/PRZWT/November 22,2024 Beijing-From November 13 to 15,the"2024 China Beverage Industry High Quality Development Conference New Quality Productivity Series Forum"hosted by the China Beverage Industry Association was held in Beijing.The conference focused on the innovative development of the beverage industry,aiming to continuously cultivate new quality productivity in the beverage industry and lead the high-quality development of the industry.
During the period,Jiahe Food,a leading enterprise in Jiangsu Province and a leading enterprise in agricultural industrialization,was invited to attend,and at the"New Trends in Nutrition and Health Forum"on November 14,Wang Weiqing,director of the Food Flavor Science Research Center of Jiahe Nutrition and Health Research Institute,released the research report"Exploration of Coffee Flavor Research and Impact on Consumption Intention",which deeply analyzed the current situation and development trend of China's coffee industry,and put forward consumers'diverse needs for coffee flavor,which became the focus of attention in the beverage industry.
Reveal new trends in coffee consumption and empower industrial upgrading
The report shows that the scale of China's coffee industry is expected to exceed 313.30 billion yuan in 2024,with an average annual compound growth rate of 17.14%.The continued growth in coffee consumption not only reflects the expansion of market demand,but also highlights the growing importance of consumers on coffee quality and diverse flavors.According to statistics,between 2016 and 2023,the number of cups consumed per capita increased from 9 cups to 16.74 cups per year,and the consumer group of coffee continued to expand,with female consumers aged 25-34 as the main force.
The report further points out that flavor is one of the core factors for coffee to attract consumers.With the popularity of health concepts,consumers not only pursue the taste and aroma of coffee,but also pay more attention to its health characteristics.Healthy flavors such as low sugar,low fat,and no additives have gradually become the mainstream of the market,and coffee products rich in nutrients such as antioxidants and dietary fiber are also increasingly favored by consumers.
In addition,the report also delves into the constituent elements of coffee flavor,analyzes how the production area,variety and processing technology affect the characteristics of coffee flavor,and combines the latest research results of sensory science and flavor innovation to show the cutting-edge trend of the future development of the coffee industry.The report points out that future coffee flavor research will pay more attention to the mining of new flavor substances,the combination of coffee flavor and health functions,and the construction of coffee flavor database,which provides valuable wisdom and guidance for promoting the overall development of the beverage industry in our country.
Wang Weiqing,Director of Food Flavor Science Research Center and Director of Jiake Testing,Jiahe Nutrition and Health Research Institute
Deepen innovation practices and accelerate the development of new quality productivity
Under the background that new quality productivity has become the core driving force for promoting high-quality development,Jiahe Foods actively responds to the national call,deepens innovation practices,and promotes the application of new quality productivity in many fields.In terms of industrial chain innovation,Jiahe Foods takes coffee as the core to build a global industrial chain,and goes deep into the global boutique coffee bean production areas to select high-quality raw materials to ensure high quality.At the same time,it has established a professional R&D team,relying on advanced production equipment,to continuously improve in baking,grinding,extraction and other processes to achieve efficient transformation and occupy a competitive advantage in the market.
In terms of technological innovation,Jiahe Foods emphasizes technology as its core competitiveness.Taking Golden Cat Coffee as an example,Jiahe adopts the German GEA Niro advanced extraction system,which significantly improves the concentration and flavor performance of coffee.In addition,Jiahe Foods'self-developed aroma recovery system and eight-column extraction column technology have successfully solved the problem of insufficient coffee aroma,making Golden Cat Coffee have a unique flavor and rich aroma.This innovative technology has promoted the progress of coffee production technology in the beverage industry.
Zhang Chonghe,former deputy director of the Central Editorial Office,secretary of the Party Committee and president(minister)of the China Light Industry Federation,visited the booth of Golden Cat Coffee,a brand of Jiahe Food
Drive product innovation to meet the diverse needs of consumers
As an enterprise with innovation as its core driving force,Jiahe Foods,with its keen market insight and strong R&D strength,continues to launch innovative products that meet consumer needs.In addition to Golden Cat Coffee,Jiahe has also launched a number of star products such as functional powder oils,plant-based ingredients,and dietary supplements,which meet consumers'dual needs for health and flavor.Through diversified product lines,the company not only enhances the market competitiveness of its products,but also provides personalized choices for different consumer groups.
In particular,Golden Cat Coffee,as an important innovation representative of Jiahe Foods in the coffee field,has become a leader in the market with its unique flavor and high quality standards.Through continuous innovation and research and development,Golden Cat Coffee not only meets consumers'diverse needs for coffee flavor,but also deeply explores health and nutrition,promoting the healthy process of the coffee industry.
Looking to the future,we will continue to lead the development of the industry
In the future,Jiahe Foods will continue to deepen research in the field of coffee flavor innovation and healthy food technology,and further promote the research and development of high-quality,health-oriented products.The company will give full play to the scientific research advantages of Jiahe Nutrition and Health Research Institute and Food Flavor Science Research Center to promote the combination of flavor research and health functions,lead the development of the industry,and continue to improve consumers'product experience.
