/PRZWT/October 31,2024,GUANGZHOU-The food and beverage industry is constantly changing.Only those who have insight into consumer trends can prepare for a rainy day and stand out in the fierce market competition.In today's consumer market,consumers are gradually showing a more rational consumption concept,abandoning the ethos of blindly pursuing high-end and high prices,and paying more attention to cost performance.In this context,those food and beverage categories that can provide high-quality ingredients,reasonable prices and a pleasant environment,such as fast food and snacks,are gradually becoming the new favorite of consumers.Cao's Duck Neck,as one of the best,has occupied a place in the highly competitive food and beverage market with its unique taste and excellent quality.
In order to better adapt to market demand and improve brand perception,Cao's Duck Neck took an important step in September 2023-officially upgraded to"Shu Xiang Cao's Duck Neck",the word Shu Xiang"means"taste source Sanxiang,Rong,Yu Bashu"is not only a trace of the origin of Cao's Duck Neck,but also a true portrayal of Cao's Duck Neck's foothold in Chengdu and service to the whole country.This strategic decision not only highlights the brand's ambition,but also achieves remarkable results in a short period of time.From 1,200 stores in June 2023 to 2,000 stores in 2024,this rapid development trend undoubtedly proves the strong strength of"Shu Xiang Cao's Duck Neck"and the high recognition of consumers.
Adhere to quality and build the soul of the brand
"High quality,high convenience and high cost performance"is the brand value proposition that Cao's Duck Neck has always adhered to.Since its establishment,Cao's Duck Neck has been committed to excellence in every link,and strictly controls from material selection to production.After upgrading to"Shu Xiang Cao's Duck Neck",the brand regards product quality control as the top priority.In the selection of ingredients,Cao's Duck Neck insists on using fresh and high-quality raw materials,and has undergone strict inspection and screening to ensure that each ingredient meets high standards.
In terms of taste research and development,in the face of consumers'increasing demand for food quality and healthy and convenient consumption trends,Cao's Duck Neck realizes the importance of technological innovation.To this end,Cao's Duck Neck has established a professional R&D team and management team to continuously develop new flavors and dishes to meet the diverse needs of the market.
Strengthen brand advantage and enhance consumer experience
In terms of enhancing the consumer experience,Cao's Duck Neck has invested a lot of effort and is committed to creating a comprehensive and convenient shopping experience for consumers.First of all,the brand provides consumers with flexible and diverse purchase channels by building mobile applications and a network of stores all over the world,whether online or offline,they can easily enjoy the delicious taste of Cao's Duck Neck.At the same time,Cao's Duck Neck,with its huge scale and strong bargaining power,effectively controls operating costs and makes prices more affordable.This strategy not only allows consumers to taste high-quality products at more affordable prices,but also further enhances the competitiveness of the brand.
In addition,Cao's Duck Neck also keeps up with the trend of the times,making full use of the power of social media communication,on Xiaohongshu,Douyin and other platforms,the brand through orchestrated content marketing and extensive grass planting activities,successfully attracted a lot of attention,many millions of fans Internet celebrity clocked in,according to incomplete statistics,Cao's Duck Neck brand exposure has reached more than 3 billion times,greatly enhancing the brand's visibility and influence,injecting new vitality into the brand.
Innovative catering model,all-round cooperation support
In addition to having a solid brand,the success of Cao's Duck Neck is also due to its careful franchise policy support.In the field of cooperation,Cao's Duck Neck has shown a strong advantage,not only launching a low-threshold franchise policy,attracting entrepreneurs to join,but also providing franchisees with comprehensive support covering products,technology,site selection,operation and other dimensions.
Specifically,at the product level,Cao's Duck Neck provides a rich and diverse selection of dishes,and all raw materials follow the unified formula of the headquarters to ensure authentic and stable taste;in terms of technology,Cao's Duck Neck provides systematic professional training,through meticulous operation guidance,to ensure that franchisees quickly grasp the essence of production;in terms of location selection,Cao's Duck Neck uses big data for scientific evaluation to improve the success rate of the store.In terms of store decoration design,Cao's Duck Neck adopts a unified and personalized design to strengthen brand perception.In terms of operation,Cao's Duck Neck provides franchisees with detailed store application guidance,meal line planning,meal standard formulation and personnel management and other comprehensive support.
Entering the new media era,Cao's Duck Neck has realized the deep integration of brands online and offline with the help of efficient digital management and professional online operation system.The brand not only assists franchisees to build and operate takeaway platforms for free,but also has professional Douyin operation and takeaway operation teams to provide on-behalf operation services.At the same time,Cao's Duck Neck also significantly enhances the brand's market response speed and comprehensive competitiveness through global traffic support,including fission customer acquisition,platform resource sharing,cybertribe operations and other strategies,helping franchisees move forward steadily in the fierce market competition.
In the future development,Cao's Duck Neck will continue to adhere to the business philosophy of standardized management,standard service,and win-win cooperation under the name of"Shu Xiang",and continuously optimize the management system and operation strategy.At the same time,the brand will also actively seek cooperation opportunities with well-known domestic strategic partners.By using advanced market management methods and resource integration capabilities,we will jointly create a mutually beneficial and win-win development pattern and bring more delicious food and surprises to consumers.
