/PRZWT/Haier refrigerators aimed at the "Kaihai Festival" and moved the "store" directly to the first line of the Kaihai Festival fishing port, transforming the user's enthusiasm for stocking up on fresh food into real order results. It is understood that the Kaihai Festival activities in Shantou, Shenzhen and Guangzhou alone have converted orders to more than 1,000 units. On August 20, the online pre-sale of Mailang new products equipped with magnetic control preservation function achieved a hot-selling record of "1 unit per second".
In fact, this is also Haier's ongoing marketing transformation attempt, not passively waiting for users to come to the door, but actively cutting into the user's life scene to find target users. Kaihai Festival, as the most abundant seafood throughout the year and the most vigorous demand for stocking, gathers a large number of high-value users who pay attention to the quality of seafood. They not only pursue the fast experience of "from the sea to the tip of the tongue", but also pay more attention to the whole process of "from the dock to the table". And this demand is also consistent with the preservation effect provided by Haier refrigerators.
It is not only the front of the store, but also the Haier refrigerator realizes the timely closure of marketing words and real-world experience through on-site evaluation. At the site of the Kaihai Festival in South Australia, Guangdong, the freshly caught local nago fish were frozen in the Haier Mailang refrigerator for 7 days. The fish eyes were still full and transparent, the gills were bright red and there was no mucus, the juice attrition rate was close to 0, and the content retention rate of the umami substance inosinic acid was as high as 92%. After the on-site seafood merchants and consumers witnessed the experimental process and results, the on-site event received over one million orders.
Haier refrigerator is where the user request is. Since August, Haier refrigerator has carried out more than 20 special activities of the Open Sea Festival in Shantou, Guangzhou, Shenzhen and other coastal cities. Next, it will go all the way north to continue to drive the rapid growth of Haier refrigerator with this innovative marketing model transformation. It will bring more families the healthy storage plan of "frozen fish for 60 days, as fresh as the sea" to retain the first bite of fresh sea.
