/PRZWT/Sep 24, 2024 Shangri-La - On September 15, it was learned from the second world "Shangri-La" Cultural Tourism Festival work class that this year's Cultural Tourism Festival will be held on September 29, with the aim of further showcasing Diqing Prefecture's unique natural scenery, profound cultural heritage and diverse ethnic customs. Continuously expand the brand influence of the world's "Shangri-La" Cultural Tourism Festival, and promote it as a vivid footnote to "There is a life called Yunnan", showcasing the practice of Diqing "Everything is good in Yunnan".
The opening ceremony of this cultural tourism festival is linked to 9 states and cities in the three provinces of the Greater Shangri-La region. Through cultural performances, cultural tourism promotion, launching ceremonies, self-driving departure ceremonies and other rich activities, a grand opening ceremony with the participation of the whole people will be created under Shika Snow Mountain, leading guests to experience the "Shangri-La" of the world, and continuing to expand the brand influence of Diqing Cultural Tourism.
On the opening day, Diqingzhou will hold a joint meeting on the development of the Greater Shangri-La Tourism Alliance, including the joint meeting of the "China Greater Shangri-La Tourism Promotion Alliance" and the promotion activities of the "China Greater Shangri-La Tourism Promotion Alliance".
During this year's Cultural Tourism Festival, Diqingzhou will carry out "Cultural Tourism + Tibetan Medicine" intangible heritage inheritance activities in Shika Snow Mountain and Dukezong Ancient City Moonlight Square in Shangri-La City. By displaying the unique charm of Tibetan medicine culture and conducting free clinic activities, it will enhance public awareness and understanding of Tibetan medicine, promote the inheritance and development of Tibetan medicine culture, and provide health services for tourists and local residents.
In order to further enhance the popularity and reputation of Shangri-La, Diqingzhou will also carry out the world's "Shangri-La" G214 self-driving trip, which will integrate the tour of Shanhai Museum, Shanhai research activities, and special tourism experiences such as bonfire parties. It will also display Shangri-La's natural scenery, ethnic culture and tourism resources in various forms, and promote the world's "Shangri-La" tourism loop.
In addition, Diqing will also hold the world's "Shangri-La" Shika Snow Mountain Shanhai Music Carnival, inviting ethnic singers, bands, dancers and other entertainers to perform on stage to showcase the unique cultural charm and artistic vitality of the world's "Shangri-La". The carnival will also carry out the "Shanhai Grand Market" creative market activities. There will be stalls with rich formats such as special food, handmade craftsmen, and intangible cultural heritage displays for tourists to experience, further driving the consumption and industrial development of Diqing's cultural tourism.
