/PRZWT/Zunyi, September 11, 2024 - The autumn breeze is refreshing, and the aroma of sauce is overflowing. On September 7, 2024, the 3rd Study Tour Tasting Conference of Zhongtai Sauce Wine was grandly held in Maotai Town, Zunyi, Guizhou, the holy land of Chinese sauce wine. The event not only brought together sauce wine enthusiasts, industry experts and partners of Zhongtai Sauce Wine from all over the country, but also a cultural feast with equal emphasis on inheritance and innovation. On this magical land of Maotai Town, Zhongtai Sauce Wine once again showed the extraordinary style of sauce-flavored Baijiu with its unique charm.
On the morning of the 7th, the guests first stepped into the old factory of "Chengyi Yakufang". This century-old factory across the river from Moutai Distillery witnessed the glorious course of the development of Chinese sauce wine. Walking through the quaint buildings of the old factory, it seemed that they could hear the echoes of history and feel the persistence and inheritance of the brewing process.
Afterwards, the guests visited the 10,000-ton wine warehouse, modern winery and base wine cellar to witness every fine link of Zhongtai sauce wine from raw materials to finished products, and deeply appreciated the brewing concept of "ingenuity, drop precious".
As the event progressed, the afternoon agenda was even more exciting. At three o'clock sharp, the guests signed in one after another, and the atmosphere was warm and solemn. As a special guest of this event, Mr. Sun Zhengping, a famous sports commentator from CCTV, took the stage to share his indissoluble bond with the Olympic Games and Zhongtai Sauce Wine, especially the scene of the commentary of the opening ceremony of the 2008 Olympic Games, which made every guest present listen with relish and dream back to 2008.
CCTV Dream Theater Super Imitation Champion and Avenue of Stars Popular Champion Ah Wang, as the host, added a lot of highlights to the event with his unique charm and wonderful talent performance. Hosting the scene, Ah Wang's witty words won bursts of applause from the audience and created a relaxed and pleasant atmosphere for the dinner.
As night fell, the dinner party of the 3rd Zhongtai Sauce Wine Study Tour was officially kicked off. Mr. Fang Tingwei of Chengyi Yaofang Company delivered a speech first. He introduced in detail the methods of tasting and identifying sauce wine, so that the guests could have a deeper understanding of sauce wine.
Afterwards, Mr. Liu Zhenwei, Chairperson of Zhongtai, delivered a speech. Liu Zhenwei reviewed the journey from the rice industry to the sauce wine business, emphasizing that Zhongtai Sauce Wine adheres to the exquisite craftsmanship and profound cultural heritage of Chengyi Yakufang, insists on quality first, and does not engage in fancy marketing. At present, Zhongtai has a national layout, with more than 100 district and county partners and five provincial operation centers, and plans to expand to more than 300 district and county partners and more than 100 tasting centers by the end of the year. He promised that no matter how the market changes, Zhongtai will stick to its original intention, make good wine, and sincerely invite friends from all walks of life to learn from the charm of Chengyi Yakufang and create a brilliant future together.
At the dinner, the organizers carefully prepared a variety of "Zhongtai Sauce Wine" for the guests to taste. Under the soft lighting, the guests raised their glasses and drank together, savoring the unique flavor and profound heritage of each wine. At the same time, the organizers also invited industry experts to conduct tasting sharing and interactive exchanges, allowing the participants to have a deeper understanding of the essence of sauce wine culture and the brand charm of "Zhongtai Sauce Wine". The new "Zhongtai · 15 Years" wine became the focus of the audience. This true vintage wine won unanimous praise from the guests for its unique taste and profound cultural heritage.
During the banquet, Pan Lingling, the person in charge of the operation center from Shandong Province, who is also the agent Guo Dapeng of Chaoyang District in Beijing, and the person in charge of the operation center in Jiangxi Province, shared her agency testimonials during the toast. They used their personal experiences and successful cases to prove the market potential and commercial value of Zhongtai Sauce Wine.
"Zhongtai Sauce Wine" originated from the century-old famous Chengyi Yakubo, and its soy sauce soul can be traced back to the first year of Tongzhi (1862). This wine is inherited from the national treasure-level winemaker - the seventh generation of Zheng's winemaking skills and the hand of Fang Tingben, an intangible treasure. With exquisite skills and profound attainments, it perfectly blends traditional ancient winemaking skills with modern technology, ensuring that Zhongtai Sauce Wine retains traditional flavors while constantly meeting the quality needs of modern consumers. Ancient craft brewing, passed down from generation to generation.
In order to further promote the development of the brand, Zhongtai Sauce Wine has formulated the strategic goal of "Thousands of Cities and Thousands of Stores, Sharing", aiming to promote this model of sauce flavor to a wider market. At the same time, the brand actively embraces the digital age and uses advanced information technology to build an efficient information management system to realize real-time monitoring and analysis of sales data. This move not only helps the brand to accurately grasp the pulse of the market, but also flexibly adjust the product structure and sales strategy in the rapidly changing market environment to meet the diverse needs of consumers.
In the future, "Zhongtai Sauce Wine" will pay more attention to digital transformation and intelligent management. By building an efficient information management system and data analytics platform, it can accurately grasp market demand and flexibly adjust sales strategies. At the same time, the company will also strengthen exchanges and cooperation with partners inside and outside the industry to jointly promote the sustainable and healthy development of China's soy sauce Baijiu industry.
