/PRZWT/On the morning of January 30th, the "Celebrating the New Year on the Taihang Mountains" theme publicity and promotion event of Jinzhong Culture and Tourism Bureau, organized by Jinzhong City, was held in Shanghai. Through various display forms, this event systematically presented the profound historical culture and rich and colorful Spring Festival cultural tourism resources of Jinzhong. Relevant leaders from the tourism systems of Jinzhong and Shanghai attended the event and delivered speeches, jointly expressing the vision of deepening the cultural tourism cooperation between the two places, promoting mutual tourism sources and market sharing. More than a hundred representatives from the tourism departments, key tourism enterprises, investment institutions and mainstream media gathered at the scene, jointly launching a cultural dialogue and industry connection spanning across mountains and rivers.
When mountains meet seas, the two cities jointly create a new chapter in the field of culture and tourism. The event kicked off in the promotional video of Jincheng's cultural tourism. The video vividly depicted the ancient and profound atmosphere of Taihang Ancient Castle and the poetic integration of Taihang landscapes, vividly interpreting the natural and cultural harmony and the deep integration of poetic residence and health care tourism of Jincheng. Jincheng has 72 national key cultural relics protection units, 58 wooden structures from the Song and Jin dynasties and 117 ancient castles, as well as 150,000 ancient buildings from the Ming and Qing dynasties. It is a truly historical and cultural city. The unique charm of "See the ancient castles of the East in Jincheng" has left a deep impression on the guests present.
Li Lixin, a member of the Party Leadership Group and the Deputy Director of the Culture and Tourism Bureau of Jincheng City, said in his speech: Shanghai is the Eastern Pearl that pioneers and leads the trend; Jincheng is the Taihang Pearl with profound heritage and a love for the mountains and rivers. Although the two "pearl" cities have different appearances, they share the same human warmth and the charm of the times. This cross-sea dialogue and exchange is not only an important platform to showcase the rich cultural and tourism resources of Jincheng, but also a link to build an interactive bridge between Jincheng and Shanghai. Starting from this, it will promote the coordinated development of the cultural and tourism industries of both places. In the future, practical cooperation will be carried out in aspects such as product promotion, mutual sending of tourists, and marketing linkage.
Zha Feng, the executive vice president of the Shanghai Tourism Industry Association, stated in his speech: "Jincheng has a long history and a continuous cultural heritage. Its natural landscapes and cultural resources complement each other. It is a 'city written on the Taihang Mountains'. Here, not only 'there are mountains, water, and stories', but also 'there are people, things, and life'. It provides contemporary tourists with immersive and experiential new tourism and cultural scenarios." He said that as an important tourist source and an international platform, Shanghai is willing to collaborate with Jincheng in multiple levels, such as the display of tourism resources, market linkage, and product collaboration, to jointly promote the high-quality development of tourism culture. In particular, he looks forward to conducting in-depth cooperation around the "Overcoming the Spring Festival on the Taihang Mountains" series of activities, achieving complementary advantages and coordinated development.
Ancient charm with new vitality, presenting the unique features of Jinxiang in multiple dimensions. At the event site, through various forms, the cultural heritage, natural landscapes and intangible cultural heritages of Jincheng were vividly showcased in a three-dimensional manner. The grand "Eight Musical Instruments Festival" performed "Prosperous Eight Musical Instruments", with the passionate melody demonstrating the vitality of the intangible cultural heritage in "China's Folk Art Capital"; the excerpt of Shangtai Peking Opera, hailed as the "living fossil of opera", "The Feast of Three Passes", with its powerful and passionate singing style and exquisite skills, impressed the audience; the dance "The Light of Yan Di" elegantly presented the profound history of Jincheng as an important birthplace of Chinese civilization. These meticulously arranged performances are not only artistic displays, but also tangible, knowable and worthy of appreciation humanistic stories and vivid manifestations of intangible cultural heritage inheritance, allowing the audience in Shanghai to closely experience the unique appeal of Jincheng culture.
During the promotion of cultural and tourism resources, Jincheng focused on introducing the "Overcoming the New Year on Taihang Mountain" series of activities, such as the Starry Sky Lantern Festival, traditional fairs, and folk dance performances. At the same time, they meticulously designed winter tourism routes centered around the theme of "Overcoming the New Year", integrating cultural experiences, ecological health care, and leisure vacations. They sincerely invited the citizens of Shanghai to come to Jincheng and experience the profound connotations of the "Heavenly Civilization Night Reading Class" and the unique flavor of "Overcoming the New Year on Taihang Mountain". The six counties (cities and districts) - the urban area, Zaozhuang County, Gaoping City, Yangcheng County, Lingchuan County, and Qinshui County - also took turns to present their own characteristics of New Year celebrations: the urban area focused on the integration of ancient and modern elements for urban leisure, Zaozhuang County presented a historical picture of the cluster of ancient castles, Gaoping City promoted the inheritance of Yan Di culture, Yangcheng County integrated ancient castles with red tourism resources, Lingchuan County showcased the Taihang mountain ecological environment, Qinshui County highlighted the natural scenery and folk culture, providing diverse and immersive New Year tourism options for tourists from Shanghai.
The core achievements of this event include mechanism construction, joint promotion, collaborative sharing, industrial collaboration and market sharing. Under the witness of the on-site guests, key tourism enterprises from Shanghai and Jinan signed the "Tourist Transfer Agreement", agreeing to jointly develop products, mutually promote resources, establish a long-term mechanism for mutual tourist transfer, achieve complementary advantages and market win-win, and bring more convenient and rich tourism experiences to tourists from both regions. In particular, joint promotion will be carried out around the "Overcoming the Spring Festival on Taihang Mountain" series of activities products.
This promotional campaign is an important step taken by Jincheng Tourism and Culture to actively integrate into the Yangtze River Delta economic circle and connect with the high-end tourism market. It marks the entry of Jincheng and Shanghai's tourism industries into a new stage of coordinated development and mutual benefit, and will effectively enhance the brand influence and appeal of Jincheng Tourism and Culture in the Yangtze River Delta region. In the future, Jincheng City will continue to strengthen exchanges and cooperation with cities in the Yangtze River Delta such as Shanghai, continuously enrich tourism product supply, optimize tourism service levels, and improve tourism service quality. With a more open attitude and higher-quality services, we sincerely invite guests from all over the world to visit Jincheng, experience Jincheng, and personally feel the unique brilliance and boundless vitality of this historical and cultural city in the new era.
