/PRZWT/SHANGHAI, August 19, 2024 - On August 12, 2024, New Zealand national brand Rockit Apple signed a cooperation agreement with Wanwei Logistics, and at the same time, the Rockit Shanghai Packaging Center was officially opened in the Lingang Cold Chain Park of Wanwei Shanghai. This cooperation will not only strengthen the market competitiveness of Rockit Apple, but also bring more convenient and efficient service experience to consumers.
Leqi Apple originated in the early 1990s and was produced in the Hawkes Bay region of New Zealand. Leqi Apple is one of the smallest apples in the world, with a sweet and crisp taste, ruddy color and cute appearance. It is widely popular in 30 countries and regions around the world. In 2022, Leqi Apple was selected as the "New Zealand National Brand Project" and was called the "New Zealand National Apple".
Stu O'Connor, general manager of Leqi Apple's strategic projects, said that the choice of Wanwei Logistics is an important step in the company's Strategy and Development, which will further improve the company's supply chain management and logistics efficiency, and ensure that every link of the product from the source to the end point can be best guaranteed.
Chen Juncheng, Vice President and General Manager of the Key Customer Center of Wanwei Logistics, also expressed his high expectations and confidence in this cooperation, promising to use Wanwei's advanced and rich fruit packaging and supply chain experience to provide the best quality packaging and warehousing services for Leqi apples, ensuring the safety and integrity of the products during transportation.
The Shanghai Lingang Cold Chain Park, where Leqi Apple is located, is positioned as the Shanghai Fresh Fruit Operation Center. The park has precise temperature control, ultrasonic humidification and fresh air systems, 10 independent ripening warehouses, and is equipped with Asia's first kiwi fruit automatic sorting and packaging production line. It is a comprehensive fruit operation center that integrates pre-cooling, warehousing, cross-warehouse, quality inspection, inventory management, ripening, and packaging. It provides integrated services for customers of multiple fruit categories such as apples, kiwi fruits, cherries, blueberries, and avocados.
This cooperation has also laid a solid foundation for the future development of both parties. With the deepening of cooperation, Wanwei Logistics will continue to help Leqi Apple better meet market demand and provide customers with more excellent products and services.
