/PRZWT/Guangzhou, February 11, 2025 - At the first Shokz Day conference held in early 2025, Shaoyin, as the promoter of the open headset and professional sports headset track, officially launched a new generation of Shaoyin Comfort Circle OpenFit 2, which comprehensively upgraded the wearing comfort, sound quality and sports experience, and is committed to creating a better and more comfortable open listening experience for users.
Gain insight into consumer demand and create a new generation of comfort zones
Shaoyin has been in a leading position in the research and development of open listening acoustic technology, which has given it a strong core competitiveness and achieved high-quality growth for 9 consecutive years. Even though the sales of the entire Bluetooth headset market are currently on a downward trend, Shaoyin's market performance is still rising against the trend.
IDC data shows that in the January-November 2024 "China Wireless Headset Market Monthly Tracking Report", Shaoyin's Bluetooth headset market share increased by 0.8% year-on-year. In the bone conduction headset market segment, Shaoyin's sales accounted for nearly 60%, ranking first in the cliff-style position. The top three headphones in sales volume and sales were all Shaoyin products.
It is worth mentioning that at this stage, the sales volume of the domestic open earphone market increased by 255.7% year-on-year, and the market share rose from 7% to 22%, which can be said to usher in a veritable "explosive year".
Based on the vast market space and the growing consumer demand for long-term comfortable wear, Shaoyin successfully launched OpenFit Air last year. Once this ear-mounted earphone was launched, it quickly won the first place in the 618 e-commerce platform open earphone hot list. The first product of this series, OpenFit, has also achieved the first sales of open ear-mounted earphones from its launch to November 2024.
Nowadays, Shaoyin is moving forward steadily from a broader perspective, exploring open listening in depth again, and launching a new generation of Shaoyin Comfort Circle OpenFit 2 with comfortable experience as the core. And this is also a visual display of its more than ten years of technological heritage.
Comfortable upgrade to refresh the open listening experience
For this, the "technology tree" that Shaoyin showed at the Shokz Day exchange conference has given the answer. In terms of wearing, Shaoyin has regarded the comfort and stability of long-term wear as the principle standard for the ultimate pursuit of open headphones since its establishment, and this Shaoyin OpenFit 2 is no exception.
In order to improve the comfortable wearing experience, Shaoyin focuses on upgrading the core materials and ergonomic design of the earphones. On the one hand, based on the double-layer silicone process attached to the ear, OpenFit 2 has upgraded the inner layer of silicone with a new type of self-developed material - "ultra-zero silicone", which is softer and more elastic than the previous generation of zero-degree silicone simulated skin. On the other hand, OpenFit 2 has upgraded the dolphin arc ear hanging, which is designed according to the "golden section" point of the curve of the whole machine. Whether it is big or small ears, you can feel the customized fit of the measuring ear.
With the built-in flagship 0.7mm flexible titanium alloy wire, the ear hanging part is wrapped in liquid skin-friendly silicone, providing comfortable support, achieving no feeling of wearing, long-term wear without tiring, and refreshing the comfort standard of open earphones.
In addition, in terms of the sound quality of the core functions of the earphones, Shaoyin has also continued to deepen.
OpenFit 2 upgrade uses Shokz DualBoost ™ dual-engine technology, innovative introduction of dual-unit structure design, equipped with a 5.5mm diameter high transient flat unit and a 21mm * 11mm large custom dynamic unit, the former can bring rich and full treble level, the latter can bring abundant and rich bass effect, together to achieve a leap in sound quality.
Not only that, the headset is also equipped with Shaoyin's self-developed Shokz Open Bass ™ 2.0 frequency division algorithm, which realizes high, medium and low three-frequency refined segmentation processing, realizes that each frequency point has more impact, creates a more pleasant sound field atmosphere, and adopts Shaoyin's mature Direct Pitch ™ 2.0 frequency leakage reduction technology to ensure the privacy of users' listening.
At the same time, OpenFit 2 also inherits the sports genes of Shaoyin. Compared with OpenFit, the new generation of Shaoyin comfort zone OpenFit 2 not only upgrades the protection capability to IP55, but also has the function of anti-dust and splash, and can achieve 48 hours of battery life with a charging case, which is enough to meet the long-term use of all scenarios in daily life.
What's more different is the addition of multi-function physical buttons, allowing users to achieve accurate operation with just one touch, avoiding accidental touch problems caused by excessive sweating or rapid movement of fingers during running, cycling or other high-intensity sports. It is convenient to control the volume of headphones, cut songs, and answer calls.
Overall, this time, Shaoyin has upgraded its wearing comfort, sound quality, sports experience, and other aspects through investment in the underlying original technology, bringing Shaoyin OpenFit 2 open headphones, further expanding the user's open listening experience from sports scenes to the whole scene of life.
Pre-sale is now open, empowering technology
The launch of OpenFit 2 is a new interpretation of Shaoyin's comfort technology, providing users with high-quality open listening options, allowing users to embrace a more comfortable and immersive open listening experience, better match the use of the whole scene, and "sound" for sports. At present, the new generation of Shaoyin "comfort circle" OpenFit 2 has been pre-sold, priced at 1298 yuan, and will be officially launched on February 10.
At this stage, the market for open headphones is exploding, especially the demand for ear-mounted headphones continues to grow, coupled with the trend of national sports fitness, such as the State Council in the "National Fitness Plan (2021-2025) " mentioned in 2025 The total size of the sports industry exceeds 5 trillion yuan, and the sports headset industry also gains more development momentum.
The Shaoyin OpenFit 2 carries not only the accumulation of Shokz Shaoyin's technological innovation over the past ten years, but also a new milestone in the growth history of the open headset category. It will undoubtedly further promote the popularization and recognition of open listening in the global sports community, so that technology empowers thousands of Shaoyin users to hear the "future"....
