/PRZWT/When modern elites seek a balance between efficiency and taste in their fast-paced lives, "cooking" often becomes a dilemma - they long for the sense of ceremony of the hustle and bustle of daily life, yet they are reluctant to be bound by the cumbersome procedures. On October 21st, Kantar Electric, a leading brand in China's high-end new kitchen appliances, officially announced that Yang Mi has become its global spokesperson. Kantar CEO Michael Kerman said, "We are extremely honored to have joined hands with Ms. Yang Mi." She is not only a brilliant and outstanding actress on the screen, but also a representative of modern women who love life and know how to taste in real life. This is highly consistent with the brand concept of Kantar Electrical Appliances, which is "to enhance the quality of life with professional technology".
Her image, as flexible, multi-faceted and unrestricted as water, is highly consistent with the "water philosophy" advocated by Kantar, which advocates "forming a gentle form to create a serene realm", and also coincides with the "leisurely life" concept that Kantar is committed to creating. In Kantar's view, the kitchen should not be an isolated cooking space, but rather flow like water into diverse scenarios of social interaction, emotions and creativity. Yang Mi's joining is precisely the personification of this concept - she moves freely among multiple identities, just as Kantar hopes the kitchen will become: a home ground for life that is not defined by function but starts from the heart.
"High-tech" smart kitchen appliances simplify cooking and increase efficiency
For a modern elite like Yang Mi, the value of time far exceeds that of the ingredients themselves. How to balance the quality of three meals a day in a busy schedule? Yang Mi also gave her answer through her own choice: With the innovative kitchen appliances of Kantar that integrate the wisdom of "water philosophy", ordinary people can also, like her, easily unlock the elite "leisurely" lifestyle of "effortless success" in the kitchen.
As a leading expert in high-end new kitchen appliances in China, Kantar has been leading the industry with the attitude of a "pioneer" since its establishment in 2010. From launching the first steam oven in China to pioneering the fully enclosed steam cleaning system and the large-capacity built-in steam oven with an external water tank, and then to the industry's first dual hot air technology, Kaido Electrical Appliances accurately perceives user needs, continuously leads product upgrades with technological innovation, and brings users an ultimate kitchen and living experience. Up to now, at the technical level, Kantar has won awards such as the China Epland Award, the China Red Top Award, the German Red Dot Award, the American IDEA Award, and the German IF Award, earning recognition from authoritative technical awards both at home and abroad.
It is worth mentioning that in Kantar's product logic, high-end kitchen appliances have never been a simple accumulation of technology, but rather a profound insight into life scenarios. Kantar's latest flagship product, the ZR Pro 2 all-in-one microwave steamer, grill, frying, stewing, stir-frying and baking machine, is the ultimate embodiment of this concept.
It is equipped with Kantar's meticulously developed Stepless dual hot air 2.0 technology. Through precise control of the internal thermal field, it ensures uniform heating of food and perfect taste. The Yunding Micro Cube 2.0 technology has further optimized the microwave function, not only making the heating more uniform and efficient, but also achieving seven core functions: micro, steaming, roasting, frying, stewing, baking and stir-frying. One machine can cover all daily cooking scenarios. It is also equipped with an industry-pioneering 11.26-inch + 4.3-inch TFT dual true-color smart large screen, providing an unprecedented interactive experience and making the complex cooking process clear at a glance.
This innovative product not only helps beginners lacking cooking experience lower the threshold for food creation, but also easily achieves the experience of "even beginners can reach the level of a chef". It can also save more time for self-improvement or spending time with family for the elite group without sacrificing taste and health, truly achieving "efficient cooking and leisurely living".
Exclusive "Purple Technology" enhances your kitchen family as understanding as water
If hardcore technology is the skeleton of Kantar, then the "Purple Technology" centered on the AI digital life form "Little Purple" is the soul that endows the product with warmth, and it is also a vivid reflection of the "water philosophy" in the intelligent era.
At the 2025 autumn brand Gala, Kantar showcased the industry's first AI agent, which completely overturned people's traditional perception of kitchen appliances - it is no longer a cold machine, but a "kitchen family member" that can sense needs and accompany growth.
Kantar Electrical Appliances demonstrated the interactive capabilities and practical application scenarios of "Little Purple" : When the owner enters the kitchen, "Little Purple" will proactively greet them and, based on the owner's need to "control body fat", quickly recommend nutritious and low-calorie recipes in combination with the available ingredients. During the subsequent cooking process, "Little Purple" can not only automatically identify the ingredients put into the oven, but also actively remind to start the equipment. After the owner puts the tableware into the dishwasher, it can immediately intelligently select the most suitable washing mode and provide energy consumption and water quality reports. In the seamless interaction between users and "Xiao Zi", technology is no longer a distant concept but has been integrated into the warm companionship of every meal.
Today, with its "water" wisdom and "slow" perspective, Kantar Appliances has transformed the kitchen from a place for cumbersome household chores into a source of creativity, fun and emotional connection. From the smart steaming and roasting that can handle a sumptuous meal with just one click to the worry-free and effortless intelligent cleaning, Kantar enables everyone to "win while lying down" in the kitchen, finding their own composure and composure in the fast-paced life.
When Yang Mi chose Kantar, what she chose was not only a set of kitchen appliances, but also a "leisurely life" style that flows like water, combines efficiency and taste. For every ordinary user, by following such a choice, they can leverage the power of technology to easily become a "kitchen winner" in the daily necessities of life, allowing the texture of life to flow naturally in the warmth of daily life.
