/PRZWT/SHANGHAI, July 12, 2024 - As the launch of 2024 ChinaJoy draws nearer, the focus of global digital entertainment is about to converge on Shanghai. On this creative and passionate stage, major companies are gearing up to show off their cool achievements. Century Huatong, the head company of the cultural media sector of class A share, will not only bring 16 products from its game business sectors such as Shengqu Games, Diandian Interactive, Tianyou Software, and Palm Game Technology, but also launch an original design of environmentally friendly "sock puppet app" to add a touch of color to this annual feast.
When it comes to bags, one has to mention Shengqu Games, a subsidiary of Century Huatong. As a company that has never been absent from ChinaJoy for 20 consecutive years, its "fun bag" designed every year will become the most sought-after periphery of live players, and Shengqu Games has also been praised by many players as "the game company that can make bags the most". This year, Century Huatong also continued this tradition, creating a "sock puppet app" that is both fashionable and environmentally friendly.
In terms of design, the "sock puppet app" focuses on the concept of 2-in-1. When opened, it is a tooling functional vest that incorporates a lot of game elements, such as gamepads, NPC logos, PLAYER standards, symbols of START and PAUSE buttons. When combined, it becomes a simple and very "can fit" environmentally friendly bag, which is convenient for carrying all kinds of large and small items. This design combines the two popular concepts of circular environmental protection and fashion trends, which not only meets the multi-functional needs of users, but also meets the dual pursuit of environmental protection and fashion by modern consumers.
In addition to implementing the concept of low-carbon recycling and green environmental protection in the surrounding design, Century Huatong's booth construction can also be reflected. First of all, many of the materials used in the construction of this booth are from the recycled materials used in last year's exhibition, which reduces the consumption of natural resources and greatly reduces the generation of waste. Secondly, in full consideration of the structure of the booth, whether it is wood, metal or other decorative materials, priority is given to the use of more environmentally friendly materials, while considering the value of recycling.
In addition, this year, Century Huatong and the ChinaJoy Organizing Committee issued a "Green Games, Blue Earth" plastic reduction initiative to global gamers on Earth Day. During the 2024 ChinaJoy exhibition, they called on global game companies and gamers to reduce the use and distribute plastic bottles of drinking water, beverages and related plastic products. They also suggested that each booth set up a plastic product recycling area to encourage players to participate in recycling. It is reported that Century Huatong will set up waste plastic bottle Recycle Bin during the exhibition, which will be handled by professional environmental protection agencies. After "recycling" into school uniforms, it will be donated to rural schools on the border of the motherland on behalf of the company and the majority of ChinaJoy visitors.
In fact, low-carbon environmental protection has become an important part of Century Huatong's ESG concept. It continuously promotes green carbon reduction operations in daily work, and actively uses its own advantages to spread green and low-carbon lifestyles to the public. At the same time, the big data center operated by the company helps upstream and downstream to accelerate the transformation of carbon neutrality through carbon reduction innovation, and implements the concept of sustainable development in all aspects.
2024 ChinaJoy is about to open, and Century Huatong is ready to go. We look forward to sharing this annual feast of green digital entertainment with our players in Hall N4, Exhibition Area 03. At this event, let us witness more wonderful moments belonging to Century Huatong and work together to contribute to the future of the earth.
