/PRZWT/SHANGHAI,November 18,2024-On November 10,2024,the 7th China International Import Expo came to a successful conclusion at the Shanghai National Convention and Exhibition Center.During the six-day exhibition period,the vigorous vitality of the new Wright booth showed the brilliant chapter of Bright Dairy sharing China's opportunities with global brands.Bright Dairy,which has been to the"Expo Covenant"for seven years,once again shines brightly on this global stage.Through the display of innovative achievements and rich booth interaction,it shows the strength and vitality of Chinese dairy enterprises to the world.
At the closing ceremony of"THE SMART CHAIN Global Food Integrated Distribution Platform"of Bright Food Group,Mingfang was the party secretary and chairperson of Bright Food Group,and Xu Ziying,deputy party secretary and president of Bright Food Group,attended and presented Bright Dairy with the"Excellent Organization Award"and Bright Dairy's new Wright was awarded the title of"7th All-Diligent Student".
Bright Dairy's New Light Theme Day event was awarded the"Best Theme Day",Bright Link Fresh Logistics and Bright Milk Shed Food were awarded the"Excellent Service Provider"for their high-quality service,and Bright Dairy International Trade Co.,Ltd.was awarded the"Excellent Purchaser"title,demonstrating Bright Dairy's firm support and deep participation in the Expo.
At the closing ceremony,there was also an event focusing on industrial integration and innovation.The young representatives of each company formed six integration teams through the lottery to plan around consumer scene innovation.The young representatives of Bright Dairy and Bright Nine launched a special drink with the theme of"Drink Lactic Acid Bacteria Burning Cocktail",combining Bright Probiotic Yogurt with Bright Nine Nine Products to bring a refreshing and healthy drinking experience to young consumers.Bright Dairy looks forward to further connecting young consumer groups and meeting diverse needs.
In addition,before the closing ceremony,Huang Liming,Secretary of the Party Committee and Chairperson of Bright Dairy,and Ben Min,Deputy Secretary of the Party Committee and President of Bright Dairy,on behalf of the company's Party Committee,offered condolences to the Bright Dairy Leading Fresh Logistics Expo Commando Team who were fighting on the front line of the Expo,and expressed their full recognition and heartfelt gratitude for their hard work and dedication to the service guarantee of the Expo.
Although the current CIIE has come to an end,Bright Dairy has left many unforgettable moments during this period.Bright Dairy's innovative booth design and rich interactive experience at the 7th China International Import Expo attracted the attention of many visitors.With"home"as the core,the booth launched the theme of"Green South Island,Forest Home",creating a natural and pure atmosphere,allowing visitors to immerse themselves in the natural scenery of New Zealand and learn about the efforts of Bright Dairy in energy conservation,emission reduction and environmental protection.
In this grand event,Bright Dairy specially held a new Wright theme day event,inviting the Mint Star Chef team to present creative cuisine,bringing the audience a dual enjoyment of vision and taste.
Bright Dairy also showcased adult nutrition-based powder Nutrabase and pet nutrition supplement Nutrapaw at this Expo to meet the health needs of different consumers.Adult nutrition-based powder Nutrabase accurately meets adult health needs;pet nutrition supplement Nutrapaw supplements pets with pure natural ingredients,reflecting Bright Dairy's insistence on health quality.These two products demonstrate Bright Dairy's innovation and comprehensive health care.
In addition,a variety of interactive installations were also set up in the exhibition area,allowing the audience to gain in-depth understanding of product information and feel the brand concept of Xinlite through interesting interactions.This series of innovative measures has made the New Lite booth of Bright Dairy popular and widely loved by visitors.
In the Shanghai state-owned enterprise digital asset exhibition area of this year's CIIE,Bright Dairy showcased a number of innovative achievements in the field of digital assets,highlighting Bright Dairy's pioneering exploration in digital transformation.From the launch of"Month"in 2023,the brighter the brighter,the beginning of the digitalization of Bright Dairy;to the release of"Yundong"series of digital assets in September,to explore the deep integration of digital assets and the real economy;and to 2024,[Longyao Chasing Light·One"Order"Bright]became the first tradable digital asset in the country,which is a milestone.
The first public welfare-themed digital asset released by Bright Dairy[Light up the light for the"children of the stars"]was also displayed in the Shanghai Pavilion,reflecting the company's sense of social responsibility.
In addition,this year's release of[China's first real image behind the moon]and the digital asset[Yiyixiangmei Bright Vision],which combines Peking Opera and AI particle elements,also appeared in the exhibition area,further highlighting the innovative pace of Bright Dairy's combination of traditional culture and cutting-edge technology.The collective appearance of this series of digital assets of Bright Dairy allows the world to see the digital power of Bright.
At this year's CIIE,Guangming Lingfresh Logistics,as an important logistics support force of the exhibition,demonstrated its professionalism and strength in food cold chain logistics.It seamlessly connected the logistics needs of the CIIE for seven consecutive years and became a"full-time student"in the field of food logistics.Faced with the huge demand for food distribution during the exhibition,Guangming Lingfresh Logistics not only carefully planned the best transportation route to avoid the risk of congestion,but also provided professional vehicle support for different types of goods,such as cold chain trucks and ordinary van trucks,to ensure that food is delivered fresh at the best temperature.
Through traffic big data analytics,the team flexibly formulates multiple alternate routes and works closely with the traffic police department to ensure the smooth passage of transportation vehicles.Relying on digital technology,Guangming Lingxian Logistics tracks the location and driving status of vehicles in real time,and adjusts routes in time in case of emergencies to ensure timely and reliable delivery.
At the same time,spare vehicles are equipped to deal with emergencies and provide solid backup support for the smooth operation of the exhibition.The outstanding performance of Guangming Lingfresh Logistics in the Expo not only ensures the fresh supply of food,but also becomes an important opportunity for the sustainable development of enterprises.
With the successful conclusion of the 7th China International Import Expo,Bright Dairy will continue to use this international platform to expand the global market and explore more opportunities.In the future,Bright Dairy will join hands with more partners to create a better life experience with high-quality products,sincere service and considerate company,bringing health and deliciousness to every consumer.Looking forward to seeing you at the next CIIE.
