/PRZWT/October 16,2024 Sichuan-"Book Fragrance Runs Tianfu,Reform New Chapter".As one of the four major book fairs in the country,Tianfu Book Fair has been successfully held for 5 sessions since 2019,and has gradually developed into a beautiful Sichuan cultural business card.From October 11 to 14 this year,the 6th Tianfu Book Fair arrived as scheduled.This book fair is held in the form of"domestic and international joint,online and offline integration,display and sales combination,and multi-format collection".It brings together more than 500 publishing units and more than 100 merchandise institutions,including the country's leading publishing companies.The exhibition scale has been expanded to 32,000 square meters,attracting more than 100,000 readers to visit the exhibition.
As a national stationery brand deeply loved by consumers,Chenguang made its debut at the Tianfu Book Fair with a series of innovative design products,accompanying reading and life with high-quality,exquisite and textured stationery,and constantly enriching consumers'new experience of visiting the exhibition.At this national reading carnival,with a warm bookish merchandise atmosphere,we will create an industry and cultural exchange event.
Inheriting China's excellent culture,merchandise lights up autumn
At the exhibition site,the morning light to autumn warm yellow as the main color,for the exhibition audience to create a response to the current autumn season of the creative design booth,there is a camping clock in the area,equipped with autumn scenes and many camping good things,at the scene can also immerse in the comfort and relaxation from nature,attracting many consumers to come to the clock in photos.
The morning is warm,and good things know autumn.In this good season of autumn,Chenguang brings this autumn's new products-the"Dafu Dagui"series with its own rich osmanthus fragrance,inspired by the osmanthus with its own national style and beautiful meaning,equipped with a unique small decibel neutral pen with a press-and-mute design,and a small and cute rabbit pendant.The osmanthus is integrated into the product from the two dimensions of vision and smell.The super high appearance is very in line with the attributes of the current season,and has won the praise and love of many consumers.
At the exhibition site,Chenguang also launched a special"Morning Warmth,Good Luck"interactive activity,where you can win a lottery by following the official account or on-site consumption.The ultimate prize is the one-year Chenguang annual new product experience officer qualification.The rich prizes and fun interactive methods have attracted many visitors and consumers to stop and participate,which has been widely praised.
At the same time,Chenguang keeps up with the inner world of young consumers and continues to output emotional value steadily.The Chenguang ProfutureLab series is based on the concept of"collecting the green forest of the world for you",fusing pure greenery with stationery merchandise,and finding the essence of writing in nature.Among them,the newly launched"Chinese Tea"limited series is inspired by the long-standing Chinese tea culture,collecting green stories from all over the world for consumers and inheriting the oriental culture represented by Chinese tea.
Make stationery more delicate and textured,and IP jointly enriches the cultural and creative experience
With the younger consumer groups and consumption concepts,stationery consumption is gradually showing a trend of creativity,personalization and diversification.Based on the insight into the main consumer force of Generation Z,Chenguang has continued to cooperate with well-known IPs at home and abroad such as Casper and Lisa,Harada,and Kato in recent years to inject stories,content,temperature and attitude into stationery and enrich consumers'merchandise experience.
Chenguang launched a joint series with Harada,the first generation leader of CITYPOP vision.OSAMU GOODS is a character inspired by the traditional British nursery rhyme"Mother Goose",which has been sold worldwide for more than 40 years.It has redefined"cute"through a simple and vivid design concept,creating a popular storm from him,and has therefore gained a large consumer audience.
In addition,Chenguang also collaborated with Japanese illustrator Shinji Kato to carry out cross-border cooperation,presenting classic fairy tales such as Little Red Riding Hood through cute healing brushstrokes,so that stationery also comes with a love and warmth attribute.
Consumer-centric,safe and high-quality to accompany students'growth
Chenguang always adheres to the consumer-centered innovation drive,constantly breaks through innovation,and launches thousands of new products every year to accompany the growth of students.In recent years,Chenguang has launched a series of comfortable writing and book products that are well recognized by the market and consumers on the basis of ensuring safety and high quality,enhancing the consumer experience.
With the development of technology,new smart stationery is gaining popularity among more and more students and parents.The smart"three machines"series launched by Chenguang in recent years has been deeply loved and praised by children.
At the exhibition site,Chenguang also brought the intelligent large-screen microscope that has just won the 2024 German Red Dot Award,which not only breaks the limitations of traditional microscopes,but also has a 2-inch high definition color screen,which can be integrated 400 times magnification,making observation clearer and more comfortable.
At the same time,Chenguang also prepared a variety of product experiences and interactive activities on site,as well as a specially established children's art supplies area,with safe and high-quality products to accompany children's healthy and happy growth.
As a well-deserved stationery"light of domestic products"in consumers'hearts,Chenguang has been adhering to the mission of"making learning and work happier and more efficient"for more than 30 years,insisting on standing with young consumers,through more consumer-centered product development and promotion,brand marketing content and gameplay that are closer to users'inner world,so that products can meet emotional value beyond function,and use more delicate and textured stationery to light up more young people's reading and life,bringing them sincere encouragement and company from the brand.
