At 1:00 am on September 10, 2025 Beijing time, Apple's autumn new product launch was officially unveiled, releasing the new iPhone 17 mobile phone series, including iPhone Air, iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max four models, of which iPhone Air is the thinnest iPhone so far. PITAKA also launched iPhone 17 series of new aramid fiber mobile phone cases, bringing three series of aramid woven shells, aramid anti-drop shells and aramid all-inclusive shells. With a number of independent technological innovations, reshape the function and aesthetic height of aramid fiber mobile phone cases.
The PITAKA aramid fiber mobile phone case not only has two classic lines of black gray and black and blue, as well as the Moment series such as Sunset Moonrise, Mountain and Galaxy, which are widely loved by users, but also has a new Moment pattern - Floating Light Leaping Gold, which has two colors of Qingmeng Blue and Floating Light Gold.
The protection function has been newly upgraded, and the triple series meets the needs of various scenarios
In terms of structure, PITAKA offers all-round protection that fits the feel better through structural details optimization.
The aramid woven shell upgrades the upper and lower all-inclusive process on the basis of light and delicate feel. Its rounded corners are comfortable and do not break the hands, so that users can feel more at ease in daily use. The aramid woven shell is suitable for iPhone Air, iPhone 17, iPhone 17 Pro and iPhone 17 Pro Max models.
The aramid anti-drop shell has passed the military-grade anti-drop certification and has a built-in bow-shaped buffer structure, which can provide stronger buffer protection for the mobile phone when it falls and collides.
The aramid all-inclusive shell adopts its self-developed high-toughness killer whale resin Orca coating, which enhances the toughness of the composite material, solves the problem of whitening and fracture of the aramid fiber sheet after collision, and cooperates with the all-inclusive design to achieve comprehensive strong protection. It is worth mentioning that the aramid all-inclusive shell adopts 3D thermoplastic molding process in the process, so that the TPU frame and the aramid fiber backplane are seamlessly connected, making the appearance lighter and simpler.
Aramid anti-drop shell and Aramid all-inclusive shell are suitable for iPhone 17 Pro and iPhone 17 Pro Max models.
First research PitaTap ™ camera button, comprehensive technology refresh
The PITAKA iPhone 17 series aramid braided shell uses its first PitaTap ™ camera button. It is the first aramid fiber integrated camera control button on the market. This innovative function is designed for iPhone Camera Control Button. Through the one-piece molding process, PITAKA seamlessly embeds the capacitive buttons into the aramid fiber material, achieving a high degree of visual integration and smoothness. PitaTap ™ button thickness is less than 1mm, extremely thin but still sensitive, and the touch response is fast and accurate.
It not only continues the light texture and unique feel of the aramid mobile phone case, but also integrates into the user's daily use with a seamless and smooth interactive experience, reshaping the connection between mobile phone accessories and people.
Recently, PITAKA won the Innovation Award from two international authoritative technology media SlashGear and BGR in IFA 2025 for its first research on the innovation and practical value of PitaTap ™ camera buttons.
Floating Weaving Craft 2.0, Unlock the New Color of "Floating Light Leap Gold"
The floating weaving process is a major breakthrough for PITAKA in the field of aramid fiber mobile phone cases. As early as 2021, PITAKA pioneered the floating weaving process, successfully breaking the color limitations of aramid fiber mobile phone cases, achieving gradual changes in color and three-dimensional texture for the first time, leading the industry into the color era. PITAKA continued to deepen the weaving process, and later developed luminous yarn and text weaving processes.
The new pattern series of floating light leaping gold released by PITAKA this time is its practice in weaving process innovation. The floating weaving process 2.0 developed by PITAKA, that is, floating weaving · light and shadow ripples, captures light and shadow with fibers, weaves them into the shell layer by layer, and reproduces the jumping golden moment in the palm of the hand. With new weaving technology, precise control of yarn stress, more vivid texture and more flexible color, this process is applied to the new pattern "floating light leaping gold".
In addition to the iPhone 17 series of new aramid fiber mobile phone cases, PITAKA also launched a variety of accessories with both functions and styles to build a more complete travel accessories ecosystem. Including magnetic ring buckles that free your hands, portable power banks, folding card bags, straps, earphone cases and a series of accessories, fully covering commuting, travel, daily use and other scenarios.
About Pitaka
PITAKA is a technology lifestyle brand that focuses on material innovation and humanistic spirit. PITAKA means "container" in Sanskrit, which contains the brand's thinking on the "best exit strategy" for modern people. When electronic devices penetrate into modern life with intelligent nerves, PITAKA uses state-of-the-art materials and manufacturing processes to create protection and storage of their daily travel equipment. PITAKA believes in "intuitive design" and believes that good design can be naturally integrated into life, effortlessly improving the daily experience. Create a simple, smooth and light lifestyle for users, freeing life from unnecessary burdens.
