Shuhua Sports has entered the "China House" of the Milan Winter Olympics to cheer for the Chinese sports delegation.

2026-02-11 13:57 0

/PRZWT/ On February 4th, the "China House" at the Milan Winter Olympics officially opened its doors to welcome guests. As a leading scientific sports service provider in China, Shuhua Sports brought a variety of innovative fitness products equipped with cutting-edge AI technology to the venue. By leveraging technology to empower sports, they showcased the robust strength and scientific sports concepts of the Chinese brand to the world.

"China House" serves as the "Chinese Pavilion" during international sports events. It not only provides a solid support for the Chinese sports delegation but also acts as a friendly bridge for connecting China and the rest of the world and facilitating cultural exchanges.

Create new scenarios for scientific fitness and cheer for the Chinese delegation

At the "China House" of the current Milan Winter Olympics, Shuhua Sports, with technology and interaction as its core, has created a futuristic new scene for scientific fitness. This space encompasses four areas: entertainment-based sports experience, intelligent AI aerobic exercise, digital intelligence strength testing and training, and indoor simulated skiing. It showcases a series of star products such as the V10+ intelligent commercial treadmill, rowing machine, and BioFit digital intelligence strength trainer, demonstrating industry-leading sports technology to cheer for and support the Chinese sports delegation.

"Unlock different outdoor running sensations with just one click, and the AI assistant will tailor a personalized training plan for you. This is the professional and intelligent fitness experience." In front of the Shuhua V10+ intelligent commercial treadmill, the leaders and guests all gave Shuhua's high-tech fitness products a big thumbs-up. This treadmill is equipped with the advanced FlexAir variable-surface running platform, which can intelligently adjust the hardness and restore the diverse road textures outdoors. Combined with the industry-leading SRC intelligent AI algorithm, it can monitor core data such as step frequency and landing balance in real time, forming a full-chain closed loop of "movement data - running posture analysis - training suggestions - plan optimization", making indoor running both immersive and scientific.

In the entertainment-oriented sports experience area, the Shuhua R8100T rowing machine, equipped with a linked innovation competition system, also enjoys great popularity. The real-time multiplayer interactive competition makes the training extremely enjoyable.

The BioFit intelligent strength training device on the side has also attracted much attention. Equipped with the world's leading servo motor technology and AI intelligent algorithms, it has pioneered a "pre-test then practice" scientific system. It can accurately capture core data such as the user's maximum strength, output power, and muscle endurance, and generate personalized exercise prescriptions through an intelligent touch screen. While achieving "tailored training for each individual", the BioFit intelligent strength training device also comes with a professional training model library. It offers 6 free resistance modes and 14 advanced plans to meet diverse needs, allowing users to say goodbye to "blind and arduous training".

Five times entering the market, achieving championship-level quality and making its way onto the global stage

This time, Shuhua Sports has moved into the "China House" of the Milan Winter Olympics, marking its fifth time to be a part of the "China House" of the Olympic Games after participating in the Sochi Olympics, Rio Olympics, Pyeongchang Olympics and Paris Olympics. Since its establishment, Shuhua Sports has always focused on the research and manufacturing of fitness equipment. It has successively become the official fitness equipment supplier for the 2022 Beijing Winter Olympics and the operator of the fitness center in the Hangzhou Asian Games Village. It has provided training support for 99 countries' sports teams worldwide, and over 600 Olympic champions have used its products for their training preparations. With core technological innovation and strict quality control, Shuhua Sports' products have been exported to 110 countries and regions around the world. It has provided products and services to over 1,000 fitness centers and has become a representative of domestic products recognized internationally.

This appearance at the "China House" of the Milan Winter Olympics is an important step in the internationalization journey of the Shuhua brand. With "champion-level" intelligent experience, it showcases the top-level standards and innovative achievements of China's sports technology to the world, and highlights the charm of the Chinese brand on the global sports stage.

Source: Corporate press release
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