/PRZWT/On November 18th, the 9th Private Label Gold Star Award, hosted by the Organizing Committee of the Global Private Label Products Asia Exhibition (PLF), was held in Shanghai. Six products of the self-owned brands "Runjia" and "Simple Combination" under China Resources Vanguard have stood out among nearly 800 participating products with their solid product hard power, winning the Outstanding Product Award, Excellent Single Product Award and Theme Series Award at one go. This not only confirms that "Runjia" and "Simple Combination" bring consumers a wonderful life experience with their solid product power and market competitiveness We will continue to support consumers' preferred life with "three-excellent products" that are selected, of high quality and at reasonable prices.
In this selection, three products from the self-owned brand of China Resources Vanguard, namely Runjia Flaxseed Oil, Runjia Organic Soybean Soy Sauce Brewed in Wooden barrels, and the Simple Combination refrigerator and Appliance Cleaner, were selected for the Outstanding Product Award. Runjia Flaxseed oil is carefully selected from organically grown imported flaxseeds and processed with low-temperature cold pressing technology. It contains ≥52% alpha-linolenic acid, locking in natural nutrients for a healthy life. Runjia's organic soybean soy sauce is brewed in wooden barrels. It uses the 180-year-old intangible cultural heritage of wooden barrel brewing techniques, allowing whole organic soybeans and organic wheat from the black soil of Northeast China, along with natural drinking water from the Changbai Mountains, to ferment into a rich, fresh and delicious flavor.
While adding deliciousness to life, we should also bring some convenience and peace of mind to it. The simple combination refrigerator and home appliance cleaner selected for the Outstanding Product Award adopts A unique patented alkaline electrolyzed water formula and innovatively uses natural alkyl polyglycosides (APG) to replace traditional chemical cleaning ingredients. With A-class food contact grade quality, it ensures no harmful chemical residues after use, safeguarding family health while reducing secondary pollution to the environment.
In addition, Runjia's 100%NFC coconut water, which is highly favored by consumers, has been successfully selected for the Excellent Single Product Award due to its pure raw materials and advanced production technology. Runjia Oriental Plant Extract Water and Runjia Flavor Instant Food were both selected for the theme series award. Runjia Dongfang Plant Extract Water uses modern extraction techniques to retain the natural flavors of ingredients such as Astragalus and wolfberry. With a formula that is 0 sugar, 0 fat, and 0 energy, it makes health preservation lightweight and daily. Runjia Flavor Fast Food selects core origin ingredients and recipes, and restores the pure flavors of various regions with healthy ingredients and traditional techniques. The spicy, fresh and fragrant Chongqing pea and bean paste noodles and meat sauce pepper and numbing mixed noodles, the ultimate sour and spicy Liuzhou snail rice noodles, the salty, fragrant and spicy Nanchang mixed noodles, and the mellow, soft and glutinous clay pot potato noodles all allow consumers to enjoy authentic regional delicacies in their three meals.
In 2024, China Resources Wanjia officially launched six brand lines under its own brands, namely Jiaxuan, Runjia, Jianyuantuan, Ole Everyday, Ole Original and Ole Leading, covering multiple categories such as fresh produce, home food, snack food and daily necessities. Committed to bringing peace of mind and beauty to consumers' preferred life with a full product matrix. Among them, the Runjia Fengwu series of products carefully select geographical indication agricultural products from core production areas, recreating authentic local delicacies. The minimalist combination advocates practical value and launches a series of home products that are functionally practical, designed simply and priced reasonably.
The PLF Private Label Gold Star Award, formerly known as "The Challenge Awards" established by the retail industry in Europe, is currently an authoritative certification platform with high professionalism and influence in the domestic private label industry. It is hailed as the "Oscar" of the private label field and has set an industry benchmark for product innovation and quality improvement for retail enterprises. In the future, China Resources Vanguard will continue to focus on the development of its own brand products, concentrate on the core needs of consumers, and provide consumers with more high-quality and cost-effective product choices.
