! Shuhua Sports shines at the "China Pavilion" of the Milan Winter Olympics

2026-02-25 13:49 0

/PRZWT/ As the Olympic flame of the Milan Cortina d'Ampezzo Winter Olympics slowly went out, the Chinese ice and snow athletes embarked on their journey back home, carrying with them glory and gains. Looking back on this ice and snow journey, the "China House" located in Villa Clerici Milano, the center of Milan, not only served as the cozy "overseas headquarters" of the Chinese Olympic delegation, but also became a showcase window for the technological strength of Chinese brands to shine globally. As a long-term partner of China's sports industry, Shuhua Sports presented a wonderful performance with its three core strategies of "AI empowerment, digital intelligence training, and competition integration". With the theme of "Chinese strength, leading the future of global sports", through a series of cutting-edge technology products, it successfully fulfilled the mission of cheering for the Olympic athletes and showcasing China's manufacturing strength to the world. 

Looking back at the Shuhua exhibition area of this "China House", a strong "technological sense" greets you. Unlike the traditional display of fitness equipment, this place is more like a small intelligent training laboratory - from the world's first FlexAir adaptive running platform to the industry-leading SRC intelligent AI algorithm, from the BioFit digital strength equipment to the high-speed ski machine, each product closely aligns with the training needs of the winter sports of the Beijing Winter Olympics. 

In the center of the exhibition area, a FlexAir adaptive treadmill (V10+ treadmill) caught a lot of attention. It can simulate various outdoor road textures and accurately reproduce the real outdoor scenes, making the indoor training both professional and immersive, meeting the different hardness requirements of different trainees for the treadmill. What's worth mentioning is that the SRC patented running posture monitoring technology installed on the treadmill can capture core data such as step frequency, landing balance, and impact force in real time through AI filtering algorithms and millisecond-level data collection, providing scientific basis for the formulation of training plans. 

The adjacent BioFit intelligent strength training equipment - SH-G9806S intelligent leg extension trainer - is a powerful tool for strength training. Different from traditional strength training equipment, BioFit uses global leading servo control technology and AI algorithms as its core, pioneering a scientific system of "testing first and then training": First, the equipment is used to complete the assessment of the athlete's movement ability level, combined with the training goals, the system will automatically generate personalized exercise prescriptions, and then match the action patterns in the professional training model library to achieve an upgrade from "experience training" to "data empowerment". For example, short track speed skaters need to strengthen their lower limb explosive power. The various explosive power training modes of BioFit can adjust the resistance quickly according to the training characteristics, improving the overall muscle quality and explosive power; for figure skaters who focus on core stability, the equipment can achieve multi-dimensional core training through dynamic resistance control. 

These training devices equipped with cutting-edge technologies are the core carriers of Shuhua's "test evaluation - planning customization - efficient execution - feedback adjustment - achieving goals" full-cycle scientific training system. Sports training has long left the era of "empiricism", and data is becoming the core driving force for improving athletic performance. At the "China House" of the Milan Winter Olympics, Shuhua's full-cycle technological service system built with intelligent products provides strong support for scientific training. 

In addition to the treadmill and strength equipment, the high-speed skiing machine and the SH-R8100T commercial rowing machine have enabled visitors to fully immerse themselves in the charm of winter sports. The high-speed skiing machine, with its immersive VR technology, perfectly simulates the fast-paced speed and excitement of alpine skiing, allowing the general audience to experience the charm of skiing. The rowing machine and the competition system are smartly connected, supporting real-time multiplayer competitions. It can switch between virtual scenes such as the blue coast and the riverbank track, allowing the on-site audience to experience "competitive play" and feel the joy of winter sports. Shuwa hopes to adopt the "competition integration" model to bring professional sports equipment and training concepts to ordinary people's homes, and make "Olympic quality" accessible to more people. 

From the global debut of the FlexAir adaptive treadmill, to the technological breakthrough of BioFit intelligent strength equipment, from the establishment of the full-cycle technological service system, to the implementation of the "competition integration" experience model, Shuhua is leveraging the hard-core technological strength of a Chinese brand to facilitate every extreme breakthrough and self-improvement. 

Although the ice and snow event has come to an end, the journey of integrating technology and sports will never stop. Starting from the splendid appearance of the "China Pavilion" at the Milan Winter Olympics, Shuhua will continue to use technological innovation as the driving force. While helping China's sports industry reach new heights, it will also enable more people to experience the health and joy brought by sports.

Source: Corporate press release
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