/PRZWT/"Love is the greatest magic in the world."
This classic line written by J.K. Rowling has now crossed the pages and quietly integrated into daily life. On October 10th, Adolph joined hands with the global top IP "Harry Potter" to launch the world's first co-branded shampoo for Harry Potter - Adolph Harry Potter Shampoo. With "fragrance" as a spell, it elevates daily hair care to a "magical ritual of loving oneself", healing oneself with the "scent of love", and making every hair care a gentle spell to awaken inner strength.
The Four Major academies' fragrances interpret the magical power of love
True magic is never sought from the outside but ignites the power of life from within.
Adolph deeply integrated the "magic of love" with the spiritual core of the four houses of Hogwarts to create four exclusive fragrances that resonate emotionally: Gryffindor's intense rose scent, with the vibrant and passionate flavors of berries and roses, awakens the courage and boldness within. The Green Field Glory scent of Slytherin interprets wisdom and ambition through the complex layers of verbena and vetiver. The mellow tea aroma of Ravenclaw, with the collision of tea fragrance and the clarity of sage, inspires wisdom and inspiration. Hufflepuff's sacred wood Pledge fragrance, with the warmth and composure of cedar and jasmine, conveys loyalty and perseverance.
Each scent of Adolph Harry Potter shampoo is a concrete expression of the "magic of love", allowing consumers to encounter their brave, ambitious, wise or tenacious selves in the scents.
With the support of technology, magic is not limited to fragrance
If fragrance is the incantation that awakens magic, then technology is the foundation that brings magic into reality. Relying on the R&D strength of the national CNAS-accredited laboratory, Adolph has compiled multiple patented achievements into the "magic spell" of Harry Potter shampoo: the world's first plant dandruff removal patent technology serves as the "purification spell" to eliminate the trouble of dandruff. The repair patent technology, as a "strong and resilient spell", reshapes the structure of hair strands. The oil-control and soothing patent, as a "balance spell", provides long-term protection for the ecological balance of the scalp. The three "spells" work together, combined with a 72-hour long-lasting fragrance, Adolph truly achieves a comprehensive magical experience from sensory pleasure to substantive care, making each cleansing and care session a complete magical ritual empowered by technology.
Break through the emotional circle and awaken collective memory with magic
In order to bring "the magic of love" into the lives of more consumers, Adolph has built an online and offline integrated communication system, setting off a wave of magic fragrance experience across the entire Internet.
Online, Adolph has joined hands with drama, costume and fashion influencers from platforms such as Douyin and Xiaohongshu to launch the Magic Academy Fragrance Costume Challenge, recreating the classic scenes of the Four Academies, awakening the collective memories in the hearts of Harry Harry fans, and making fragrance an invisible bond connecting emotions. Offline, the Magic pop-up store in Beijing has been set up, featuring scenes such as "Hogwarts House" and "Four Houses Theme Interaction", transforming movie-watching memories into tangible and perceptible magic experiences, and deepening consumers' emotional resonance.
Adolf has also reached a strategic cooperation with the College Awards of the China University Students Advertising Art Festival, launching the "2025 Adolf Youth Creativity Competition", inviting college students to explore the infinite possibilities of creativity and magic, co-create content with Generation Z, and deepen the brand's youthoriented communication.
This series of actions has elevated the product from a functional hair care item to a "social currency" with a sense of recognition, precisely responding to the emotional longing of Harry Potter fans to "bring magic into life", and achieving a deep binding of IP popularity and brand value.
Breaking boundaries for traffic diversion has sparked a storm of channel rejuvenation
Adolph Harry Potter shampoo became an instant hit upon its launch, serving as a strategic engine for Adolph to expand into new channels. It quickly entered trendy markets such as Sanfu and Watsons, where Generation Z gathers, transforming traditional shelves into magic shows and attracting a large number of consumers and fans to purchase. On core platforms such as Douyin, it has won the hearts of young "wizards" aged 18 to 29, achieving a "youthful renewal" of consumer profiles across various channels, and opening up a new growth space of "personal care +IP" for fast fashion and beauty channels.
It is worth mentioning that while Adolph Harry Potter shampoo has become a "traffic diversion tool" for channel stores, it has also effectively driven Adolph's existing product lines into new channels, forming a three-dimensional product matrix of "IP bestsellers + classic bestsellers". By integrating scenario-based interaction and content dissemination, a dual breakthrough in brand exposure and traffic conversion is ultimately achieved.
Strategic elevation leads to a dual leap in value and volume
This collaboration is not only a product innovation but also a key move in the strategic upgrade of the Adolf brand. By deeply binding himself with Harry Potter, a globally influential cultural symbol, Adolph successfully broke through the barriers of circles and established a deep emotional connection with Generation Z based on resonance. Creative competitions and offline activities held in universities across the country have enabled brands to "play together" with young people, achieving a youthful renewal of brand images.
Meanwhile, the collaboration has also become a bridge for Adolph to go international. By leveraging the global influence of Harry Potter, Adolph showcases the technological strength and craftsmanship of Chinese personal care brands to the world, achieving a brand leap from "the pride of domestic products" to "the beauty of the world".
Loving oneself from the "head" is the highest magic that everyone can learn. In the future, Adolph will continue to innovate in personal care technology, launch more high-quality products, explore more possibilities of "personal care +IP+ culture", further narrow the distance with the young consumer group, and let the "magic of love" of Chinese personal care reach a broader world, making the world love Chinese personal care more.
