/PRZWT/Beijing, September 14, 2024 - On September 12, the 2024 China International Trade in Services Fair (referred to as the Service Trade Fair) opened in Beijing. This year's service trade fair focused on "sharing smart services and promoting open development together." A total of more than 450 Fortune 500 and industry leaders participated in the offline exhibition. During the service trade fair, POP MART brought its core IP such as MOLLY, THE MONSTERS, CRYBABY and other blockbuster appearances. In addition to the classic IP figure series, POP MART also showcased new products such as building blocks and desserts at the service trade fair for the first time. The tide of IP creative gameplay superimposed rich and diverse figure products, attracting a large number of visitors to stop, and the booth became a popular clock in the scene.
Building blocks, desserts surprise appearance, double exhibition linkage popularity bursting
"This building block is too creative? Can you buy it on site?" "Is this really a dessert? It's too cute!" In front of the POP MART booth in Shougang Park, many on-site visitors linger, the clock in taking pictures is busy, and they always leave the booth with their favorite IP products. No regrets. Although the booth area is not large, it is no less popular than the traffic counting of POP MART offline stores during peak periods.
According to reports, this year POP MART has two booths in Shougang Park, which represents the digitalization and intelligence of service trade. At the booth in Chaoyang District, Beijing, POP MART showcased new categories such as building blocks and desserts. In June this year, POP MART's first building block product "THE MONSTERS Forest Secret Base Series Building Block" was officially launched. A large number of innovative gameplay brought consumers a unique immersive IP building experience. It was sold out soon after its launch, attracting much attention in the industry.
The display of desserts is also eye-catching. It is understood that POP MART dessert shop opened in POP MART City Park not long ago. The related products are all inspired by its well-known IP, which perfectly integrates the IP image with creative desserts. From delicious mousse cakes to exquisite dessert snacks, it not only brings a rich visual experience, but also greatly satisfies consumers in taste. At present, several of the dessert shop's main products include LABUBU art cake, Ono cheese strawberry mousse, MOLLY orange cheese mousse, etc. Many rich products are on display together, opening a delicious journey for the audience.
At the copyright booth in the capital, POP MART showcased its IP THE MONSTERS Beijing limited series, which features stone lions, zayan kites, candied gourds and other ancient capital Beijing-style cultural elements, showing the life of Beijing hutong life and awakening the old Beijing memory of a generation with tide play. In addition, there are new IP products such as MOLLY, SKULLPANDA, DIMOO, and Hirono Ono, which attracted a large number of on-site audiences. IP innovation helps China tide play to the world
The Service Trade Association is the only international and comprehensive service trade platform in the world, and the only comprehensive service trade fair in the world covering 12 major areas of service trade. This year, 85 countries and international organizations will hold exhibitions or conferences in the name of national governments or headquarters. Hundreds of activities will be held on the spot, and more than 200 integrated innovation achievements will be released, becoming an international stage to showcase industry innovation.
It is understood that this is the fifth year that POP MART has participated in the service trade fair. Chen Xiaoyun, vice president of POP MART International Group, said, "Compared with previous editions, this year, in addition to the classic Tide Play figure products, we also brought a lot of innovative products, and the response on the spot was very popular. As an old friend of the service trade fair, we hope to show the diversity of IP through this international stage, so that more world brands can see the deep extension ability of Tide Play IP. I believe that with the continuous expansion of the group's globalization business, more global consumers will fall in love with China Tide Play."
From simple trendy figures to a rich and diverse IP world, POP MART has built a rich business framework around IP, bringing more diverse companionship to consumers. In recent years, POP MART has continuously innovated IP expression forms and continued to bring new surprises to consumers. According to its recently released 2024 semi-annual report, POP MART's retail business was split for the first time according to figures, MEGA, plush toys, derivatives and other four major sections. The figure revenue accounted for less than 60% for the first time, and the plush category increased by 994%. It became a phenomenon-level explosive product. The building block category was successfully launched, and the IP extension ability was significantly improved.
The analysis believes that many innovative expressions such as building blocks, plush, games, desserts, etc. have allowed the outside world to see more possibilities for the commercial value of IP, bringing richer experiences and companionship to consumers. Continuous innovation has also made the global influence of China Tide Play IP continue to increase. This year, POP MART has successively opened special stores in world-renowned landmarks such as Los Angeles in the United States, Mount Barna in Vietnam, the Louvre in France, and Oxford Street in the United Kingdom, and its overseas performance has increased significantly. With the further expansion of POP MART's global business map, more and more overseas consumers will fall in love with China Tide Play.
