/PRZWT/Shanghai,November 8,2024-From November 5 to 10,2024,the 7th China International Import Expo(hereinafter referred to as the CIIE)was held in Shanghai.Samsung TV unveiled a full range of products such as MICRO LED,Neo QLED 8K/4K series,OLED series,Lifestyle art TV,and bar sound.Under the vision of"AI for All",it opened a new super connected experience,bringing more possibilities for home entertainment life with a series of eye-catching innovative technologies,and creating"technology,art,and home with AI".
AI empowers cutting-edge display fields,Samsung MICRO LED pioneers new frontiers in the industry
Samsung,which stands at the forefront of transformative display technology,leads the product innovation in the global screen display market with its strong industry strength and professionalism.In the exhibition hall,the 108-inch transparent MICRO LED shows the audience the limit of the screen.As the world's first product that integrates MICRO LED technology and transparent display,its brightness is 3 times that of transparent OLED and 150 times that of transparent LCD.The ultra-high brightness makes it still clear in bright rooms.Since the screen has extremely small pixels and can be controlled independently,it does not require a separate backlight component,thus eliminating seams and light refraction,and achieving a borderless display effect.This highly sci-fi cutting-edge technology can create clear and unobstructed images,displaying important information while also allowing consumers to see the actual product,which promises to revolutionize retail and exhibition spaces.
MICRO LED is widely recognized by the industry as the development direction of future display technology.Samsung reconstructs the civilian TV industry landscape with 76/89/101/114/140-inch complete product line and multi-scene solutions,and promotes the upgrade of high-end home audio-visual experience.Samsung's 140-inch MICRO LED is a new member of this ecosystem.Relying on the advanced MICRO AI processor,it can instantly analyze and optimize the content to present top visual effects.Tens of millions of self-luminous RGB LED chips embedded in sapphire spar chips bring a peak brightness of 2000nit,and the pure and direct color expression of red,green and blue primary colors depicts the subtle shape and texture.Samsung's glass substrate technology can provide better electronic control,achieve higher pixel density and faster response speed.Samsung MICRO LED with advanced imaging technology to achieve screen size,resolution,border and ratio can be selected,is a well-deserved TV"ceiling".Samsung MICRO LED is equipped with OTS Pro audio and picture tracking technology,multi-channel with Dolby Atmos to create a three-dimensional surround sound field,"μ-symphony"function enables the TV and bar sound to achieve coordinated sound.The eye-catching shape of the super-sensory full-video screen and the extremely slim body complement each other,combined with the intense light and shadow experience to achieve an unparalleled audio-visual shock.In addition,76-inch and 101-inch products were also exhibited on site,looking forward to more brilliant achievements of MICRO LED products in China.
"AI TV"shows six core functions,and AI chips promote a comprehensive upgrade of the movie viewing experience
Samsung proposed the concept of"AI TV"this year,applying artificial intelligence technology to the upgrade of TV experience,with six core functions of"image quality,sound quality,intelligence,safety,sustainability,and design"to provide consumers with high-quality products and services.Samsung's 98-inch Neo QLED 8K QN990Z is its vivid interpretation.At the exhibition site,the TV is equipped with AI chips to process a number of parameters such as image and sound quality to improve TV performance;the new Tizen system is compatible with hundreds of APP,SmartThings built-in gateway supports Matter protocol and Zigbee protocol,compatible with multi-device interconnection,through 3D view one-stop monitoring;it is equipped with Samsung Knox Security,which provides comprehensive protection for user privacy and device data security transmission,and provides security protection for home Internet of Things devices connected to the TV;in the sustainable field,the ultra-thin solar remote control is simple and environmentally friendly,and the AI energy-saving mode can save up to 23%of energy consumption;in addition,all Samsung products,including the QN990Z,are minimalist and elegant with a slim body,giving more inspiration to the living room aesthetics.
As the world's leading technology company,Samsung is committed to promoting the development of semiconductor technology.The NQ8 AI Gen3 chip reshapes the display industry landscape as an epoch-making innovation this year.The chip was first installed on the Samsung Neo QLED 8K QN900D,ushering in a new era of AI TV.Through the wisdom of the chip,cutting-edge technologies such as 8K AI Image Enhancement Pro,AI Dynamic Enhancement Pro and AI 3D Depth of Field Enhancement Pro deliver excellent image quality,which can not only intelligently enhance low-resolution content to infinitely close to 8K level,but also improve dynamic clarity,while giving viewers a naked eye 3D-like feeling.The sound quality of this TV also gives the audience a sense of immersion.The AI chip realizes intelligent sound control AVA Pro,which can analyze the noise in the environment and allow users to clearly hear the dialogue of characters.Samsung TV refines the technological content of the product to the extreme,opening up a new dimension of entertainment life.
Home theaters,e-sports rooms and private art galleries,AI links users to unlock more possibilities for living and entertainment space
For many years,Samsung has focused on the home entertainment scene,revolutionizing the audio and video experience with large-screen TVs.Samsung's 98-inch Neo QLED 4K QN90D is equipped with the NQ4 AI Gen2 chip,combined with quantum dot matrix technology to precisely control the Samsung Quantum Dot Mini LED,and powered by AI,it presents exciting pictures with an extra-large screen image intensifier.At the exhibition site,the TV pushes the boundaries of the home audio experience further with a variety of bar sound.Audio and picture tracking OTS+is paired with adaptive sound effects Pro function,supplemented by Dolby Atmos and intelligent sound control AVA Pro technology to create an unparalleled 3D surround sound experience.Q Symphony technology allows Samsung TVs and bar stereos to sound simultaneously,providing users with a deep immersive audio range,and jointly creating a new world of entertainment centered on a giant screen TV+audio home theater solution.
Witnessed the double feast of audio-visual in the warm home theater created by Samsung.With the blessing of the new generation of AI chips,Samsung OLED series S95D creates a hot-blooded home e-sports room with excellent audio and video performance and hard-core gaming performance.Samsung OLED S95D adopts a self-luminous screen,which can achieve precise light control at the pixel level,and more accurate color reproduction.It has obtained PANTONE color certification.It is equipped with NQ4 AI Gen2 chip,which can optimize the picture content frame by frame and improve the image quality to close to 4K level.The application of anti-glare technology can reduce the interference of reflections in the environment on the TV picture,and enjoy high-quality visual effects in any environment.It supports 144Hz high swiping,FreeSync Premium Pro can reduce card frame and picture tearing,and AI game automatic optimization settings can automatically detect game types and optimize settings according to different games,so that you can enjoy speed and passion at home.
In the construction of home space,art TV has become a new choice for consumers to pursue quality of life.The Samsung Lifestyle Art Series uses cutting-edge technology and elegant design to mobilize multi-sensory experience,deeply integrating cutting-edge aesthetics with human living space.Samsung The Frame Art TV and Music Frame Art Sound are a wonderful partner to create a Samsung art family.The Frame Art TV is only about 2.49 cm(65/55 inches)thick,and the slim picture frame design and replaceable color magnetic art frame fit a variety of home styles.The matte screen display technology brings a canvas-like texture,making the artwork displayed in standby state more natural.With PANTONE art certification,the color is accurately presented and the work is more realistic.Relying on the Samsung Art Gallery service,users can browse more than 100 art and photography works from world-renowned institutions,plus automatic voice explanation function,which can be transformed into an art museum at home.The Samsung Picture Wall Art audio is ingenious,and the appearance of the photo frame can be selected according to their own preferences.The audio power of up to 120W makes the music have a richer level.The spatial adaptive sound effect Pro technology cooperates with the intelligent sound control AVA function to achieve better sound effects.Under the same Wi-Fi,using the Q symphony function,the Picture Wall Art audio can be coordinated with the 2024 Samsung TV and the 2024 Samsung bar audio to achieve the peak sound effect of harmonious resonance.
The Samsung The Serif Picture Art TV can be described as a"fairy look".Ronan Brooke and Erwin Brooke created the iconic cloud-white"I"frame for this product,which can be placed on the table with"small objects"on top to add agility to the field;it can also be installed with brackets for easy movement in the home space,which complements a variety of home styles.The recently released Samsung The Premiere Laser Projector also met visitors at this exhibition,redefining the home viewing experience with excellent audio and visual performance,intelligent entertainment system,elegant appearance design and flexible use.
After participating in the Expo for seven consecutive years,Samsung has always won the praise and trust of the market with its technological precipitation and innovation strength.The winning of several international important awards also highlights Samsung's cutting-edge technology and industry benchmark status.In the future,Samsung will continue to use AI technology as an engine to drive product innovation and industrial upgrading,leading global consumers towards a smarter and better future.
