/PRZWT/January 14, 2025 Chengdu - On January 11, Oudu and the Color Research Institute of the Art and Science Research Center of Tsinghua University held the sixth men's clothing color special project "Natural Healing, Elegant Men's Clothing - 2025 Oudu Spring and Summer Men's Clothing Color Design" report conference in Chengdu to reveal the color trends and applications of 2025 men's clothing products. Song Wenwen, executive deputy director of the Color Research Institute of the Art and Science Research Center of Tsinghua University, and Mao Weijun, chairman of Oudu Group, and many media representatives attended the launch ceremony to witness the unveiling of this report.
At the press conference, Song Wenwen, deputy director of Tsinghua Color Research Institute, interpreted the highlights of the report, and then accepted an exclusive interview with Chengdu TV and other media with Mao Weijun, chairman of Oudu Group. The two sides conducted in-depth discussions on the 2025 Oudu men's clothing color trend, how companies can work closely with university research institutions to promote product innovation and create, empower brand value, and inject new momentum into China's fashion industry.
Song Wenwen said that color is the most direct, the language of people's communication and the way to move people's hearts, which can affect emotional changes. The team did a lot of market surveys in the early stage of the study, including the investigation of lifestyle, art and other trends, and found a phenomenon: in this era of fluidity and instability, people inward use online media to express their true selves, and use self-controllable and more flexible ways to achieve dialogue and emotional satisfaction with the spiritual world; outward began to examine the actual life environment, lifestyle and their own relationship, in order to obtain the necessary emotional support and emotional value.
No matter what field is pursuing healing, clothing products and brands are also focusing on healing, just to make consumers feel more at ease and comfortable. And color, as a visual subject that shows self-emotion outward in social interaction, soft and quiet natural colors will inevitably bring more healing power and stimulate self-healing ability.
"Oudu is very keen to capture the emotional needs of consumers. Therefore, in the men's clothing color of 2025, the color inspiration of" water color, plant color, earth color, crystal stone color "in nature was selected, and a large number of low-brightness and high-saturation color combinations were used in clothing design. The emotional value of color implied by each set fits the current men's aesthetic pursuit and emotional needs." Song Wenwen explained the core argument of the report.
Not only that, Song Wenwen also conducted a professional color analysis on the clothing matching of Oudu 2025 business, leisure, fashion and trendy product lines at the conference site. She mentioned that in such an era of gradual tolerance, men can have more images and styles, and under the package of natural colors, men will appear more friendly and relaxed, and gain physical and mental comfort. Most of the color designs of Oudu 2025 spring and summer business and leisure products use light tones and mixed tones, focusing on the performance of more elegant and low-key clothing style characteristics, which can better help wearers cope with formal meetings, business negotiations and other scenes.
The fashionable and trendy clothing colors will be more beautiful, rich and vibrant, highlighting the liveliness and vitality of spring and summer.
In the subsequent media interview, Song Wenwen further analyzed the reasons why Oudu's new season products focus on "natural colors". She believes that consumers are independent characters, and we will pursue safe things to decompress when we feel uneasy, such as comfortable nature, sky, earth, soil, etc. All natural colors are low-brightness and low-saturation tonality that makes people feel at ease, and most natural colors are mixed colors. Applying it to matching will bring peace of mind to the wearer, which is actually a process of getting close to nature and healing ourselves.
As a long-term strategic partner, the cross-border alliance between Oudu brand and university scientific research institutions continues to enhance the core competitiveness and product innovation of Oudu brand. At the press conference, Mao Weijun, chairman of Oudu Group, particularly pointed out that the consumption power of China's men's clothing market is gradually being released. The rise of consumption power in the men's clothing market and the demand for segmentation are challenges and opportunities for brands. As a brand with "professional men's clothing matching" as its core competitiveness, Oudu needs the blessing of scientific color theory from professional color research institutions.
Through cooperation with authoritative color research institutions, we will further strengthen the professionalism of Oudu's product color matching, lead the men's clothing market to use color innovation, empower brand value with product value, and lead Oudu users to change clothing matching new experience. He mentioned that Oudu not only wants to win the love and trust of users, but also wants to show the world the fashion creativity and new look of Chinese brands.
Mao Weijun also said that it is the general trend for Chinese men's clothing brands to focus on product "technological innovation" and brand "inheritance culture", and to integrate and drive the two forces. More and more clothing brands in the market focus on the "technological hard power" of products, such as the breakthrough and application of fabric functionality and technological performance. However, in the field of men's clothing color, there is little scientific and authoritative professional research.
He said in an interview with the interviewer that Oudu's 27-year development process has witnessed many changes and transformations in China's clothing industry. His keen market insight allows Oudu to know that there is still a lot of room for the use of color in China's men's clothing market. With the continuous upgrading of market consumer demand trends, the integration of professional science and aesthetic art will become closer. "Men's color economy" may be a new path for brand development. It is believed that this cross-disciplinary "collision" will create more new ideas for men's clothing color, inject vitality and momentum into the development of China's fashion industry, and boost Chinese clothing brands to a bigger stage....
