/PRZWT/Guangzhou, November 25, 2024 - The "trade-in" policy of home appliances is welcoming the help of leading brands! After the official announcement that well-known actor and food blogger Jiang Yan became the "fresh life ambassador" of Rongsheng refrigerator, and the famous rapper gem uncle became the "value selection official" of trade-in, Rongsheng brought a variety of new products such as WILL516 fresh-raising refrigerator and 503IDP double-cleaning refrigerator to jointly help a round of family rejuvenation and quality life.
Healthy and fresh quality, helping more families rejuvenate their lifestyles!
Over the past 40 years of development, Rongsheng has resonated with the times at the same frequency. From the initial "quality adherence" to the current "quality assurance", it is not just a simple brand connotation and value inheritance innovation, but more importantly, it has created a "more professional, healthier and fresher" brand label for the refrigerator industry. It has become the guardian of "fresh and healthy life" for many families, and has become a loud "professional" business card for China's home appliance industry.
Rongsheng Refrigerator invited Jiang Yan and other celebrities to serve as "fresh-raising life ambassadors", which is not only a concentrated display of the brand's "professional and fresh-raising" connotation, but also a "cross-border integration" with the unique connotation and temperament of Jiang Yan, achieving the power and brand power of home appliances products, as well as the precise coverage of star influence and fan circle. In recent years, Jiang Yan has been a "high-profile" public figure in the film and television and food industries. As an actor, she has superb acting skills and is deeply loved by the audience; a food blogger, with her love for cooking and picky ingredients, conveys the concept of healthy and delicious food.
This is not just a brand star marriage between the leading refrigerator brand Rongsheng and well-known actors and foodies, but also an exploration and attempt of technology to help the development of "healthy, nutritious and fresh" food, and finally realized the common resonance of "brand, product and star". By dedicated to integrating their respective influences, we can jointly promote a healthy and fresh diet concept and a professional and quality lifestyle.
The rapper gem uncle "replaces the old ones with the ones recommended by the uncle", which is behind Rongsheng refrigerator's use of celebrities to play stalks. We should also see the brand's bold marketing strategy - in the context of the National Supplement University, deconstructing seriousness and building a communication field for young people.
As more and more families' kitchens moved from closed to open, refrigerators also began to occupy the C position in many family kitchens, and play the role of guarding the whole family's "healthy and nutritious food". In particular, with the launch and continuous iteration of Rongsheng Refrigerator's industry-first WILL fresh-raising refrigerator, it has fully leveraged the trend of "internal fresh-raising and external ultra-thin flat-embedded" refrigerators in the kitchen scene.
As Han Dong, general manager of domestic marketing for Rongsheng, said, "With the continuous upgrading of consumption, people's requirements for life are also getting higher and higher, and there is a more definition of'home '. As a leader in the home appliance industry, Rongsheng refrigerator relies on its keen insight and continuous deep cultivation in professional fields. With product innovation and technological upgrading, it builds a new scene of quality life that users yearn for."
New products, fresh and sterilized two-pronged approach to lead consumption!
In recent years, in the process of paying attention to user requests and gaining insight into the changes of family scenes, Rongsheng Refrigerator has also been expanding and expanding the "product lineup" of the WILL healthy and fresh refrigerator family, and finally set off a round of life leapfrogging from "preservation" to "healthy and fresh" in the industry.
The newly launched Rongsheng 516WILL fresh-raising refrigerator is equipped with a fully upgraded WILL fresh-raising technology. Through the three core technologies of "Smart Dynamic Water Mist Moisturizing System, SUPL Pro Multi-Frequency Light Fresh-raising System and AI Negative Ion High-energy Antivirus and Sterilization System", fruits and vegetables can continue to grow in a "growth cabin" that is similar to natural growth, as fresh as picking.
Rongsheng 516WILL fresh-raising refrigerator also adopts the "intelligent three-system three-cycle technology" for the first time to ensure that each room in the refrigerator is independently ventilated and does not interfere with each other, effectively avoiding the problem of food odor. In order to meet people's pursuit of home beauty, the thickness of the body of the 516WILL fresh-raising refrigerator is only 60CM, which is the same as the thickness of the standard cabinet, and only 3MM is reserved on both sides, so that it is tightly sewn with the cabinet "without protruding on the front and leaving seams on the side", bringing the effect of one Mercure.
For more than 40 years, Rongsheng has never stopped exploring fresh and healthy life, and has been leading the industry in refrigerator sterilization technology. This time, in response to the limitations of traditional sterilization technology only applicable to refrigerators, Rongsheng Refrigerator overcame the technical difficulties and launched IDP active sterilization technology, as well as 503IDP refrigerators equipped with this technology. Innovatively realize the full-space active long-term sterilization and net taste of freezers and refrigerators, and actively release hundreds of millions of negative ions in real time, decompose the structure of bacteria and viruses, and make them completely inactivated. The sterilization rate is as high as 99.99%, and the virus removal rate is 99.9%.
The latest data from Aowei Cloud Network shows that as of the end of August this year, in the offline refrigerator market, WILL fresh refrigerators and IDP refrigerators have a total of 6 products ranked among the top 10 in the industry, of which 5 products are in the top 6. They have "stood out" in the refrigerator market competing with giants and achieved a star explosion.
With the successive launch of new products such as Rongsheng 516WILL fresh-raising refrigerator and 503IDP refrigerator, this has also opened a new round of family "trade-in" craze. At present, Rongsheng refrigerator is the first to respond to the national "trade-in" policy and launch the "refrigerator trade-in value selection Rongsheng" activity. Anyone who buys refrigerator products that comply with the "trade-in" policy, in addition to enjoying the maximum national subsidy of 20%, Rongsheng refrigerator also provides more additional subsidies, benefits and discounts to accelerate the renewal of more families' lifestyles.
If the national "trade-in" policy has externally stimulated the demand of Chinese families to rejuvenate old home appliances, then, as a leading brand in the industry, Rongsheng Refrigerator has activated the desire of more families to rejuvenate the quality of life from the inside through two major actions of new products and new brand spokespersons. In this round of "trade-in" of home appliances, Rongsheng Refrigerator has firmly led the "rejuvenation needs" of more families through multiple efforts of "products, products, technologies and services".
