/PRZWT/The 2025 "11.11" promotion came to a successful conclusion, and Wanda Hotels & Resorts once again delivered an outstanding performance. With a keen insight into consumption trends, strong product integration capabilities and an all-domain marketing strategy, Wanda Hotels has achieved a total sales volume of nearly 400 million yuan across all channels, with a total order volume exceeding 360,000 and a total of over 770,000 room nights, demonstrating strong market appeal. Among them, the Fliggy flagship store has ranked first in domestic hotel store sales for five consecutive years, and has achieved high-quality growth on multiple platforms, fully demonstrating its brand resilience through market cycles and leading market position.
Centering on experience, build a diverse and warm product system
Facing the trend of consumers' accelerated transformation from "accommodation necessity" to "experience-driven", Wanda Hotels & Resorts adheres to the principle of "user-centeredness" and continuously enriches and upgrades its inventory structure. This year's "11.11" event not only continued to enhance the appeal of classic flagship products such as the Changbai Mountain Ski Package, but also successfully launched the Wanfeng Resort Ski Exchange Series. Once launched, it achieved sales of over 70 million yuan, successfully opening up a second growth curve.
In terms of product design, Wanda Hotels precisely caters to diverse customer groups, offering both cost-effective nationwide universal packages and distinctive destination products that focus on in-depth regional Tours. It also introduced the concept of health and wellness travel and residence for the first time, entering the silver economy and slow-paced life market through the "Wan You Ji" series of products. This clearly stratified and scenario-rich inventory strategy not only enhances conversion efficiency but also strengthens the brand's penetration in different market segments.
In addition, by collaborating with well-known ips to create themed guest rooms, enrich dining options and offer membership benefits, the brand has effectively enhanced the added value and user experience of its products, enabling many of its products to enter the ranks of "ten-million-level" and "million-level" bestsellers.
Innovative marketing power, all-domain linkage and content seeding drive brand growth
In the increasingly competitive hotel e-commerce sector, Wanda Hotels & Resorts has been able to maintain its leading position continuously, thanks to its forward-looking judgment on industry trends and systematic layout capabilities. At the marketing level, Wanda Hotels & Resorts has developed a mature content-driven growth model. Through a three-dimensional content marketing matrix of "top influencers ignating, vertical Kols penetrating, and store self-broadcasting taking over", the product has locked in a large number of high-intent customer groups even during the pre-sale period.
Meanwhile, innovative membership features such as "Limited-time Membership Challenges" and "Redemption and Blind Box Opening" not only brought in over 40,000 new members but also transformed short-term users into long-term brand assets through highly engaging interactive mechanisms, significantly enhancing user stickiness and loyalty.
The outstanding performance of this major promotion is attributed to Wanda Hotels & Resorts' long-term continuous insight into market trends, constant refinement of product experience, and in-depth investment in user service. In the future, Wanda Hotels & Resorts will continue to deepen its "hotel +" ecological layout, constantly provide users with more diverse product forms and warmer service experiences, and continuously promote the high-quality development of China's hotel industry.
About Wanda Hotels & Resorts
Wanda Hotels & Resorts was established in 2007 and is a full-industry-chain hotel management company integrating hotel design, construction and operation management under Tongcheng Travel (stock code: 0780.HK), a listed company on the Hong Kong Stock Exchange. We adhere to the core values of "people-oriented, caring for every employee, warming every guest, and being responsible to every partner", and uphold the company philosophy of "pragmatic innovation and promoting Chinese culture". We are committed to becoming an asset management company with hotels at its core and the ability to create continuous value.
Wanda Hotels & Resorts owns a number of hotel brands, including the luxury hotel - Wanda Reign Hotel, the luxury hotel - Wanda Vista Hotel, the ultra-high-end hotel - Wanda Reign Hotel, the high-end preferred hotel - Wanda Jinhua Hotel, the high-end lifestyle hotel - Wanda Yihua Hotel, the mid-to-high-end lifestyle hotel - Wanda Meihua Hotel, and the mid-range lifestyle hotel - Wanda Yuehua Hotel. As of October 2025, Wanda Hotels & Resorts has over 250 opened hotels and more than 400 hotels under construction or to be opened, covering over 300 cities worldwide.
