/ PRZWT/The rice waves roll, and the golden fields cover the land. In the Guobao Bridge Rice planting base in Shilong Town, Jingshan District, Hubei Province, harvesters are roaring and working efficiently in the rice fields, painting a picture of a bountiful harvest in modern farming. Market consumers, local farmers, live-streaming influencers and media representatives gathered in the fields to witness the grand opening of the Guobao Bridge Rice 2025 Harvest Festival together, paying tribute to traditional farming culture and sharing the joy of the harvest.
"Tracing the 'Sweetness' Journey: Exploring the Natural Code of 'Mountain Spring Water Nurturing Good Rice'.
This harvest festival has specially planned a "sweet Tracing" experience route, inviting fans to visit the living water source of the national treasure Qiao Rice - Jingshan Shilong Reservoir. Jing Shan is located at the southern foot of the Da Hong Mountain, with undulating hills and numerous springs. The water is clear and abundant, endowing Jing Shan Bridge Rice with the unique qualities of being "moderately soft and glutinous, warm and mellow like jade, and naturally sweet aftertaste". Shilong Reservoir is not only an important source of drinking water for the local area, but also one of the core water sources for rice field irrigation. Participants strolled around the reservoir, experiencing the natural environment surrounded by mountains and with clear and gentle water flow, and deeply understanding the ecological logic that "good water nurtures good rice".
During the growth cycle of Jingshan Bridge rice, about 80% of the time depends on water. The secret to its sweet and fragrant taste lies precisely in the natural mountain spring water. During the ecological farm experience session, everyone tasted the rice and porridge cooked with new rice, directly experiencing their plump and soft texture. "Before, I always thought rice was a supporting role on the dining table, but Guobao Bridge rice is truly different. It's sweet and fragrant even when eaten alone. My picky eater at home also ate a full bowl." " Mr. Peng, a citizen from Wuhan, praised.
In the agricultural experience area of the fields, both adults and children held sickles and, under the guidance of farmers, bent down to harvest rice and experience threshing and husking, personally experiencing the hardships and joys of traditional farming. The child saw rice for the first time and was curious about why it was yellow. After participating in the harvesting with her own hands, she gained a deeper understanding of the saying "Every grain is hard-earned." Mr. Li, a citizen, looked at his son's smiling face in the field and felt that this experience was of extraordinary significance. The rice field fashion show, harvest treasure hunt, seasonal fruit picking, and surprise ring-tossing activities also made this "Sweet Harvest" journey rich and full of fun.
Digital Empowerment: Immersive live streaming breaks the boundaries of time and space, facilitating the integration of production and sales
This harvest festival deeply integrates the concept of digital communication. With an integrated operation mindset of "offline + online, consumption + experience", it systematically conducts digital marketing activities. On the day of the event, it is live-streamed simultaneously on multiple platforms, breaking geographical restrictions and allowing thousands of netizens to "virtually participate" in the harvest celebration. It also sets up four core sections: "Immersive Rice Field Experience", "Origin Exploration", "Bridge Rice Tasting" and "Discount Surprises", continuously attracting traffic and interaction.
In the live stream, Li Jian, the deputy general manager of Guobao Qiao Rice, transformed into the "Chief Promoter" to vividly explain the historical culture and quality characteristics of Jingshan Qiao Rice. Professional hosts demonstrated new rice cooking techniques on the spot and showcased interesting activities such as rice field shows, treasure hunting, and manual harvesting, attracting a large number of online users to interact and watch. This successfully transformed the traditional farming scene into digital content with strong dissemination power.
Live streaming not only enhances brand exposure and user trust, but also directly boosts product sales. The live-streaming room launched multiple new rice launch discounts, converting online attention into actual sales. The pre-sale orders for new rice increased by 50% compared to the previous period. Let the fruits of the harvest benefit more consumers and producers.
Science and Technology for Agriculture: Digital Farmland Safeguards the philosophy of a bountiful harvest that "after hardship comes sweetness"
Han Zhigang, the general manager of Guobao Bridge Rice, said at the harvest celebration: "In all cultures, 'sweetness' symbolizes beauty, happiness and comfort." The Chinese people have always adhered to the life philosophy that "after hardship comes sweetness", and the Harvest Festival is precisely a tribute to this diligence and perseverance, as well as the most sincere response to a better life. Behind this concept lies the solid efforts of Guobao Qiaomi over the years to empower agriculture with technology and safeguard harvests with wisdom.
In recent years, Guobao Qiaomi has been comprehensively promoting the construction of high-standard digital farmland and gradually establishing an integrated "space-air-ground" smart agricultural management system. By introducing technological means such as soil sensors, satellite remote sensing, pest monitoring lights, and unmanned aerial vehicle seeding, the efficiency of agriculture and product quality have been comprehensively enhanced, ensuring more stable harvests for farmers and greater peace of mind on consumers' dining tables.
"We do not merely pursue output, but also aim for controllable, reliable and sustainable quality of agricultural products," said Wu Ming, general manager of Guobao Modern Agriculture Company. "We are gradually establishing a full traceability system from the field to the table. Consumers can scan the code to learn about the growth environment, irrigation water source, fertilization records and even the harvest time of the rice in their hands."
The implementation of this series of technological means has not only significantly enhanced the operational efficiency of agriculture and reduced the reliance on human labor, but also made the quality of agricultural products more stable and controllable. It truly ensures that farmers' harvests are more secure, allowing the "sweetness of harvest" to not only nourish consumers' dining tables but also be returned to every hardworking producer. In the future, Guobao Qiaomi will continue to deepen the application of digital technology in agriculture, promote the organic integration of traditional farming culture and modern intelligent systems, and enable more people to feel the peace of mind, health and beauty brought by the development of agriculture through science and technology.
