/PRZWT/Nanjing, July 01, 2024 - In recent years, China has gradually set off a durian craze. Whether it is the whole durian fruit in supermarkets and fruit stores, or the durian single product in milk tea and catering stores, it has been welcomed by consumers. In response to the high market demand, the durian supply chain has also developed rapidly. It is understood that Wanwei Logistics can now provide diversified fruit value-added services such as import and export management, quality inspection, packaging, and one-piece delivery, linking the origin and downstream channels, providing full-link supply chain solutions for supermarket retail, chain catering, and tea customers.
China's durian market has huge consumption potential
China is the world's largest importer of durians. According to relevant data, in 2023, China's imported durians accounted for 91% of the global market demand. From 2019 to 2023, China's durian imports and import value increased by 135.89% and 318.95% respectively, indicating the strong demand and market potential of this "king of fruits" in China.
At the same time, various facilitation policies have been continuously introduced, making it more efficient and convenient for durian and other tropical fruits to enter the Chinese market. For example, recently, China and Malaysia signed a series of trade and economic agreements, including the "Protocol between the General Administration of Customs of the People's Republic of China and the Ministry of Agriculture and Food Security of Malaysia on Phytosanitary Requirements for the Import of Malaysian Fresh Durian to China". It means that starting from this year, Malaysian fresh durian fruits can be directly exported to China, which will further benefit the trade of durian between China and Malaysia. Previously, the General Administration of Customs of China issued the "Announcement on Allowing the Import of Frozen Durian from Malaysia" in 2019. In 2020, the RCEP (Regional Comprehensive Economic Partnership Agreement) came into full effect, opening up the regional market, improving the customs clearance efficiency of durian, promoting the circulation of products from Thailand, Vietnam, the Philippines, Malaysia and other member states,
At present, Thailand, Malaysia, Vietnam, and the Philippines have the qualifications to export durians to the Chinese market, of which Malaysia's exports to China account for the lowest proportion. In the next few years, the proportion of Malaysian durian exports to China in its total output is expected to increase steadily to 15% to 20%. Considering Malaysia's vast arable land resources, there is still some room for durian planting. In addition, it will take about 5 years for durian trees to grow to their first results. Under the combined action of supply and demand factors, the proportion of Malaysian durian exports to China in its total output is expected to increase steadily from the current less than 10% to 15% to 20% in the next few years.
Opportunities and challenges in the fresh durian market
Since durian in our country basically relies on imports, fresh fruit enters the domestic wholesale market from abroad, and then there are many links in the hands of supermarkets and consumers. It is the key to improve circulation efficiency and shorten circulation time so that consumers can eat fresh fruit.
The entry of Malaysian fresh durians into China mainly faces the following challenges. First, the problem of preservation. Malaysia insists on picking mature durians according to the principle of "melons are ripe", which brings great challenges to transportation and preservation. Second, market competition. The production of Musang King durians in Thailand, Vietnam and other countries is increasing, and the export volume to China is also increasing, which may lead to the risk of oversupply in the market. Third, cost pressure. The expenses of preservation, storage and transportation are important expenses; and imported durians need to be transported over long distances, and the loss rate is high. Fourth, policies and norms. The import of fresh durians needs to follow China's import quarantine and food safety standards to ensure compliance.
Therefore, domestic logistics service providers should provide services in several aspects. In terms of temperature and humidity control, establish a temperature and humidity control system and working mechanism, such as 24-hour monitoring, provide full-temperature storage infrastructure from -18 ° C to room temperature, meet the storage needs of multi-temperature areas, and control the temperature of all distribution vehicles in transit. Adopt digital control of the entire business chain of "mining, transportation, and sales". For example, during the transportation of goods, real-time monitoring and tracking of data such as in-transit routes, container status, product freshness, and customs clearance process can ensure the freshness of fruits to the greatest extent and improve transportation efficiency. In terms of improving circulation efficiency, improve the "port-to-door" and "door-to-door" services of the fresh durian supply chain to provide safe and efficient guarantees, as well as one-stop comprehensive services of "end-to-end" fresh and frozen food. Finally, logistics service providers must comply with relevant regulations and standards in China and Malaysia, including import quarantine, food safety and transportation regulations.
Wanwei Launches Durian Supply Chain Integration Service
In May last year, the entire industrial chain of Musang King durian in Malaysia was landed in Wanwei Youxinda Shenzhen Yantian Park, undertaking the integrated supply chain services of import and export customs declaration, warehousing, processing and package change, and distribution of Musang King durian imported from Malaysia. In April this year, Wanwei Logistics signed a strategic cooperation agreement with the Malaysian durian export platform Durian Shipin to jointly promote the global distribution of high-quality durian in Malaysia and build an industry ecosystem.
Wanwei can currently provide durian supply chain integration services, such as import and export management, and provide import customs clearance, gate declaration, import customs declaration, duty VAT payment and other import customs declaration integration services. Provide durian quality inspection services, including appearance, taste, aroma, pulp texture, etc.; and provide customized packaging to meet the diverse needs of customers. Set up a durian processing line to create a full chain of raw material storage-production processing-finished product storage-e-commerce one-piece delivery services.
In Wanwei Shenzhen Yantian Cold Chain Park, imported frozen durians are sent to downstream markets across the country through unpacking, vacuum packaging, packing, and transshipment, with a daily production capacity of 6,000 units.
In addition, Wanwei can also link the origin and downstream channels of fruits, serve supermarket retail, chain catering, and tea customers, and provide customers with full-link supply chain solutions. For example, Wanwei cooperates with a pizza chain brand in Shanghai, Shenzhen, Wuhan, and Chongqing, covering a total of 150 stores, providing unified warehouse co-distribution services, covering 6 DC warehouses of customers. Wanwei provides warehouse distribution integrated services for 6 distribution centers of a supermarket retail enterprise in Shanghai, Wuhan, Chengdu, Shenyang, Nanning, Shenzhen, and Kunming, linking more than 400 stores across the country.
