/PRZWT/In the fourth quarter of 2025, the regional teams of Toynamics under the Hape Group actively participated in numerous industry events in various European and South American countries. With a diverse range of innovative product portfolios, immersive interactive experiences, and in-depth business connections, they comprehensively showcased the brand's craftsmanship and global competitiveness. This not only garnered widespread praise from the market but also achieved remarkable business results, continuously strengthening the brand's influence in the global toy market.
In the core markets of Europe, the Toynamics German team continued to update their exhibition activities, precisely reaching out to industry partners and end consumers in this quarter. In October, the team attended the Austrian Children's Products Trade Fair (KIDS AUSTRIA) and the Essen International Board Game Fair (SPIEL Essen) as scheduled, launching dual efforts to expand the market coverage. At the Austrian fair, a 30-square-meter theme booth brought together renowned brands such as Hape®, Korko®, and Ambosstoys®, and the "Nature Fun" series and beach toy series experience zones, with their outstanding quality and fun interactive design, became the focus of professional visitors' attention. At the Essen board game fair, products like "Geometric Mushroom Race" and "Wizard Racing Race" from the Mormels & Peppers series, with their ingenious gameplay and exquisite appearance, received unanimous praise from the on-site visitors. In mid-November, Toynamics Germany, along with high-end brands such as Hape®, Korko®, Ambosstoys®, and Senger®, successively landed in Hamburg and Munich's Babini Baby and Children's Fair. They constructed a full-cycle product matrix covering pregnancy to early childhood development, creating a warm and immersive experience scene to help new families select good products. The exclusive discounts at the fair also effectively benefited consumers, deepening the brand reputation.
The participation performance in the French market was also outstanding, achieving a double success in terms of brand visibility and business cooperation. From September 29th to 30th, Toynamics France made its debut at the BEBE Paris International Baby and Child Exhibition. The selected series of infant toys and bathroom toys sparked an experience craze. Hape's "Magnetic Drawing Board", "Whale Music Fountain", and the Baby Einstein series received widespread praise for their innovation, high quality, and growth and intellectual development value. Additionally, AT4 France launched its new high-end furniture products for the period from the end of 2025 to the beginning of 2026 at the same time. The "NAMI Wall-mounted Diaper Rack" with its elegant design and practical functions became the focus of the media and sparked a strong response at the exhibition. From November 17th to 21st, during the Preshow de Noël preview period, a 60-square-meter booth showcased Hape's 2026 new products and best-selling series, successfully connecting with key clients such as Oxybul, Nature & Découvertes, JouéClub, and Leclerc, as well as numerous media and industry representatives. More than 50 special cooperation negotiation meetings were held, deeply exploring cooperation opportunities. The pre-event lottery draw added a festive atmosphere, allowing customers to leave with surprises, laying a solid foundation for subsequent cooperation.
In the Spanish market, the company achieved growth by launching new co-branded products, achieving a seamless integration of product and effect. From November 8th to 9th, at the Savadel Exponado exhibition, Toynamics Spain showcased its high-end brands such as Hape®, Globler®, Korko®, and Eurekakids®. The brand-new Manatí x Hape co-branded series made a grand debut. The exclusive online discounts stimulated the consumption enthusiasm of the exhibition attendees. This exhibition not only strengthened the close cooperation between Hape and Exponado but also, with its safe, sustainable, and educational product concepts, aligned with the consensus of both brands. It successfully attracted new audiences while retaining existing customers, directly driving the growth of brand sales and demonstrating the high recognition of Hape products in the market.
In the South American market, Hape's outdoor products have gained prominence and achieved remarkable commercial results. From October 2nd to 4th, Argentine distributors showcased their "Do U Play Games" outdoor game products at the Buenos Aires Outdoor Exhibition. Products such as "Team Ball Game Set", "76cm Outdoor Elastic Rubber Football", and "Disc Throwing Game" were all presented. As the sole exhibitor at the exhibition focusing on outdoor game categories, Hape's products attracted attention with their trendy designs and fun experiences. Visitors could have on-site experiences and place orders immediately. After the exhibition, the distributors received a total of 65 valid inquiries and 6 confirmed orders, which directly demonstrated the strong demand for Hape's outdoor products in the South American market and also highlighted the brand's and distributors' efficient market development capabilities through effective collaboration.
In the fourth quarter of 2025, the global exhibition tour of Hape adopted a differentiated product strategy to meet the market demands of different regions. This not only demonstrated the brand's research and development capabilities in various categories such as baby toys, board games, outdoor products, and high-end baby furniture, but also strengthened the global sales network through in-depth market interaction and business connections. In the future, Hape will continue to refine its products with meticulous care and link the market with innovation, bringing consumers worldwide a more superior experience in growth and intellectual development.
