/PRZWT/Entering the exhibition hall of Xiong Yao Group, a lively and responsive little robot named Ennu Zhiban is smilingly explaining the industrial ecosystem layout of Xiong Yao to the visitors. When someone asked "How does Ennu Network support intelligent operation of the industry?", it not only could accurately repeat the core data, but also could conduct analysis based on the group's industrial cases. When a child curiously asked "What do you know?", it immediately responded in a playful tone and shared energy-related knowledge. This talkative, knowledgeable and friendly digital person is the result of the deep cooperation between Shiyou Technology and Xiong Yao Group. It also marks that traditional brand IPs have officially entered the "intelligent interaction era".
IP "Evolution", Welcoming New Opportunities in the AI Era
On the 32nd anniversary of its establishment, New Energy Group launched the core platform for industrial intelligent ecological operation - Ennuo Network. Ennuo Zhiban, as the exclusive IP of the platform, bears the important mission of conveying brand concepts and connecting users. Shiyou Technology takes "enabling technology to empower industrial IPs" as its core goal. It has completed the upgrade and transformation from three dimensions: image, interaction, and knowledge, enabling Ennuo Zhiban to achieve a qualitative leap:
In terms of image reconstruction, while preserving the intelligent and futuristic essence of Ennuo Zhi, we have refined the facial micro-expressions and body movements through detailed modeling, making the gestures and expressions during the explanation more in line with human communication habits, thereby enhancing the visual appeal.
At the interaction level, the newly upgraded "Zhiban" integrates cutting-edge AI technologies such as natural language processing (NLP), speech synthesis (TTS), emotion recognition, and multi-modal perception. It supports multi-round conversations and context-related memory. Whether professionals ask about the technical details of the industrial ecosystem or ordinary viewers want to learn about the development history of Shenyang Oil, it can provide professional answers.
In terms of knowledge reserves, the technical team has compiled core information such as the 32-year development history of Shengao, the operation logic of Ennuo Network, and the achievements of the industrial intelligent ecosystem into an exclusive knowledge base and integrated it with the AI large model. This ensures the accuracy and professionalism of the explanations, with an interaction accuracy rate of up to 98%.
The multiple value upgrades brought by digital human IPs
New Energy Group achieved a comprehensive breakthrough from experience optimization to strategic planning by infusing the "Ennu Zhiban" platform with an AI interactive soul.
Brand image becomes more vivid: Ennu Zhiban is no longer a cold and impersonal cartoon symbol; instead, it is a "digital employee" with warmth, knowledge and personality, elevating the connection between the brand and users from "function satisfaction" to "emotional resonance".
Enhancing visitor experience: Zhiban takes on the role of the "Chief Digital Guide", transforming one-way visits into two-way conversations. Its warm and knowledgeable interactions have significantly enhanced visitors' understanding and retention of the complex industrial ecosystem, making the exhibition hall an interactive space for in-depth cognition.
Creating a new brand identity for intelligent technology: The digital person IP itself serves as a carrier of cutting-edge technology. Through Zhiban, Shengao successfully transformed the brand perception from "traditional energy supplier" to "smart ecological operator", strengthening the core image of "technology-driven" and breaking through the industry's stereotypical perception.
Operational cost optimization: The digital assistant tour guides offer 7×24-hour uninterrupted service. This not only reduces labor and operational costs but also ensures the absolute accuracy, standardization and stability of core information transmission, thereby enhancing service quality and professional image.
Create a super entry point that connects with users: The Zhiban IP can break through physical limitations and be flexibly deployed in various scenarios such as official websites, apps, mini-programs, and future metaverse, achieving an exponential amplification of brand value and user stickiness, and laying a crucial foundation for the operation of the all-encompassing intelligent ecosystem.
AI + IP Reconstructs the "Digital Relationship" between Brands and Users
The collaboration between Shiyou Technology and New Energy Group is merely the beginning of how digital human technology can enhance the upgrade of brand IPs. As AI technology continues to mature and become more widespread, we are moving towards a new era of "brand digital personification".
In the future, brand IPs will no longer be auxiliary elements in marketing, but will become the core interface for communication between brands and users. Each brand may have its own digital personality - they interact with users in different scenarios, provide personalized services, collect feedback, and even participate in product co-creation. This transformation poses new requirements for enterprise brand building: it is necessary to re-think the positioning of IPs, shifting from "communication tools" to "relationship carriers"; it is necessary to build a complete content system and dialogue capabilities to truly make digital IPs "come alive"; it is necessary to find a balance between technological investment and creative design to create brand partners that are both technologically advanced and humanistic.
