/PRZWT/October 17,2024 BEIJING-Now that people are paying more and more attention to healthy eating,healthy demand is becoming an important driver of consumption.Chinese pastry raw materials are basically homologous to medicine and food,with outstanding nourishment advantages and low sugar and fat.It is gradually becoming the new favorite of the global market.As a bakery brand listed on Class A share,Yuanzu has a deep understanding of market demand preferences and development trends.It continues to develop and market Chinese pastries that better meet consumer tastes,and fully activates the market vitality with innovation.
Chinese pastries pay attention to local materials and eat in season,which is the natural expression of Chinese people's"respect for heaven and cherish things".Every season,Yuanzu selects seasonal ingredients and crafts them with ingenuity to create seasonal-limited pastries for consumers.This year's golden autumn,Yuanzu once again burst into innovation momentum,ingeniously integrating autumn-specific ingredients into products,and launched a series of Chinese pastries such as chia seed black sesame cake,nuclear date cake,expensive round cake,gold brick fruit cake,osmanthus milk cake and so on.These pastries are not only healthy and delicious,but also full of strong autumn flavor,and you can feel the beauty and natural charm of life in a light bite.
In the current consumer market,"health"has become the core consideration when consumers choose food.Yuanzu's newly launched Chinese-style cakes,with a pure and healthy ingredient list,unique flavor,delicious and unburdened,are very popular after listing,and consumers are scrambling to taste and buy them.Yuanzu Jujube Cake strictly selects high-quality walnuts and gray dates from Xinjiang.It is full of real materials.Large pieces of crispy walnuts are clearly visible.The pure red dates are rich in jujube flavor,and healthier trehalose is added.The whole is sweet and not greasy,soft and waxy.Chia Seed Black Sesame Cake adds two healthy ingredients,chia seeds and black sesame seeds,and carefully bakes the ratio to present a mellow and good taste.
Walnuts,red dates,longan,black sesame seeds,etc.added to Yuanzu Chinese pastries are all seasonal health ingredients.Red dates nourish qi and blood,black sesame seeds nourish liver and kidney,and can give the body full nourishment in autumn and winter.The products are independent small packages,ready to eat when opened,and the health mode can be opened anytime,anywhere.
This year's Thanksgiving season,Yuanzu's newly launched Thanksgiving Gift Box integrates nuclear date cake,chia seed black sesame cake,precious round cake and high-quality osmanthus oolong tea,and a variety of exquisite pastries can be enjoyed in one box.As a healthy gift in autumn and winter,Yuanzu Thanksgiving Gift Box adopts double-door design and bronzing process.The whole is noble and elegant,delicious and nutritious,and the gift shows sincerity and heart.
According to iiMedia consulting data,the size of the global Chinese pastry market has reached 74.42 billion yuan in 2023,an increase of 8.4%year-on-year.It is expected that the market size will reach 105.05 billion yuan in 2028.The scale of the Chinese pastry market is growing rapidly,and the industry competition is becoming more and more fierce.As a 43-year-old ingenious brand,Yuanzu takes innovation as its wing and quality as its rudder,and constantly creates new Chinese pastry products to fully capture consumers'favor,enhance brand advantages,and enter high-quality development!
